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HAPPY FARM
Business Incubator
WHAT IS HAPPY FARM?
Happy Farm is a business incubator specializing in
identifying and growing tech startups in the global
market.
Startups
early stage
Tech:
Mobile,
Cloud Computing,
Games,
Social Networking,
SaaS,
CRM/ERP, etc.
4
Happy Principles
LIVE ---WORK --- STUDY
The Board of Directors
More than 35 speakers, mentors, advisers
J.Nordmark I. Shoifot V.
Voskresenskiy
A.Degterev
a
B .Sathianathan
B.Dorf
P.Asayan
G. Penchina
R. ChatwaniB.Susanne B.Day
M.Liao Z.Gelat B.
Commagere
G. Kanwar V. Golomb A.Shoiket
M. Baldwin T. Kromer M.Duva
J. Gower T.Gauda
7
STARTUP PROGRAM
American Breakthrough
1 month in USA
Startup accelerating program
2 months in Ukraine
post-development
2 months in Ukraine
ACCELERATING
PROGRAM
2+1+2
+ +
Format
&
schedule
Startup
accelerating
program
USA
internship
(1 month)
Startup
accelerating
program
Startup
accelerating
program
Mentorship
Study sessions
Intensive English
1:1 coaching with international
and national experts
HF services: legal, financial,
technical, PR, BD, testing
Working & Living space &Food
HF open events & networking
Startup
accelerating
program
(2 months
Ukraine)
Post
development
(2 months
Ukraine)
Business
model
Team Financial ,
legal and IP
issues
Fundraising
& work
with
investors
Organizational
& project
management
Pitching and
presentation
EDU topics
1.Essential subjects. Entity basics.
2.Growth
Go-To-
Market
Overview
Strategy &
planning
VIRALITY Basics of
Sales &
Marketing
SEO/SMM B2C,B2B, Af
filiates
programs
Prototype ,
MVP, New
technologies
Design Usability Value of
product
Scaling EXIT
strategy
3.PRODUCT
EDU topics
SV
calendar&
manual for
participants
Business
culture and
attitude
Speaking,
listening,
networking
SV
ecosytem
Video,
books,
movies,
practice
Intensive
English
Negotiation
skills
4.Making ready to SV & personal development
I speak English every day 
American Breakthrough
American Breakthrough Program:
Attendance of the 9 big IT conferences and events
Meetings with world-known corporations such as
Facebook, Google, Microsoft and others
Pitches to Dave McClure at 500 startups Accelerator
Discussion of HF startups with Steve Blank
3 Happy Farm events for Silicon Valley Startup
community
1:1 pitch to the 30 well- known ventures
American Breakthrough EXPERIENCE:
6 companies developed own network of business
contacts and US based partners
2 companies attract US based team members
2 companies in the process of closing first deals
with VCs
3 new Board members attracted
35 new mentors and advisers involved for next
season
37 days and 555 hours of work,
meetings, events, pitches, negotiation
and networking
HAPPY FARM SERVICES
an effective pivoted startup accelerating program 2 months
a profitable internship in Silicon Valley 1 month
expertise and business development 5 months
coaching and mentoring 5 months
legal and financial professional support 5 months
workspace, accommodation, board 3 months
investment search
WHAT ARE OUR CONDITIONS?
$70K investments for 15% equity =
= $55K services + $15K cash
Frequency: 2 cycles per year
PARTICIPATION PROCESS
II Cycle
Crash test – May, 13th
1st Board: top-10/20 residents selection – May, 17th
Acceleration program – May, 20th – July, 20th
2nd Board: top-5/10 residents for the US selection –
July, 20th
American Breakthrough Internship - September
I Cycle Residents
Geography: Ukraine, Russia
II Cycle Residents
Geography: Ukraine, Russia, Belarus, Moldavia,
Kazakhstan
Apply for Happy Farm
Acceleration program
RIGHT NOW!
