This document summarizes the services provided by an advertiser for online media planning and measurement. They offer planning, optimization and monitoring of online campaigns, personalized recommendations, inventory optimization, web and content analytics, remarketing, audience profiling and measurement of branding impact, programmatic marketing and more across over 30 countries. The advertiser provides a holistic approach through strategic planning, media planning, implementation, reporting, optimization and post-campaign reporting to guide clients through the entire communication process.

1. Advertiser one point for all media planning and
measurements needs
MEDIA SOLUTIONS

2. 2
Online campaigns’
planning, serving,
optimizing &
monitoring
Intelligent
perosnalized
recommendations of
products and content
Inventory
optimization
Web, video & content
analytics
Websites,
Applications, Video,
Web TV, Mobile
Remarketing
Advanced retargeting
options
Countless rich media
templates and the
possibility to develop
customized ones
Campaign’s
audience profiling &
branding impact
measurement
Programmatic
Marketing
Wide range of data
on the behaviour of
users on online
products
Improving the
effectivness of online
strategy and
increasing direct
sales
Online media usage
patterns and socio-
demographic profiles
Over 30 countries in
Europe and MENA
region
We support knowledge driven business decisions.com
INTERNET
AUDIENCE
MEASUREMENT
WEB
ANALYTICS
ONLINE
CAMPAIGNS’
MANAGEMENT
AD SERVING
E-COMMERCE
SOLUTIONS

3. 3
We support knowledge driven business decisions.com
“It is good to travel with hope
and courage, but is it better to
travel… with KNOWLEDGE!“
Ragnar Lothbrok - Successful campaigns in: Scandinavia, Northumbria, Wessex, Murcia, Paris

4. 4
strategic
planning
media planning implementation
real time
reporting
optimization
post campaign
reporting
website report
post campaign
Holistic approach to media campaigns
Journeythrough the communication process
PR
Website
profile
Internet audience
Previous
campaigns
Display
Trafficking
RetargetingRich media
Facebook
Target
Conversion
RateCTR
Email
Programmatic Google
Mobile
Conversion tracking
Impressions
In ScreenReach
Clicks Delivery
Duplication
Engagement
Segment
performance
Benchmarking
Segmentation
Conversion path
Behavior
Creative optimization
Attribution

5. 5
media planning implementation reporting optimization
post campaign
report
website report
post campaign
strategic
planning
Strategic Planning
Journeytrough the communication process
PR
Website
profile
Internet audience
Previous
campaigns
Display
Trafficking
RetargetingRich media
Facebook
Target
Conversion
RateCTR
Email
Programmatic Google
Mobile
Conversion tracking
Impressions
In ScreenReach
Clicks Delivery
Duplication
Engagement
Segment
performance
Benchmarking
Segmentation
Conversion path
Behavior
Creative optimization
Attribution

6. 6
strategic
planning
Website profile
Internet audience
Previous campaigns
analysis
G E M I U S
PROFILE

7. 7
Offline
structural study
Online
questionnaires
Website cookie
data
Online people
meters
all in one easy-to-use interface
for 1300+ top websites Romanians use including
google, facebook, yahoo, twitter,
youtube, avon, gsp, hotnews,
stirileprotv, olx, prosport, trilulilu,
emag, fashiondays, carrefour,
aliexpres, tocmai, okazii,
& most probably your company website
and is monthly updated
Traffic data
•Real Users
•Reach
•Visits
•Page Views
•Time spent
Socio
Demographics
•Gender
•Age
•Social grade
•Income
•Education
•Occupation
•Region & City size
•Main shopper data
•Online buyer
•Online banking
•Target groups
Media data
•Affinity index
•Websites
duplication
•Audience
duplication
•Audience
composition
•Page views
composition
•Audience share
Behavioral
data
•People and TGs
that were or
where not on
certain websites
•On which other
websites you
can find them
Unique set of data allowing for the best informed online media business decisions:
Image of the internet
Deep knowledge about your website visitors
Website benchmarking against competitors
Strategic insights on online media investments
strategic
planning Internet audience

8. 8
Nice, but how
does it look like?
strategic
planning Internet audience

9. 9
strategic
planning Website profile
Same accurate data for your website only
Deep levels of segmentation in website sections and actions
Available only to YOU
G E M I U S
PROFILE
Website audience study that shows
•Real Users for your website
•Socio-demographic data
•Traffic data,
•Behavioral data
•Media duplication
•Campaign data.
•Basically, detailed gemiusAu
Answers to questions:
•How does my clients look like and where they
come from?
•Does my range of product is appealing to women
25-45 from Bucharest?
•Did the people delivered by media campaign do
what I wanted them to do?
•Are youngsters more interested by my new range
than the rest?
•Did my creative and products appealed to the
target group intended or not?

