The document discusses how having a self-hosted website can help business owners earn their clients' confidence by positioning themselves as an authority in their field. It recommends using a blog to showcase skills and knowledge through techniques like creating content calendars, maximizing plugins, building an audience and email list, writing great headlines and valuable articles, setting up social proof, tracking analytics, and more. The goal is to prove expertise and make clients want to pay for services.

1. Earn Your Client's
Confidence
Part 1: Why You Need a Self-Hosted Website
created by Joyce Villarisco (joycevillarisco.com)

2. As Ash Ambirge said
in this blog post
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3. succeeding in your
business

4. is all about positioning
yourself as an
authority
created by Joyce Villarisco (joycevillarisco.com)

5. and make clients love
paying you money
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6. How do you do that?
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7. By showing clients
what you can do
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8. through your blog

9. Like:
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10. create a content
calendar
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12. maximize plugins
(like seo by yoast)
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14. build a blog audience
created by Joyce Villarisco (joycevillarisco.com)

16. build an email list
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18. build an email list
using content upgrade
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20. write great headlines
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22. write valuable and
engaging articles
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24. because great writing = clear thinking
according to the book ‘Rework’
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25. setup social proof
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27. track website data
using google analytics
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29. and everything else
under the sun
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30. that will show your
copious knowledge
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31. in your chosen field

32. “If you want to get a job,
create a portfolio and start
your own projects. You need
to prove that you’re more than
a piece of paper.”
Dale J Stephens
created by Joyce Villarisco (joycevillarisco.com)

33. Want more tutorials?

34. Head over to my
knowledgebase at
joycevillarisco.com