III Cycle:
September, 2013 –
January, 2014
APPLYING FOR PROGRAMS
Deadline: May,10th happyfarm.com.ua
2 + 1 + 2
A CLASS:
for residents
Application form fields:
Project title
Project category
Project idea
Project web-site
Company profile on Angel List
Company profile on Facebook
LinkedIn profile of CEO
Company profile on Twitter
Link to the video
Problem
Solution
Business-model (canvas)
Product market
Competitors
Team
Required fund-raising
Financials
HOW TO GET STARTED
2 + 1 + 2
Come to Happy Farm and we’ll help you to make it!
HOW TO GET STARTED
2 + 1 + 2
Come to Happy Farm and we’ll help you to create your profile!
HAPPY CLASSES
Class A. STARTUP RESIDENTS
Class B. PROVEN TALENT
Class C. YOUNG GUNS
Class D. JUMP START
Class E. THINK GLOBAL
Class F. COLLABORATE US STUDENTS
Class G. COLLABORATE US BUSINESS
Teams ready to develop their own
Tech projects:
• Mobile,
• Cloud,
• Computing,
• Games,
• Social Networking,
• Saas etc.
Class A. STARTUP RESIDENTS
HAPPY CLASSES
IT specialists ready to work on a project to
outsource major USA companies, and in
exchange receive a share in the company.
Class B. PROVEN TALENT
HAPPY CLASSES
Students from technical universities, ready
to develop innovative projects and solutions
for US companies.
Class C. YOUNG GUNS
HAPPY CLASSES
Special short mentorship program for students
with interesting ideas.
Class D. JUMP START
HAPPY CLASSES
Already operating businesses, whether
small, medium-sized and large looking to
enter global markets, and to develop their
technical executives.
Class E. THINK GLOBAL
HAPPY CLASSES
Talented students from technical universities,
ready to develop and collaborate with students
from Stanford and Berkeley as a team.
Class F. COLLABORATE US STUDENTS
HAPPY CLASSES
Young entrepreneurs who are ready to work as
representatives of U.S. companies to develop
their business in European markets.
Class G. COLLABORATE US BUSINESS
HAPPY CLASSES
35
Our Contacts
Anna Degtereva,
CEO
email: da@happyfarm.com.ua
Skype: anna.degtereva
Alena Novgorodskaya,
Startup Relations Manager
email: alena@happyfarm.com.ua

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Happy farm presentation Get-to-know-tour

  • 2. WHAT IS HAPPY FARM? Happy Farm is a business incubator specializing in identifying and growing tech startups in the global market.
  • 5. The Board of Directors
  • 6. More than 35 speakers, mentors, advisers J.Nordmark I. Shoifot V. Voskresenskiy A.Degterev a B .Sathianathan B.Dorf P.Asayan G. Penchina R. ChatwaniB.Susanne B.Day M.Liao Z.Gelat B. Commagere G. Kanwar V. Golomb A.Shoiket M. Baldwin T. Kromer M.Duva J. Gower T.Gauda
  • 7. 7 STARTUP PROGRAM American Breakthrough 1 month in USA Startup accelerating program 2 months in Ukraine post-development 2 months in Ukraine
  • 9. Format & schedule Startup accelerating program USA internship (1 month) Startup accelerating program Startup accelerating program Mentorship Study sessions Intensive English 1:1 coaching with international and national experts HF services: legal, financial, technical, PR, BD, testing Working & Living space &Food HF open events & networking Startup accelerating program (2 months Ukraine) Post development (2 months Ukraine)
  • 10. Business model Team Financial , legal and IP issues Fundraising & work with investors Organizational & project management Pitching and presentation EDU topics 1.Essential subjects. Entity basics. 2.Growth Go-To- Market Overview Strategy & planning VIRALITY Basics of Sales & Marketing SEO/SMM B2C,B2B, Af filiates programs
  • 11. Prototype , MVP, New technologies Design Usability Value of product Scaling EXIT strategy 3.PRODUCT EDU topics SV calendar& manual for participants Business culture and attitude Speaking, listening, networking SV ecosytem Video, books, movies, practice Intensive English Negotiation skills 4.Making ready to SV & personal development
  • 12. I speak English every day 
