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Social + Gamification:
Better User Experience, Better
Engagement, Better Data
Gigya’s Mission


 Gigya’s mission is
 to socialize the rest
 of the web.




Proprietary & Confidential   2
Gigya: Social Infrastructure for Business


 Gigya provides websites and apps with
 a complete social infrastructure.




       Social Identity          Social           Social
       Management               Plugins        Gamification
       Drive registrations &   Increase user   Reward users and
        gain user insights      engagement       build loyalty



Proprietary & Confidential           3
Gigya Supports 1 Billion Unique Users Per Month




                             Gigya’s platform is trusted by 43% of the top 100 U.S. web properties according to comScore.


Proprietary & Confidential                                           4
Social Increases Traffic, Page Views, and Revenue




              Gigya Implementations 2011




     5X more likely to                     2X increase in social   2-5 new visitors for      90% increase in         40% increase in
   make a purchase with                        referral traffic     content shared to       articles read from      registrations with
       Social Login                                                  social networks      socially referred users     Social Login


Proprietary & Confidential                                                 5
Foursquare – Users Want to Compete with Friends




Proprietary & Confidential   6
Zynga – Users Want to Compete with Friends




Proprietary & Confidential   7
People are Bringing Their “Real” Identity Online




Proprietary & Confidential    8
Gamification Should be Social From the Ground Up




Proprietary & Confidential   9
Allow Competition within a User’s Social Graph




Proprietary & Confidential   10
Reward for Actions that Add Value to Your Business




Proprietary & Confidential   11
Create Feedback Loops that Encourage User Behaviors




Proprietary & Confidential   12
Value Runs Both Ways




Proprietary & Confidential   13
Insight on User Behaviors




Proprietary & Confidential   14
Example Use Case – Email Marketing

Profile Information
Name: Stephanie S
Email: email@gmail.com
Gender: Female
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate


Interest Graph
Interests: marathons, surf trips, web design, music festivals
Activities: running, surfing, soccer, camping, kayaking
Music: Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West
Movies: Inception, The Shining, Jaws, Caddyshack, Seven
TV Shows: Parks and Recreation, The League, The Soup
Books: Steve Jobs, Hunger Games, Outliers


Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+


Achievements




Proprietary & Confidential                                      15
Port Data Into Marketing Platforms




Proprietary & Confidential   16
Thank You




                                 Victor White
                                 Email: victor@gigya.com
                                 Twitter: @victorwhite




                             Call us at: 650.353.7230 or email: sales@gigya.com


Proprietary & Confidential                    17

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"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White

  • 1. Social + Gamification: Better User Experience, Better Engagement, Better Data
  • 2. Gigya’s Mission Gigya’s mission is to socialize the rest of the web. Proprietary & Confidential 2
  • 3. Gigya: Social Infrastructure for Business Gigya provides websites and apps with a complete social infrastructure. Social Identity Social Social Management Plugins Gamification Drive registrations & Increase user Reward users and gain user insights engagement build loyalty Proprietary & Confidential 3
  • 4. Gigya Supports 1 Billion Unique Users Per Month Gigya’s platform is trusted by 43% of the top 100 U.S. web properties according to comScore. Proprietary & Confidential 4
  • 5. Social Increases Traffic, Page Views, and Revenue Gigya Implementations 2011 5X more likely to 2X increase in social 2-5 new visitors for 90% increase in 40% increase in make a purchase with referral traffic content shared to articles read from registrations with Social Login social networks socially referred users Social Login Proprietary & Confidential 5
  • 6. Foursquare – Users Want to Compete with Friends Proprietary & Confidential 6
  • 7. Zynga – Users Want to Compete with Friends Proprietary & Confidential 7
  • 8. People are Bringing Their “Real” Identity Online Proprietary & Confidential 8
  • 9. Gamification Should be Social From the Ground Up Proprietary & Confidential 9
  • 10. Allow Competition within a User’s Social Graph Proprietary & Confidential 10
  • 11. Reward for Actions that Add Value to Your Business Proprietary & Confidential 11
  • 12. Create Feedback Loops that Encourage User Behaviors Proprietary & Confidential 12
  • 13. Value Runs Both Ways Proprietary & Confidential 13
  • 14. Insight on User Behaviors Proprietary & Confidential 14
  • 15. Example Use Case – Email Marketing Profile Information Name: Stephanie S Email: email@gmail.com Gender: Female Birthday: 08/18/83 Location: New York, NY Education: Stanford Graduate Interest Graph Interests: marathons, surf trips, web design, music festivals Activities: running, surfing, soccer, camping, kayaking Music: Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Seven TV Shows: Parks and Recreation, The League, The Soup Books: Steve Jobs, Hunger Games, Outliers Social Graph # of Friends: 222 # of Followers: 4,256 # of Connections: 500+ Achievements Proprietary & Confidential 15
  • 16. Port Data Into Marketing Platforms Proprietary & Confidential 16
  • 17. Thank You Victor White Email: victor@gigya.com Twitter: @victorwhite Call us at: 650.353.7230 or email: sales@gigya.com Proprietary & Confidential 17