mashup* - Location, Privacy, Where I Am and Why It's OK to Lie About This
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mashup* - Location, Privacy, Where I Am and Why It's OK to Lie About This, presented March 2009 at mashup* - Being Location Aware in London
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mashup* - Location, Privacy, Where I Am and Why It's OK to Lie About This
- 1. Location, Privacy, Where Am I & Why It’s OK to Lie About That Gary Gale, Yahoo! Geo Technologies mashup* Being Location Aware, March 2009 Wednesday, March 25, 2009
- 2. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 3. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 4. “where am I?” Yahoo! Geo Technologies Wednesday, March 25, 2009
- 5. “where am I?” “where are my friends?” Yahoo! Geo Technologies Wednesday, March 25, 2009
- 6. “where am I?” “where are my friends?” “who’s near to me?” Yahoo! Geo Technologies Wednesday, March 25, 2009
- 7. “where am I?” “where are my friends?” “who’s near to me?” “what’s near to me?” Yahoo! Geo Technologies Wednesday, March 25, 2009
- 8. “where am I?” “where are my friends?” “who’s near to me?” “what’s near to me?” “what’s relevant to me?” Yahoo! Geo Technologies Wednesday, March 25, 2009
- 9. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 10. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 11. “The (User Location Market) … will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach $8 billion in 2011.” Source: Gartner Research Yahoo! Geo Technologies Wednesday, March 25, 2009
- 12. Source: http://www.trendwatching.com/trends/halfdozentrends2009/#mapmania Yahoo! Geo Technologies Wednesday, March 25, 2009
- 13. Source: http://www.trendwatching.com/trends/halfdozentrends2009/#mapmania Yahoo! Geo Technologies Wednesday, March 25, 2009
- 14. “Will this year be the year in which all things ‘contextual’, ‘app’, ‘local’, ‘urban’, 'tags', 'lidar', ‘smartphone’, ‘convenience’, 'Cell ID', ‘spontaneity’, ‘infolust’, and ‘GPS’ finally come together in one orgasmic celebration of map-based tracking, finding, knowing and connecting? ... And now that superior geographical information is accessible on-the-go, from in- car navigation to iPhones, the sky is the limit.” Source: http://www.trendwatching.com/trends/halfdozentrends2009/#mapmania Yahoo! Geo Technologies Wednesday, March 25, 2009
- 15. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 16. Privacy? Yahoo! Geo Technologies Wednesday, March 25, 2009
- 17. Privacy? “the ability of an individual to seclude themselves or information about themselves and thereby reveal themselves selectively” Source: http://en.wikipedia.org/wiki/Privacy Yahoo! Geo Technologies Wednesday, March 25, 2009
- 18. Privacy? “the ability of an individual to seclude themselves or information about themselves and thereby reveal themselves selectively” Opt Out Source: http://en.wikipedia.org/wiki/Privacy Yahoo! Geo Technologies Wednesday, March 25, 2009
- 19. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 20. The Phone Book Ex-Directory The Electoral Roll Private Register Cold Call Marketing Telephone Preference Databases Service Mail-shot Marketing Mailing Preference Databases Service Whois Information Whois Privacy Yahoo! Geo Technologies Wednesday, March 25, 2009
- 21. The Phone Book Ex-Directory The Electoral Roll Private Register Cold Call Marketing Telephone Preference Databases Service Mail-shot Marketing Mailing Preference Databases Service Whois Information Whois Privacy Yahoo! Geo Technologies Wednesday, March 25, 2009
- 22. Opt Out Yahoo! Geo Technologies Wednesday, March 25, 2009
- 23. “You already have zero privacy - get over it” Scott McNealy, Chair and Founder of Sun Microsystems Yahoo! Geo Technologies Wednesday, March 25, 2009
- 24. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 25. Source: http://twitter.com/Scobleizer/status/1326274089 and http://twitter.com/samtripodi Yahoo! Geo Technologies Wednesday, March 25, 2009
- 26. Source: http://twitter.com/Scobleizer/status/1326274089 and http://twitter.com/samtripodi Yahoo! Geo Technologies Wednesday, March 25, 2009
- 27. Opt In Yahoo! Geo Technologies Wednesday, March 25, 2009
- 28. Location needs good PR ... Yahoo! Geo Technologies Wednesday, March 25, 2009
- 29. Location needs good PR ... Yahoo! Geo Technologies Wednesday, March 25, 2009
- 30. Location needs good PR ... Yahoo! Geo Technologies Wednesday, March 25, 2009
- 31. Location needs good PR ... Yahoo! Geo Technologies Wednesday, March 25, 2009
- 32. Opt Out Yahoo! Geo Technologies Wednesday, March 25, 2009
- 33. Opt In Yahoo! Geo Technologies Wednesday, March 25, 2009
