Shop and Ship, powered by Aramex, was the Official Hobby partner for the MEFCC 2013. They were using our MSP System to engage, generate branded content and meet their customers on the biggest event of the Geek&Nerd culture in the region.

1. Middle East
Film&ComicCon
Dubai 2013
Shop and Ship
powered by Aramex

2. MSP Multimedia Social Point
How it works – engage your community with SIP
Take
pictures
branded
In
Real
Time
-­‐ Upload
pictures
branded
with
company
logo
or
sponsors
automa:cally
to
your
album
in
the
Facebook
Fan
Page
-­‐ Set
up
a
:mer
that
you
prefer
to
avoid
collapsing
:melines
-­‐ Allows
the
visitors
to
introduce
their
email
adress
once
the
picture
is
taken
-­‐ The
email
can
be
branded
as
well
and
includes
Links:
Ø Tag
yourself
on
Facebook
Ø Share
your
picture
on
TwiCer

3. MSP Multimedia Social Point
How it works – engage your community with SIP
Welcome
to
SIP
–
SEO
Image
Posi:oning
-­‐ Generates
traffic
in
real
:me
to
the
Fan
page
and
TwiCer
profiles
-­‐ Sharing
and
amplifying
the
event
trough
their
networks
-­‐ Obtaining
data
from
visitors
and
poten:al
ones
-­‐ Use
this
data
for
future
events,
mailing
&
promo:on
-­‐ People
talking
about
it,
sharing
and
commen:ng
will
increase
impacts
on
targeted
&
segmented
customers

4. MSP Multimedia Social Point

5. MSP Multimedia Social Point
Let the people interact with your business

6. MSP Multimedia Social Point
This is Social Media
Engagement &
Virality

7. Principal KPI’s - MSP
Brand Engagement
(Pictures) 631
Social Media Optimization
(Facebook Likes) 70
Big Data Optimization
(emails sent) 733
MSP Multimedia Social Point

8. Impacts on Facebook - MSP
Total Impressions from total posts 61.772
Organic impressions from total posts 50.046
Viral impressions from total posts 11.726
MSP Multimedia Social Point

9. Total Reach - MSP
Total Reach from total posts 29.853
Organic reach from total posts 24.031
Viral reach from total posts 5.823
MSP Multimedia Social Point

10. Total statistics – MSP
Total amount of interacting users 24.600
Total people talking about this - Share of Voice 824
Stories from total posts 961
Total posts consumed 13.819
Total posts consumption by users 24.327
Total negative comments 26
Total impressions from user’s Likes at the Fan page 49.807
Total unique users reached with posts 23.841
Total people who Likes your page and they have interacted with the post 11.547
Total stories in which people have interected and given Likes to it 344
Total people talking about your page by the number of people who likes your page 308
MSP Multimedia Social Point

11. Resume
-­‐
Middle
East
Film&ComicCon
Dubai
2013
1
Mul:media
Social
Point
+70
Likes
on
Shop
and
Ship
Facebook
Page
+630
pics
uploaded
to
Facebook
+700
mails
sent
to
users
+800
users
talking
about
this
(Share
of
Voice)
+24.000
interac:ng
users
(Virality)
+60.000
impressions
on
Facebook
(Virality)
+3.000.000
friends
of
Fans
saw
the
ac:on
(Virality)
Multimedia Social Point – Case Study

12. Dubai - Breaking all
the Records
Spain vs UAE

13. EBE
–
Mayor
Spanish
Blog
&
Social
Media
Event
2012
1
Mul:media
Social
Point
+462
picks
uploaded
to
Facebook
+650
likes
+100
comments
&
interac:ons
Multimedia Social Point – Business Cases

14. Evento
Days
1
Mul:media
Social
Point
+110
generated
picks
+1.950
impressions
in
Facebook
+70
comments
&
interactions
Multimedia Social Point – Business Cases

15. eShow
Madrid
2012
1
MSP
mul:media
social
point
+100
picks
uploaded
to
Facebook
+180%
impressions
+40
comments
&
interac:ons
Multimedia Social Point – Business Cases

16. Víctor Madueño
Country Manager UAE – Dubai
Project Director Birdie Communications
Mobile: +971 0562543376
victor@birdieuae.com