  • 14. American Breakthrough Program: Attendance of the 9 big IT conferences and events Meetings with world-known corporations such as Facebook, Google, Microsoft and others Pitches to Dave McClure at 500 startups Accelerator Discussion of HF startups with Steve Blank 3 Happy Farm events for Silicon Valley Startup community 1:1 pitch to the 30 well- known ventures
  • 15. American Breakthrough EXPERIENCE: 6 companies developed own network of business contacts and US based partners 2 companies attract US based team members 2 companies in the process of closing first deals with VCs 3 new Board members attracted 35 new mentors and advisers involved for next season 37 days and 555 hours of work, meetings, events, pitches, negotiation and networking
  • 16. HAPPY FARM SERVICES an effective pivoted startup accelerating program 2 months a profitable internship in Silicon Valley 1 month expertise and business development 5 months coaching and mentoring 5 months legal and financial professional support 5 months workspace, accommodation, board 3 months investment search
  • 17. WHAT ARE OUR CONDITIONS? $70K investments for 15% equity = = $55K services + $15K cash Frequency: 2 cycles per year
  • 18. PARTICIPATION PROCESS II Cycle Crash test – May, 13th 1st Board: top-10/20 residents selection – May, 17th Acceleration program – May, 20th – July, 20th 2nd Board: top-5/10 residents for the US selection – July, 20th American Breakthrough Internship - September
  • 19. I Cycle Residents Geography: Ukraine, Russia
  • 20. II Cycle Residents Geography: Ukraine, Russia, Belarus, Moldavia, Kazakhstan
  • 21. Apply for Happy Farm Acceleration program RIGHT NOW! III Cycle: September, 2013 – January, 2014
  • 22. APPLYING FOR PROGRAMS Deadline: May,10th happyfarm.com.ua 2 + 1 + 2 A CLASS: for residents Application form fields: Project title Project category Project idea Project web-site Company profile on Angel List Company profile on Facebook LinkedIn profile of CEO Company profile on Twitter Link to the video Problem Solution Business-model (canvas) Product market Competitors Team Required fund-raising Financials
  • 23. HOW TO GET STARTED 2 + 1 + 2 Come to Happy Farm and we’ll help you to make it!
  • 24. HOW TO GET STARTED 2 + 1 + 2 Come to Happy Farm and we’ll help you to create your profile!
  • 25. HAPPY CLASSES Class A. STARTUP RESIDENTS Class B. PROVEN TALENT Class C. YOUNG GUNS Class D. JUMP START Class E. THINK GLOBAL Class F. COLLABORATE US STUDENTS Class G. COLLABORATE US BUSINESS
  • 26. Teams ready to develop their own Tech projects: • Mobile, • Cloud, • Computing, • Games, • Social Networking, • Saas etc. Class A. STARTUP RESIDENTS HAPPY CLASSES
  • 27. IT specialists ready to work on a project to outsource major USA companies, and in exchange receive a share in the company. Class B. PROVEN TALENT HAPPY CLASSES
  • 28. Students from technical universities, ready to develop innovative projects and solutions for US companies. Class C. YOUNG GUNS HAPPY CLASSES
  • 29. Special short mentorship program for students with interesting ideas. Class D. JUMP START HAPPY CLASSES
  • 30. Already operating businesses, whether small, medium-sized and large looking to enter global markets, and to develop their technical executives. Class E. THINK GLOBAL HAPPY CLASSES
  • 31. Talented students from technical universities, ready to develop and collaborate with students from Stanford and Berkeley as a team. Class F. COLLABORATE US STUDENTS HAPPY CLASSES
  • 32. Young entrepreneurs who are ready to work as representatives of U.S. companies to develop their business in European markets. Class G. COLLABORATE US BUSINESS HAPPY CLASSES
  • 33. 35 Our Contacts Anna Degtereva, CEO email: da@happyfarm.com.ua Skype: anna.degtereva Alena Novgorodskaya, Startup Relations Manager email: alena@happyfarm.com.ua

Editor's Notes

  1. The main idea was to introduce to founders initial topics in order to help them to get the point where they can develop something valuable enough to raise investments for further growth and scale. We ve been very clear that it shuold be compelation of learning by doing, researching, benchmarking.