- 34. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 35. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 36. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 37. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 38. It’s not about where you are Yahoo! Geo Technologies Wednesday, March 25, 2009
- 39. It’s not about where you are ... it’s about where you’ve been Yahoo! Geo Technologies Wednesday, March 25, 2009
- 40. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 41. ... think of it as your location stream Yahoo! Geo Technologies Wednesday, March 25, 2009
- 42. ... think of it as your location stream ... how best to make an informed choice on whether to use a location service? Yahoo! Geo Technologies Wednesday, March 25, 2009
- 43. You should ... Yahoo! Geo Technologies Wednesday, March 25, 2009
- 44. You should ... • be able to view, review and control your location data ... at all times Yahoo! Geo Technologies Wednesday, March 25, 2009
- 45. You should ... • be able to view, review and control your location data ... at all times • be able to add or remove permission for your location data ... at any time Yahoo! Geo Technologies Wednesday, March 25, 2009
- 46. You should ... • be able to view, review and control your location data ... at all times • be able to add or remove permission for your location data ... at any time • be able to know how your location data will be used Yahoo! Geo Technologies Wednesday, March 25, 2009
- 47. You should ... • be able to view, review and control your location data ... at all times • be able to add or remove permission for your location data ... at any time • be able to know how your location data will be used • have the right to security and to protection Yahoo! Geo Technologies Wednesday, March 25, 2009
- 48. You should ... Yahoo! Geo Technologies Wednesday, March 25, 2009
- 49. You should ... • be able to control the accuracy and privacy of your location Yahoo! Geo Technologies Wednesday, March 25, 2009
- 50. You should ... • be able to control the accuracy and privacy of your location • be able to suspend or remove your location data ... at any time Yahoo! Geo Technologies Wednesday, March 25, 2009
- 51. You should ... • be able to control the accuracy and privacy of your location • be able to suspend or remove your location data ... at any time • be able to know when and how your location is being used Yahoo! Geo Technologies Wednesday, March 25, 2009
- 52. You should ... • be able to control the accuracy and privacy of your location • be able to suspend or remove your location data ... at any time • be able to know when and how your location is being used • have the right to give only necessary personal and location data Yahoo! Geo Technologies Wednesday, March 25, 2009
- 53. You should ... Yahoo! Geo Technologies Wednesday, March 25, 2009
- 54. You should ... • be able to know how your data is stored, is used and for how long Yahoo! Geo Technologies Wednesday, March 25, 2009
- 55. You should ... • be able to know how your data is stored, is used and for how long • have the right to honesty and transparency at all times Yahoo! Geo Technologies Wednesday, March 25, 2009
- 56. You should ... • be able to know how your data is stored, is used and for how long • have the right to honesty and transparency at all times • be able to be your own source of truth Yahoo! Geo Technologies Wednesday, March 25, 2009
- 57. Source: http://twitter.com/Alfie/statuses/1308056158 Yahoo! Geo Technologies Wednesday, March 25, 2009
- 58. “There comes a point where you realise you're not On the web, you're In the web. For better or worse.” Alfie Dennen, Founder of moblog.net Source: http://twitter.com/Alfie/statuses/1308056158 Yahoo! Geo Technologies Wednesday, March 25, 2009
- 59. Source: http://www.vicchi.org Yahoo! Geo Technologies Wednesday, March 25, 2009
- 60. Source: http://www.vicchi.org Yahoo! Geo Technologies Wednesday, March 25, 2009
- 61. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 62. Source: http://where.vicchi.org/ Yahoo! Geo Technologies Wednesday, March 25, 2009
- 63. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 64. Thank you for listening Yahoo! Geo Technologies Wednesday, March 25, 2009
- 65. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 66. Yahoo! Geo Technologies Wednesday, March 25, 2009
- 67. http://www.ygeoblog.com http://twitter.com/yahoogeo http://twitter.com/vicchi Yahoo! Geo Technologies Wednesday, March 25, 2009
Editor's Notes
- Good evening everyone, I’m Gary Gale and I’m part of the Geo Technologies group from Yahoo! Within the Geo Technologies group we are helping to answer some fundamental questions to do with location ... where am I? ... where are my friends? ... who’s near to me? ... what’s near me? ... what’s relevant to where I am?
