To build a road, engineers have to dress a plan that includes the required phases to realize their project. The online shopping also has its steps. When you know them well, you will make a better shopping experience. Read this presentation now to know the six proven steps used by smart online buyers. Happy reading!

1. Common
Steps to Complete
a Successful
Shopping Process
Presented by Mark M.
For
Buyertactic.com

2. Let Mr Robot presents you the main steps to shop
online!
This article was written primarily for the new online
buyers and those who are not familiar with the
online shopping.

3. However, if you are an experimented online buyer, you
can read the other presentations on:
• The best strategies to shop and negotiate with your
online sellers.
• The correct times to find the best prices.
• The latest security best practices, etc.

4. The buyer's journey
1. Search for products
2. Take a look
3. Make a comparison
4. Validate items' quality
5. Complete the shopping process (add item to cart,
sign up or sign in, pay)
6. Follow-up (delivery, return, exchange)

5. 1. How to Search for products
Your online shopping process will usually start on a
search for an item, product, service; you need to buy.
In this presentation, we’ll consider the simple search
method.

6. Search results
In our example:
• you type the information to find
(1)
• then you confirm your search with
the magnify button (2).
• A list of website links will be
displayed so you can choose the
one that is suitable to your needs
(3). Click on the website you need
to visit.
If you know the name of your
website, you can type it directly in
your browser.

7. Search results
In our example:
• you type the information to find
(1)
• then you confirm your search with
the magnify button (2).
• A list of website links will be
displayed so you can choose the
one that is suitable to your needs
(3). Click on the website you need
to visit.
If you know the name of your
website, you can type it directly in
your browser.

8. Search results
In our example:
• you type the information to find
(1)
• then you confirm your search with
the magnify button (2).
• A list of website links will be
displayed so you can choose the
one that is suitable to your needs
(3). Click on the website you need
to visit.
If you know the name of your
website, you can type it directly in
your browser.

9. Search results
In our example:
• you type the information to find
(1)
• then you confirm your search with
the magnify button (2).
• A list of website links will be
displayed so you can choose the
one that is suitable to your needs
(3). Click on the website you need
to visit.
If you know the name of your
website, you can type it directly in
your browser.

10. 2. Take a look
Once you click on the website you were looking for, you
can to display the item’s description (1), get a preview
(2) (See the image below).

11. To find a specific item you can:
1. Go to the main page (3) of the online store and
click on the categories and sub-categories until you
find your product.

12. To find a specific item you can:
2. Use the online store search box (4) to type your
product name and click on the magnifying glass to
display the result of your search.

13. Featured items
The second option may take more time; you can use it if you
are just surfing the store's website to take a look. Most sites
also display other featured items (5) on the same page.

14. 3. Make a comparison
• After displaying your item on a website, it’s possible
to compare it to other articles on the same website
or other items from other sites:
• For internal comparison, you can do a search on
your website or look for the comparison button if
available.
• To compare your item with another online store,
you will need to visit a price comparison website.

15. 3. Make a comparison
• After displaying your item on a website, it’s possible
to compare it to other articles on the same website
or other items from other sites:
• For internal comparison, you can do a search on
your website or look for the comparison button if
available.
• To compare your item with another online store,
you will need to visit a price comparison website.

16. 3. Make a comparison
• After displaying your item on a website, it’s possible
to compare it to other articles on the same website
or other items from other sites:
• For internal comparison, you can do a search on
your website or look for the comparison button if
available.
• To compare your item with another online store,
you will need to visit a price comparison website.

17. 4. Validate items' quality
You can perform a search on YouTube or do an online
search to get more feedback related to your product.
Sometime, many people already publish their
demonstration or comment about your item in
YouTube, in Vimeo, on the store website, in a blog or
a community forum.

18. 4. Validate items' quality
You can perform a search on YouTube or do an online
search to get more feedback related to your product.
Sometime, many people already publish their
demonstration or comment about your item in
YouTube, in Vimeo, on the store website, in a blog or
a community forum.

19. 5. Terminate the shopping process (add item in
cart, sign up or sign in, pay)
After comparing and checking, you can return to the website you were
visiting and click the button to add your item to your cart.
1. You click your shopping cart to validate the price of each item, the total
cost of your order, the taxes. Some websites will also show you the number
of items added to your cart.

20. 5. Terminate the shopping process (add item in
cart, sign up or sign in, pay)
2. Once you click on the shopping cart icon; you will
have the list of items displayed on your screen so you
can pay your order (also called Checkout).

21. 5. Terminate the shopping process (add item in
cart, sign up or sign in, pay)
Here you have the list of items displayed in your shopping cart.

22. 5. Terminate the shopping process (add item in
cart, sign up or sign in, pay)
3. You can use the Checkout button to complete your
order, but if you are a new buyer of this online store,
you should create an account first (Sign up) before
paying.

23. New account creation
You look for the “Sign Up” button (or create an
account) before paying. At this step, you’ll fill out a
Sign-Up form to create a username, a password, to
enter your name, shipping address, email, phone
number. If you already have an account, you can
just Sign in (access your account).

24. Example of a Sign up form

25. You will also get another page to enter your payment/billing
information (credit card details and billing address) or use a
payment gateway like PayPal. Google Play, Amazon payment, credit
card, etc.

26. 6. Follow up (delivery, return, exchange)
• You will receive by email your order confirmation
number and later your shipping confirmation that
includes the tracking number related to your order.
• You will be able to track your order (link to other blogs) in
your store’s website or the Shipping provider site (Ex:
Canada post, USPS, …)
• Once you receive your order, you will be able to verify if
the delivered item is working well.
• You have the option to return, exchange or cancel (link to
other blogs) your order before a delay usually established
by the seller. Make sure you read the policies to avoid
surprises.

27. 6. Follow up (delivery, return, exchange)
• You will receive by email your order confirmation
number and later your shipping confirmation that
includes the tracking number related to your order
• You will be able to track your order (link to other blogs) in
your store’s website or the Shipping provider site (Ex:
Canada post, USPS, …).
• Once you receive your order, you will be able to verify if
the delivered item is working well.
• You have the option to return, exchange or cancel (link to
other blogs) your order before a delay usually established
by the seller. Make sure you read the policies to avoid
surprises.

28. 6. Follow up (delivery, return, exchange)
• You will receive by email your order confirmation
number and later your shipping confirmation that
includes the tracking number related to your order.
• You will be able to track your order (link to other blogs) in
your store’s website or the Shipping provider site (Ex:
Canada post, USPS, …).
• Once you receive your order, you will be able to verify if
the delivered item is working well.
• You have the option to return, exchange or cancel (link to
other blogs) your order before a delay usually established
by the seller. Make sure you read the policies to avoid
surprises.

29. 6. Follow up (delivery, return, exchange)
• You will receive by email your order confirmation
number and later your shipping confirmation that
includes the tracking number related to your order.
• You will be able to track your order (link to other blogs) in
your store’s website or the Shipping provider site (Ex:
Canada post, USPS, …).
• Once you receive your order, you will be able to verify if
the delivered item is working well.
• You have the option to return, exchange or cancel (link to
other blogs) your order before a delay usually established
by the seller. Make sure you read the policies to avoid
surprises.

30. Do you want to know more ?
Read my blogs:
buyertactic.blogspot.com

31. Thank you for your time!