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A Seed Accelerator
Bridging the US and Brazil

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To RAPIDLY build SUCCESSFUL
OUR MISSION COMPANIES focused on the
exploding DIGITAL MARKET in
BRAZIL
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WITH OFFICES IN RIO (21) AND NYC (212)
We find and great
WHAT WE DO We provide critical
resources
and best practices
from the US
to achieve success
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in BRAZIL.
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An exceptional team of
SUCCESSFUL ENTREPRENEURS,
WHO WE ARE focused on hands-on
MENTORSHIP with a deep
connectivity between BRAZIL
and the US
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OUR PARTNERS ARE ENTREPRENEURS
MARCELO SALES Benjamin White
RIO DE JANEIRO NYC, RIO DE JANEIRO
Entrepreneur, Engineer ; Founder of Entrepreneur, Angel, Media Advisor;
Movile ($80M company); Endeavor CCO, Sling Media($380M company);
Entrepreneur Award 2010 VP of Digital at MTV; Founder,
Complex Media; Founder, Platform
Network; Founder Tagworks
OUR LEONARDO OLIVIERA RAFAEL DUTON
PARTNERS
RIO DE JANEIRO
RIO DE JANEIRO
Entrepreneur, Professor; Founder
Entrepreneur, Programmer ; Founder
of Movile ($80M company); PUC-
of Movile ($80M company);
Rio Junior Enterprise Founder,
Microsoft Developer (SDE)
IBMEC Professor (Business
School)
CORBIN DAY
NYC FREDERICO LACERDA
Angel, Investor, Entrepreneur ; RIO DE JANEIRO
Partner, 77 Ventures; Founder, Accenture Business Consultant, PUC-
Cavan Images; Investor, Izze, RIo Junior Enterprise CMO + VP
RecordSetter, Submishmash, Mix 1
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We are the official
seed accelerator We know the best
of Endeavor Brasil talent in Brazil
and the US
OUR
HISTORY
We have a strong Entrepreneurship
partnership with Sling Media
is in our Chief Creative Officer
deep operational US380M company
experience
blood
We know how to build
MTV NYC
VP of
great companies from Digital Media
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the ground up
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MENTORS, STAFF AND ADVISORS
ADRIANA CISNEROS JASON HIRSCHHORN
Vice Chairman, Cisneros Group Former President, MySpace
MEDIA, STRATEGY MEDIA, PRODUCT
BILL BOEBEL HENRIK WERDELIN
VP Strategy, Rackspace Founder of Prehype
PRODUCT STRATEGY PRODUCT
OUR
FABIO SEIXAS
Founder, Camiseteria
Our amazing network of E-COMMERCE
MENTORS mentors is growing quickly,
ANDERSON THEES
CEO, Apontador
ROB HOLZER BUSINESS, VC
CEO, Matter Unlimited
BRAND STRATEGY
PAULO NOVIS
CEO, Infoglobo
MEDIA
RENATO CESAR
Designer, 21212
DESIGN , UX NATALIE WITTE
Lawyer, 21212
LEGAL
ARTHUR GRANADO
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Programmer, 21212 and many more to come ...
CODE
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BRAZIL has tremendous
ThE market potential for
OPPORTUNITY DIGITAL BUSINESSES +
PRODUCTS
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ThE BRAZIL HAS SCALE BRAZIL IS MOBILE
OPPORTUNITY
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But opportunities in Brazil also
THE PROBLEM present a UNIQUE SET OF
CHALLENGES.
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ACCESS TO GOOD ENTREPRENEURS
There are abundant opportunities but quality
entrepreneurs and startups are hard to identify.
INVESTMENT OBSTACLES AND RISKS
Investors are eager to access the Brazilian market
but there are obstacles, risks and opacity.
THE PROBLEM FOREIGN ENTREPRENEURS WITH NO ACCESS
Experienced foreign entrepreneurs and expat
Brazilians want to access opportunities in Brazil but
don’t have right tools or framework.
WEAK VALUATIONS + EXITS
Brazil has lacked a strong domestic VC culture and
has been isolated from Silicon Valley. This has
resulted in lower valuations and fewer exits for
startups than comps in US market.
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21212 DIGITAL ACCELERATOR
OUR is focused on SOLVING
SOLUTION THESE PROBLEMS
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21212 HAS ACCESS TO GREAT ENTREPRENEURS
Our respected team has a strong network and
exceptional access to the best entrepreneurs and
startups in Brazil.
21212 THOROUGHLY VETs OUR COMPANIES
The companies that we work with go through rigorous
diligence by our team and network, which has highly
OUR relevant domain expertise and operational experience.
SOLUTION 21212 IS AN ON-RAMP FOR FOREIGNERS
Our US + Brazilian team provide a strong bridge and
critical access for foreign entrepreneurs looking to start a
business for the Brazilian market.
21212 OPTIMIZES FOR BETTER VALUATIONS
Our companies are built upon best practices from
American startups– and we build and market them with
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foreign investment and US valuations in mind.
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WE FOCUS ON COMPANIES IN 4 AREAS
SOCIAL E-COMMERCE
High adoption - High adoption.
Brazilians love it.
OUR MARKET Brazilians love it.
FOCUS
PAYMENT
ENTERTAINMENT Almost nothing
Sports, Tourism, happening here.
Events, Video.
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AND WE FOCUS ON 2 MODELS
1. IMPORTING PROVEN BUSINESS MODELS
Identify proven products and models from the US and
abroad and adapt them for the Brazilian and Latin
American markets.
OUR MODELS
2. INNOVATION WITH MARKET FIT
Create innovative digital products uniquely suited for
Brazilian market using best practices from US.
ERP for lanhouses, digital Interactive digital
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POS to sell virtual goods marketing network
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THE 21212 ACCELERATOR PROGRAM
1. sEARCH +
Submission
We search for the best
opportunities, 2. VETTING
entrepreneurs and talent. We meet individuals and
Candidates submit companies to gain a deep
applications to our understanding of the
program. best projects and people.
Our
PROGRAM 3. ACCELERATION
Selected companies
receive seed funding and
participate in a 4 month
program with hands-on
mentorship, shared office 4. DEMO DAY
space and access to the Each company presents
21212 network. their product and business
to our network of VCs,
angels and the press.
5. FUNDING
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Successful accelerated
projects and digital
business receive funding.
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THANK YOU
Email info@21212.com for more further details or information
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