- Good evening everyone, I’m Gary Gale and I’m part of the Geo Technologies group from Yahoo! Within the Geo Technologies group we are helping to answer some fundamental questions to do with location ... where am I? ... where are my friends? ... who’s near to me? ... what’s near me? ... what’s relevant to where I am?
- Good evening everyone, I’m Gary Gale and I’m part of the Geo Technologies group from Yahoo! Within the Geo Technologies group we are helping to answer some fundamental questions to do with location ... where am I? ... where are my friends? ... who’s near to me? ... what’s near me? ... what’s relevant to where I am?
- Good evening everyone, I’m Gary Gale and I’m part of the Geo Technologies group from Yahoo! Within the Geo Technologies group we are helping to answer some fundamental questions to do with location ... where am I? ... where are my friends? ... who’s near to me? ... what’s near me? ... what’s relevant to where I am?
- Good evening everyone, I’m Gary Gale and I’m part of the Geo Technologies group from Yahoo! Within the Geo Technologies group we are helping to answer some fundamental questions to do with location ... where am I? ... where are my friends? ... who’s near to me? ... what’s near me? ... what’s relevant to where I am?
- Good evening everyone, I’m Gary Gale and I’m part of the Geo Technologies group from Yahoo! Within the Geo Technologies group we are helping to answer some fundamental questions to do with location ... where am I? ... where are my friends? ... who’s near to me? ... what’s near me? ... what’s relevant to where I am?
- If you use a Yahoo! service, you’ve probably used our platforms and APIs without even knowing it. Behind the scenes we provide the heavy lifting of geocoding, geoparsing and geoidentification for a whole raft of Yahoo! services. We also provide a series of services and APIs to the public and the developer community. This evening though I’m going to take a look at the issues behind location privacy that you as a user and consumer of these services needs to be aware of ... issues that apply to all location services and not just those which my group provides.
- If you use a Yahoo! service, you’ve probably used our platforms and APIs without even knowing it. Behind the scenes we provide the heavy lifting of geocoding, geoparsing and geoidentification for a whole raft of Yahoo! services. We also provide a series of services and APIs to the public and the developer community. This evening though I’m going to take a look at the issues behind location privacy that you as a user and consumer of these services needs to be aware of ... issues that apply to all location services and not just those which my group provides.
- If you use a Yahoo! service, you’ve probably used our platforms and APIs without even knowing it. Behind the scenes we provide the heavy lifting of geocoding, geoparsing and geoidentification for a whole raft of Yahoo! services. We also provide a series of services and APIs to the public and the developer community. This evening though I’m going to take a look at the issues behind location privacy that you as a user and consumer of these services needs to be aware of ... issues that apply to all location services and not just those which my group provides.
- If you use a Yahoo! service, you’ve probably used our platforms and APIs without even knowing it. Behind the scenes we provide the heavy lifting of geocoding, geoparsing and geoidentification for a whole raft of Yahoo! services. We also provide a series of services and APIs to the public and the developer community. This evening though I’m going to take a look at the issues behind location privacy that you as a user and consumer of these services needs to be aware of ... issues that apply to all location services and not just those which my group provides.
- If you use a Yahoo! service, you’ve probably used our platforms and APIs without even knowing it. Behind the scenes we provide the heavy lifting of geocoding, geoparsing and geoidentification for a whole raft of Yahoo! services. We also provide a series of services and APIs to the public and the developer community. This evening though I’m going to take a look at the issues behind location privacy that you as a user and consumer of these services needs to be aware of ... issues that apply to all location services and not just those which my group provides.
