SlideShare a Scribd company logo
1 of 17
Here’s the story
They need to
            interact!
They just
 pose.                        Most websites are
                           usually less intelligent,
                           as they don't seem to be
                           active when a potential
                                 visitor visits.
For more info,
      fill this form

                                     chat
                                              They either have
                                 x
 Where is the
“close” button         contact              static capture forms
                                            on their pages or the
                                             over intrusive can-
                                                we-chat form
Avail 20% off
                        on product X
Hi.                                     But to make the most of
                                        these forms, they need to
                                           be intelligent. Most
                                           people call it Lead
                                               intelligence
      Would you want
      a coupon mailed
          to you?
This is how we do it
  To meet this, we built a automated intelligence
platform that sources insights from web analytics
    and interacts based on visitor intelligence.
How it works
Works as a cookie on your page doing all the listening
    of what visitors do on the site. The cookie can
  recommend, or ask for an opinion, or present a
 survey, or gather user contact or even set up a chat
Examples of automating
conversations on your site
If the user comes more than once to your website, speak up.
  If he is coming for the second time, he might be interested in a particular product. Establish contact with visitor


                                                                                            Can I have
                                                                                           your contact
                                                                                              info?
If the user comes from a particular city, show him the offer
You can run campaigns based on visitors location. If you run a local offline campaign, reflect it on the website




               Did you get
              your coupons?
If the user spends more time on your site, get his feedback
You can set up feedback questions and the script can trigger based on the time spent by a website visitor




                                                                            Did you find
                                                                           it interesting?
If the user visits a product twice, time to entice the visitor
Entice the visitor with a tactical coupon and increase desire, if the visitor visited the product page twice



                       20% Off
                   if you buy now
If the visitors are from facebook, make friends with them
If a visitor is coming from Facebook/Google Search, you can automate a specific message based on your campaign




                                                                                   Join our
                                                                                 community to
                                                                                  win goodies
If the user is already in the lead base, know him better
If the user is already a customer, ask him an opinion or share a simple poll and gather some insights


                          How often do
                          you work from
                             home?
If the user is part of a goal path, make sure he is all interested
 If a product is in the shop cart, waste no opportunities to show him all value ensuring a successful transaction
Workflows – 3 step conversation
Set up a workflow automate messaging, every time he is on the site. Script a successful conversion




                             VISIT 2
                             Have you tried          VISIT 3
                             this product?           Tell him the
                                                     merit s

                                        VISIT 4
                                        Show him the
                                        coupon
Configure the way you want and get lead intelligence
            Don't waste leads on your website




 If you want to enable
 automated messaging
    on your website,
    post a request at
support@plumb5.com

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Lead Intelligence

  • 1.
  • 3. They need to interact! They just pose. Most websites are usually less intelligent, as they don't seem to be active when a potential visitor visits.
  • 4. For more info, fill this form chat They either have x Where is the “close” button contact static capture forms on their pages or the over intrusive can- we-chat form
  • 5. Avail 20% off on product X Hi. But to make the most of these forms, they need to be intelligent. Most people call it Lead intelligence Would you want a coupon mailed to you?
  • 6. This is how we do it To meet this, we built a automated intelligence platform that sources insights from web analytics and interacts based on visitor intelligence.
  • 7. How it works Works as a cookie on your page doing all the listening of what visitors do on the site. The cookie can recommend, or ask for an opinion, or present a survey, or gather user contact or even set up a chat
  • 9. If the user comes more than once to your website, speak up. If he is coming for the second time, he might be interested in a particular product. Establish contact with visitor Can I have your contact info?
  • 10. If the user comes from a particular city, show him the offer You can run campaigns based on visitors location. If you run a local offline campaign, reflect it on the website Did you get your coupons?
  • 11. If the user spends more time on your site, get his feedback You can set up feedback questions and the script can trigger based on the time spent by a website visitor Did you find it interesting?
  • 12. If the user visits a product twice, time to entice the visitor Entice the visitor with a tactical coupon and increase desire, if the visitor visited the product page twice 20% Off if you buy now
  • 13. If the visitors are from facebook, make friends with them If a visitor is coming from Facebook/Google Search, you can automate a specific message based on your campaign Join our community to win goodies
  • 14. If the user is already in the lead base, know him better If the user is already a customer, ask him an opinion or share a simple poll and gather some insights How often do you work from home?
  • 15. If the user is part of a goal path, make sure he is all interested If a product is in the shop cart, waste no opportunities to show him all value ensuring a successful transaction
  • 16. Workflows – 3 step conversation Set up a workflow automate messaging, every time he is on the site. Script a successful conversion VISIT 2 Have you tried VISIT 3 this product? Tell him the merit s VISIT 4 Show him the coupon
  • 17. Configure the way you want and get lead intelligence Don't waste leads on your website If you want to enable automated messaging on your website, post a request at support@plumb5.com