Forum Con - Raymond Lyle - Developing and Monetizing Forums and Communities
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Forums have existed since 1994 and were an early form of online community before social media. Growing a forum community from scratch requires choosing a topic of interest, recruiting friends, and generating momentum through frequent posting of high-quality content. While forums were once popular, their antiquated designs and lack of business focus prevented them from becoming mainstream. The document describes how one forum, Luxury4Play.com, grew successfully through branding, merchandise, events, and ambassadorship. Modern forums are improving designs and monetizing through ads, sponsorships, and new technologies like VigLink that insert affiliate links.
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- 1. Developing and monetizing forums and communities. Confidential © VigLink All Rights Reserved.
- 9. Repping/Branding Takes off! Confidential © VigLink All Rights Reserved.
- 11. Members taking it a little too far… Confidential © VigLink All Rights Reserved.
- 12. EEEK! Confidential © VigLink All Rights Reserved.
- 13. Custom Made Avatars – huge hit! Confidential © VigLink All Rights Reserved.
- 18. Thank You! Any questions, comments – ray@viglink.com Confidential © VigLink All Rights Reserved.