- If you use a Yahoo! service, you’ve probably used our platforms and APIs without even knowing it. Behind the scenes we provide the heavy lifting of geocoding, geoparsing and geoidentification for a whole raft of Yahoo! services. We also provide a series of services and APIs to the public and the developer community. This evening though I’m going to take a look at the issues behind location privacy that you as a user and consumer of these services needs to be aware of ... issues that apply to all location services and not just those which my group provides.
- If you use a Yahoo! service, you’ve probably used our platforms and APIs without even knowing it. Behind the scenes we provide the heavy lifting of geocoding, geoparsing and geoidentification for a whole raft of Yahoo! services. We also provide a series of services and APIs to the public and the developer community. This evening though I’m going to take a look at the issues behind location privacy that you as a user and consumer of these services needs to be aware of ... issues that apply to all location services and not just those which my group provides.
- So let’s start with location, location based services, LBS, location based mobile services, LBMS; there’s loads of differing acronyms and terms but the key point if that regardless of how you choose to categorise it, this market is already immensely valuable and Gartner Research’s figures, made in the middle of 2008, clearly shows just how much growth is predicted and expected in this area.
- Location is also currently perceived as cool, with trendwatching.com identifying something it calls “mapmania” as one of 6 consumer trends which are ones to watch in 2009
- Location is also currently perceived as cool, with trendwatching.com identifying something it calls “mapmania” as one of 6 consumer trends which are ones to watch in 2009
- So we’ve established that location is valuable and that location is cool. But what about privacy? There’s a great definition of what privacy *is* on Wikipedia. Before we even talk about location and privacy there’s a whole slew of existing areas of your life where the default privacy model is one where you explicitly have to say that you don’t want to reveal this information; it’s explicitly opt out
- So we’ve established that location is valuable and that location is cool. But what about privacy? There’s a great definition of what privacy *is* on Wikipedia. Before we even talk about location and privacy there’s a whole slew of existing areas of your life where the default privacy model is one where you explicitly have to say that you don’t want to reveal this information; it’s explicitly opt out
- So we’ve established that location is valuable and that location is cool. But what about privacy? There’s a great definition of what privacy *is* on Wikipedia. Before we even talk about location and privacy there’s a whole slew of existing areas of your life where the default privacy model is one where you explicitly have to say that you don’t want to reveal this information; it’s explicitly opt out
- So we’ve established that location is valuable and that location is cool. But what about privacy? There’s a great definition of what privacy *is* on Wikipedia. Before we even talk about location and privacy there’s a whole slew of existing areas of your life where the default privacy model is one where you explicitly have to say that you don’t want to reveal this information; it’s explicitly opt out
- So by areas of your life I’m talking about your entry in the phone book, on the local electoral roll, in cold call and mail-shot marketing databases or in the whois entry for your domain. For each of these there’s an opt out available. You can go ex-directory. You can elect not to go onto the public register of voters. You can register with the TPS and MPS to prevent cold calling and mailshots. You can pay a premium to your domain registrar not to publish your contact information.
- So by areas of your life I’m talking about your entry in the phone book, on the local electoral roll, in cold call and mail-shot marketing databases or in the whois entry for your domain. For each of these there’s an opt out available. You can go ex-directory. You can elect not to go onto the public register of voters. You can register with the TPS and MPS to prevent cold calling and mailshots. You can pay a premium to your domain registrar not to publish your contact information.
- But again, and I’m well aware that I’m hammering this point home, this is all explicitly opt out; in order to move to a position that you as an individual are happy or comfortable with you have to take action, you have to opt out.
- And it’s the fact that you continually have to opt out of different services and in different ways, where that is even possible, that probably informs Scott McNealy’s views on this topic
- And it’s the fact that you continually have to opt out of different services and in different ways, where that is even possible, that probably informs Scott McNealy’s views on this topic
- People’s approach to privacy is very personal; some people think nothing of publicising their telephone numbers on the web, whereas for others, a more controlled, opt in, approach is preferable.
