4. Designing, developing, and / or
managing social platforms since
1996
Model of Attraction (2002)
Come to Me Web (2004)
Folksonomy (2004)
60+ Social Lenses (2008)
Connected
Company (2010)
9. Closed Nodes
• Top down
• Approval-centric
• Slow to spread
• Slow to change
• Knowledge buried
• Training focussed
• Email
• Document repository
• White papers
• Policy documents
10. Open Nodes
• Emergent
• Sharing-centric
• Nimble and adaptive
• Constantly changing
• Knowledge searchable
and linked
• Helping focussed
• Open digital conversation
• Collaborative and collective
living documents
• All history and transitions
viewable and available
• Conversations around objects
and links to objects with
objects often in clear sight
11. In the long run, what went into
making the decision has more
value than the decision.
19. Everynow is:
The expression of the breadth and
spectrum of the gap implied by
William Gibson’s, “The future is already here
- it is just not evenly distributed.”
20. Everynow is:
The breadth and
gaps in the diversity
of mental models
What “current” /
“modern” technologies
are people
comfortable with
23. Solid Skills on the Team
Community
Manager
Social
Interaction
Designer
Social
Scientists
Knowledge
Manager
UX / User
Research
IT Dev /
Integrator
Change
Manager
42. Tools Interface /
Ease of Use
Enterprise Social Tool:
Components for Success Capabilities
43. Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success
44. Tools Interface /
Ease of Use
Encouraging
UseSociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success
45. Tools Interface /
Ease of Use
Encouraging
UseSociality
Capabilities
Social Software
Perfection
Expand Use &
Increase ROI
Social Comfort
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success
A
BC
D