10. 10
Report
strategic
planning Previous campaigns
Banner
Branding
Tablet
Newsletter
Phone
Article
Search
Display
Performance
PR
E-commerce
Mobile
MA
M
B
O
J
A M B
O
How reports on different
media from different
platforms look like

11. 11
strategic
planning
One comprehensive tool for ad serving, real time analysis and optimization
of ALL online campaigns and initiatives!
Previous campaigns
Traffic data
• Impressions
• Unique cookies
• Clicks
• Unique clicks
• CTR
• UCTR
• CTR direct impact
• UCTR direct impact
• Primary clicks
• Secondary clicks
• Successful clicks
• Successful unique
clicks
• Successful CTR
• Unique successful CTR
• Time to click
Actions
• Post-click actions
• Post-view actions
• Unique actions
• UPV actions
• UPC actions
• Conversion rate
• Unique conversion rate
• Time to action
• Time to PV actions
• Time to PC actions
Visits
• PV visits
• PC visits
• Visitors
• PC visitors
• PV visitors
• Visits per visitor (PC,
PV)
• Pages per visit (PC,
PV)
• Pages per visitor (PC,
PV)
• PV duration (PC, PV)
• Visit duration (PC, PV)
• Time on LP (PC, PV)
• Bounce rate
Interactions
• Primary
interactions
• Secondary
interactions
• Unique
interactions
• Time to
interaction
• Video starts,
quartiles
• Complete view
In-screens &
Dwell
• In-screen rate
• Unique in-screens
• In-screen rate
• In-screen time
• Time to in-screen
• Dwell rate
• Dwell time
• Time to dwell
• Non-in-screens
Soc Dem
• Real Users
• Gender
• Age
• Education
• Income
• Soc grade
• City size
Targeting data
• Operating
systems and
devices
• Geographical
regions
Placements Creatives Flights
Multi
clickTags
Action Pages Timeframes
Distributions
(imps, clicks,
in-screen,
actions,
dwells)

12. 12
strategic
planning
Website profile
Internet audience
Previous campaigns
analysis
G E M I U S
PROFILE

13. 13
strategic
planning
media planning implementation reporting optimization
post campaign
report
website report
post campaign
Media planning
Journeytrough the communication process
PR
Website
profile
Internet audience
Previous
campaigns
Display
Trafficking
RetargetingRich media
Facebook
Target
Conversion
RateCTR
Email
Programmatic Google
Mobile
Conversion tracking
Impressions
In ScreenReach
Clicks Delivery
Duplication
Engagement
Segment
performance
Benchmarking
Segmentation
Conversion path
Behavior
Creative optimization
Attribution

14. 14
media planning
Traffic data
•Real Users
•Reach
•Visits
•Page Views
•Time spent
Socio
Demographics
•Gender
•Age
•Social grade
•Income
•Education
•Occupation
•Region & City size
•Main shopper data
•Online buyer
•Online banking
•Target groups
Media data
•Affinity index
•Websites
duplication
•Audience
duplication
•Audience
composition
•Page views
composition
•Audience share
Behavioral data
•People and TGs
that were or where
not on certain
websites
•On which other
websites you can
find them
Design the best media plan based on gAudience indicators like Affinity index, Pageview
composition, RU reach, time on page, browsing behavior!

15. 15
strategic
planning
media planning implementation reporting optimization
post campaign
report
website report
post campaign
Implementation
Journeytrough the communication process
PR
Website
profile
Internet audience
Previous
campaigns
Display
Trafficking
RetargetingRich media
Facebook
Target
Conversion
RateCTR
Email
Programmatic Google
Mobile
Conversion tracking
Impressions
In ScreenReach
Clicks Delivery
Duplication
Engagement
Segment
performance
Benchmarking
Segmentation
Conversion path
Behavior
Creative optimization
Attribution

16. 16
implementation
Trafficking
Rich media
by Gemius team or In house (trafficking = setting up the campaign in adserver)
countless rich media templates and the possibility to develop customized ones
Special formats
Mobile
Video
Multiclick

17. 17
implementation
Rich media
Background videoSocial video
In-photo video In-screen video
Video examples
http://cloud.gemius.ro/showcase/socialVideo/ http://cloud.gemius.ro/test/ado/other/
http://cloud.gemius.ro/showcase/inArticleVideo/http://cloud.gemius.ro/showcase/inPhotoVideo/

18. 18
implementation
Conversion tracking Same gemiusProfile script keeps track and reports conversions in gDE
Website audience Campaign audience
Haven seen the add and
visited the websitePost-click conversions
Post-click visits
Post-view visits
Post-view conversions

19. 19
implementation
Retargeting Website or campaign, creative or pure retargeting
Website
Campaign banner
View or action
View or action
Different creative to retargeted
users than campaign standard
Show creative only to retargeted
users

20. 20
strategic
planning
media planning implementation reporting optimization
post campaign
report
website report
post campaign
Reporting
Journeytrough the communication process
PR
Website
profile
Internet audience
Previous
campaigns
Display
Trafficking
RetargetingRich media
Facebook
Target
Conversion
RateCTR
Email
Programmatic Google
Mobile
Conversion tracking
Impressions
In ScreenReach
Clicks Delivery
Duplication
Engagement
Segment
performance
Benchmarking
Segmentation
Conversion path
Behavior
Creative optimization
Attribution