- But location based services have, in the main, taken an opposing position on the privacy of their users; to use such services you have to move from a default position of having full location privacy and explicity opt in
- But the media doesn’t seem to have caught onto this change. financialnewsusa.com here uses “we know where you are” as a headline, but you would have to opt in. And as interest in location grows, the popular and technical media frequently home in on the topic of privacy. Here’s The Register’s coverage of the launch of Fire Eagle and positive coverage it was, though the headline focuses on privacy as opt out by default and the article contains choice phrases such as “already has privacy advocates in a flap” and “expects users to lie every now and then”, which actually is a good thing as we’ll see in a few slides time. It didn’t get much better with the over anxious coverage of Google’s Latitude, as this front page from the London Metro shows; again the headline focuses on privacy as an opt out. Thankfully the tide seems to be turning on coverage such as this, with CNet trying to inject some calming reason into the debate, pointing out the interesting dichotomy of the UK MPs claiming location services, and Latitude in particular, are an invasion of privacy.
- But the media doesn’t seem to have caught onto this change. financialnewsusa.com here uses “we know where you are” as a headline, but you would have to opt in. And as interest in location grows, the popular and technical media frequently home in on the topic of privacy. Here’s The Register’s coverage of the launch of Fire Eagle and positive coverage it was, though the headline focuses on privacy as opt out by default and the article contains choice phrases such as “already has privacy advocates in a flap” and “expects users to lie every now and then”, which actually is a good thing as we’ll see in a few slides time. It didn’t get much better with the over anxious coverage of Google’s Latitude, as this front page from the London Metro shows; again the headline focuses on privacy as an opt out. Thankfully the tide seems to be turning on coverage such as this, with CNet trying to inject some calming reason into the debate, pointing out the interesting dichotomy of the UK MPs claiming location services, and Latitude in particular, are an invasion of privacy.
- But the media doesn’t seem to have caught onto this change. financialnewsusa.com here uses “we know where you are” as a headline, but you would have to opt in. And as interest in location grows, the popular and technical media frequently home in on the topic of privacy. Here’s The Register’s coverage of the launch of Fire Eagle and positive coverage it was, though the headline focuses on privacy as opt out by default and the article contains choice phrases such as “already has privacy advocates in a flap” and “expects users to lie every now and then”, which actually is a good thing as we’ll see in a few slides time. It didn’t get much better with the over anxious coverage of Google’s Latitude, as this front page from the London Metro shows; again the headline focuses on privacy as an opt out. Thankfully the tide seems to be turning on coverage such as this, with CNet trying to inject some calming reason into the debate, pointing out the interesting dichotomy of the UK MPs claiming location services, and Latitude in particular, are an invasion of privacy.
- So we can see that we need to stop thinking about a default policy of opt out and start thinking about opt in as the default, at least as far as responsible, well thought out, location services are concerned.
- So we can see that we need to stop thinking about a default policy of opt out and start thinking about opt in as the default, at least as far as responsible, well thought out, location services are concerned.
- Here’s how opt in works where location is concerned. Google’s Latitude is an opt in service and you are able control how much, or how little, information you reveal. Fire Eagle also provides fine grained, opt in, controls; you can specify what an application which connects to Fire Eagle can, and just as importantly, cannot do. And you can choose to hide yourself totally and even purge your location information from Fire Eagle.
- Here’s how opt in works where location is concerned. Google’s Latitude is an opt in service and you are able control how much, or how little, information you reveal. Fire Eagle also provides fine grained, opt in, controls; you can specify what an application which connects to Fire Eagle can, and just as importantly, cannot do. And you can choose to hide yourself totally and even purge your location information from Fire Eagle.
- Now Fire Eagle has a badge that you can use on WordPress powered blogs. It displays the text “Fire Eagle last spotted me at” followed by a person’s location at whatever level of accuracy they’re comfortable with. Let’s see what a quick web search throw up for this ...
- Now Fire Eagle has a badge that you can use on WordPress powered blogs. It displays the text “Fire Eagle last spotted me at” followed by a person’s location at whatever level of accuracy they’re comfortable with. Let’s see what a quick web search throw up for this ...
