"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White, Senior Marketing Manager, Gigya.com
(Boardroom A)
Gamification works best when users can compete with their friends. As businesses look to gamify their web properties, ensuring that social rewards are tied to to users' social graphs is paramount to building sustained engagement. By seamlessly tying gamification with users' social identities, business can build a better user experience, leverage incredible customer insights, and drive valuable user behavior.
2. Gigya’s Mission
Gigya’s mission is
to socialize the rest
of the web.
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3. Gigya: Social Infrastructure for Business
Gigya provides websites and apps with
a complete social infrastructure.
Social Identity Social Social
Management Plugins Gamification
Drive registrations & Increase user Reward users and
gain user insights engagement build loyalty
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4. Gigya Supports 1 Billion Unique Users Per Month
Gigya’s platform is trusted by 43% of the top 100 U.S. web properties according to comScore.
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5. Social Increases Traffic, Page Views, and Revenue
Gigya Implementations 2011
5X more likely to 2X increase in social 2-5 new visitors for 90% increase in 40% increase in
make a purchase with referral traffic content shared to articles read from registrations with
Social Login social networks socially referred users Social Login
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6. Foursquare – Users Want to Compete with Friends
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7. Zynga – Users Want to Compete with Friends
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8. People are Bringing Their “Real” Identity Online
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15. Example Use Case – Email Marketing
Profile Information
Name: Stephanie S
Email: email@gmail.com
Gender: Female
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate
Interest Graph
Interests: marathons, surf trips, web design, music festivals
Activities: running, surfing, soccer, camping, kayaking
Music: Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West
Movies: Inception, The Shining, Jaws, Caddyshack, Seven
TV Shows: Parks and Recreation, The League, The Soup
Books: Steve Jobs, Hunger Games, Outliers
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+
Achievements
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16. Port Data Into Marketing Platforms
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17. Thank You
Victor White
Email: victor@gigya.com
Twitter: @victorwhite
Call us at: 650.353.7230 or email: sales@gigya.com
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