21. 21
reporting
Impressions
In Screen
Reach
Clicks
Delivery
Overall unique clicks reported by YOUR adserver
Overall reach per campaign, real frequency
Reported by YOUR adserver
Served but seen? gDE lets you know!
URL report if doubts appear

22. 22
• Measure whether your ad was
visible on the screen of
internet user at least in 50%
for 1 second
• Learn whether the user had
time to watch the ad from the
beginning till the end.
In Screen measurement
reporting

23. 23
Interactions & dwell measurement
• Measure users’ interactions with
advertising creatives such as mouse
overs, game starts, replays, etc...
• Learn the level of users’ engagement
with the video player according to the
VAST standards thanks to the dedicated
in-banner video template
• Discover intentional engagement with
an ad by touch, interaction or click with
dwell measurement
reporting

24. 24
Campaign profiling
• Learn the socio-demographic
profiles of real users exposed to
the advertising campaign and the
size of the target group audience
reached
• Define your own target groups by
crossing different target group
parameters and changing their
intervals
reporting
Reach RU + Target Group RU reach per campaign, real frequency, Real Users, Target Group

25. 25
strategic
planning
media planning implementation reporting optimization
post campaign
report
website report
post campaign
Optimization
Journeytrough the communication process
PR
Website
profile
Internet audience
Previous
campaigns
Display
Trafficking
RetargetingRich media
Facebook
Target
Conversion
RateCTR
Email
Programmatic Google
Mobile
Conversion tracking
Impressions
In ScreenReach
Clicks Delivery
Duplication
Engagement
Segment
performance
Benchmarking
Segmentation
Conversion path
Behavior
Creative optimization
Attribution

26. 26
optimization
Target
Conversion Rate
CTR
Duplication
Creative optimization Auto A-B-C testing. CTR or Action based
Control reach, frequency
Increase your affinity index and lower target CPM
Choose best media spaces
Fish where the fish is

27. 27
Segmentation
Conversion path
Behavior
Attribution
PR
Website
profile
Internet audience
Previous
campaigns
Display
Trafficking
RetargetingRich media
Facebook
Target
Conversion
RateCTR
Email
Programmatic Google
Mobile
Conversion tracking
Impressions
In ScreenReach
Clicks Delivery
Duplication
Creative optimization
strategic
planning
media planning implementation reporting optimization
post campaign
report
website report
post campaign
Post campaign report
Journeytrough the communication process
Engagement
Segment
performance
Benchmarking

28. 28
post campaign
report
G E M I U S
PROFILE EFFECT
Engagement
Segment performance
Benchmarking
Did the creative engaged the intended TG or a
different one or none? What about on website?
Was the CTR bigger among women or among young
people
Did the campaign performed better than the
previous ones ?

29. 29
Conversion
Rate
DuplicationTarget
strategic
planning
media planning implementation reporting optimization
post campaign
report
website report
post campaign
Website report post campaign
Journeytrough the communication process
PR
Website
profile
Internet audience
Previous
campaigns
Display
Trafficking
RetargetingRich media
Facebook
CTR
Email
Programmatic Google
Mobile
Conversion tracking
Impressions
In ScreenReach
Clicks Delivery Engagement
Segment
performance
Benchmarking
Segmentation
Conversion path
Behavior
Creative optimization
Attribution

30. 30
• Learn where users dropped off the most often in the conversion path on advertiser’s website
• Measure for how long the advertising campaign has an impact on internet users, within how long
period of time advertisers can expect post-click and post-view actions and when the should launch a
new promotion already
• Monitor media costs, revenues and profit in case of e-commerce campaigns
Conversion path and impact time
website report
post campaign
G E M I U S
PROFILE

31. 31
website report
post campaign
Segmentation
Behavior
Attribution
G E M I U S
PROFILE
Understand which elements in the campaign beyond the
last click contributed most to driving customers to your
website and to the final action
G E M I U S
PROFILE EFFECT
What users did and where
Not all users are equal

32. Who weare?

33. 33
Our clients

34. 34
Gemius – consultancy & expertise on the digital world
no 1 choice in EMEA
15 years of experience
2000 happy clients
online audience
measurement
in +30 markets
+450 thousand websites
measured per year
+3 000 online campaigns
measured monthly
Online audience
measurement
Web analytics
Campaigns’ Monitoring
Ad serving

35. 35
Operating on over 30 markets in EMEA region
Belarus Latvia Romania
Belgium Lithuania Russia
Bosnia Luxembourg Serbia
Bulgaria Macedonia Slovakia
Croatia MENA Slovenia
Czech
Republic
Moldova Turkey
Denmar
k
Montenegro Ukraine
Estonia Poland
Hungary Portugal

36. Thank you!
Gemius Ro & Md
Semicercului 12
Bucuresti
Gemius Romania & Moldova
www.gemius.com