- Now Fire Eagle has a badge that you can use on WordPress powered blogs. It displays the text “Fire Eagle last spotted me at” followed by a person’s location at whatever level of accuracy they’re comfortable with. Let’s see what a quick web search throw up for this ...
- Now Fire Eagle has a badge that you can use on WordPress powered blogs. It displays the text “Fire Eagle last spotted me at” followed by a person’s location at whatever level of accuracy they’re comfortable with. Let’s see what a quick web search throw up for this ...
- Now Fire Eagle has a badge that you can use on WordPress powered blogs. It displays the text “Fire Eagle last spotted me at” followed by a person’s location at whatever level of accuracy they’re comfortable with. Let’s see what a quick web search throw up for this ...
- Now Fire Eagle has a badge that you can use on WordPress powered blogs. It displays the text “Fire Eagle last spotted me at” followed by a person’s location at whatever level of accuracy they’re comfortable with. Let’s see what a quick web search throw up for this ...
- Taking just three of the hits from that search, we have an Ubuntu Linux fan in Colorado, a travel afficionado in the United States and an “Apple Kremlinologist and Price Philip worshipper” from New York who’s currently in Paris. These are all real world examples taken from a live web search.
- Taking just three of the hits from that search, we have an Ubuntu Linux fan in Colorado, a travel afficionado in the United States and an “Apple Kremlinologist and Price Philip worshipper” from New York who’s currently in Paris. These are all real world examples taken from a live web search.
- Taking just three of the hits from that search, we have an Ubuntu Linux fan in Colorado, a travel afficionado in the United States and an “Apple Kremlinologist and Price Philip worshipper” from New York who’s currently in Paris. These are all real world examples taken from a live web search.
- Taking just three of the hits from that search, we have an Ubuntu Linux fan in Colorado, a travel afficionado in the United States and an “Apple Kremlinologist and Price Philip worshipper” from New York who’s currently in Paris. These are all real world examples taken from a live web search.
- Taking just three of the hits from that search, we have an Ubuntu Linux fan in Colorado, a travel afficionado in the United States and an “Apple Kremlinologist and Price Philip worshipper” from New York who’s currently in Paris. These are all real world examples taken from a live web search.
- Your location is both powerful and valuable. It’s far less about where you currently are and much more about where you’ve been; home, school, work, holiday.
- Your location is both powerful and valuable. It’s far less about where you currently are and much more about where you’ve been; home, school, work, holiday.
- Let’s call this your location stream. It’s deeply personal information. I touched on responsible, well thought out, location services but how do you tell? There’s some pretty crucial questions you should ask yourself before you start to use a location service, any location service. So here’s a list of points you should bear in mind when deciding on whether to use a location service ... call it an “opt in location manifesto”
- Let’s call this your location stream. It’s deeply personal information. I touched on responsible, well thought out, location services but how do you tell? There’s some pretty crucial questions you should ask yourself before you start to use a location service, any location service. So here’s a list of points you should bear in mind when deciding on whether to use a location service ... call it an “opt in location manifesto”
- These are not decisions someone can make for you; you, as an individual, need to assess whether you feel comfortable with allowing a third party access, albeit limited, access to your data and to your location.
- These are not decisions someone can make for you; you, as an individual, need to assess whether you feel comfortable with allowing a third party access, albeit limited, access to your data and to your location.
- Finally, I’m a big fan of “eating one’s own dog food” and there’s no better way for me to show my trust in what some services are doing with my location than to use them. So here’s a badge from tripit.com showing not only where I am but there’s also the scope for displaying where I’ll be. (It’d also be great if tripit was able to use Fire Eagle but that’s another topic entirely).
- And then, as I’m a bit of a compulsive Fire Eagle location updater, there’s also my Fire Eagle location, displayed via the blogloc badge. I’m more than happy with the way in which tripit.com and Fire Eagle handle my location but don’t just take my word for it, write your own “opt in location manifesto”.
- And then, as I’m a bit of a compulsive Fire Eagle location updater, there’s also my Fire Eagle location, displayed via the blogloc badge. I’m more than happy with the way in which tripit.com and Fire Eagle handle my location but don’t just take my word for it, write your own “opt in location manifesto”.