A brief introduction on EVP and its best practices. Easy to understand, explained with components, essentials of EVP, how is EVP different from Employer Branding, importance of EVP, how to develop EVP, best practices are covered. Ideal for a 15-20 mins presentation.

1. What the
company
wants?
What does
the
employees
want?
What that the
competitor
doesn’t offer?

2. What the
company
wants?
What does
the
employees
want?
What that the
competitor
doesn’t offer?
Employee Value Proposition
Makes us Unique
Expectations
Our Purpose

3. Employee Value Proposition
An EVP is a statement that summarizes what your company
offers its employees in return for their work. It should be
clear, concise, and unique, and it should communicate the
value that your company can provide to potential and
current employees. It defines employer brand positioning
and strategic direction all at once. Employer Value
Proposition (EVP) is a set of collective elements that
employees within your company think of as an employer.
The EVP is the emotional connection between employer
and employee, it’s what motivates them, gets them out of
bed in the morning and makes them feel part of the
organization.

4. Employee Value Proposition
In simple,
what your employees value in you as an employer
An EVP is a statement that summarizes what your company
offers its employees in return for their work. It should be
clear, concise, and unique, and it should communicate the
value that your company can provide to potential and
current employees. It defines employer brand positioning
and strategic direction all at once. Employer Value
Proposition (EVP) is a set of collective elements that
employees within your company think of as an employer.
The EVP is the emotional connection between employer
and employee, it’s what motivates them, gets them out of
bed in the morning and makes them feel part of the
organization.

5. In simple,
what your employees value in you as an employer
How does it help?
• Attract top talent
• Improve employee engagement and retention
• Reduce turnover costs
• Boost productivity and performance
• Strengthen your employer brand

6. Employer Brand
How is it different from EVP?
Employer
Brand
Employee
Value
Proposition
Employer Brand
The perception and lived
experiences of what it’s
like to work for a particular
organization.
Employer Conveys
Employee
Value Proposition
The essence of your
uniqueness and defines how
you’d like to be perceived
as an employer
Employee Conveys

7. Employee
Value Proposition
Components – What employees would talk about / express
Compensation
and benefits
This includes
salary, bonuses,
health insurance,
paid time off, and
other financial and
non-financial
benefits.
Opportunities
for growth and
development
This includes
opportunities for
employees to learn
new skills, take on
new challenges,
and advance their
careers
Work-life
balance
This includes
flexible work
arrangements,
support for family
and personal
obligations, and a
healthy work
environment.
Culture and
values
This includes the
company's overall
culture, values,
and mission.

8. Mapping EVP Components to a Statement
At Byju's, we believe in
creating a learning world
where children can fall in love
with learning. We offer our
employees competitive
salaries and benefits, as well
as the opportunity to work on
innovative and challenging
projects. We are also
committed to creating a
workplace where everyone
feels welcome, respected, and

9. Mapping EVP Components to a Statement
At Byju's, we believe in
creating a learning world
where children can fall in love
with learning. We offer our
employees competitive
salaries and benefits, as well
as the opportunity to work on
innovative and challenging
projects. We are also
committed to creating a
workplace where everyone
feels welcome, respected, and
Company Purpose
Brand Positioning
Comp & Ben
Growth Opportunity
Culture
Work Life Balance

10. Some Examples of popular & successful EVP

11. Some Examples of popular & successful EVP
Santen Europe - Eye health
pharmaceutical company

12. How to develop an EVP?

13. How to develop an EVP?
A strong EVP is essential for attracting
and retaining top talent. By developing
and communicating a clear and concise
EVP, we can set our company apart from
the competitors and build a strong
employer brand.

14. Few more examples of EVP Statement
 "At Google, you'll work on cutting-edge technology with the best and brightest
minds in the world. You'll also have the opportunity to make a real impact on the
world and enjoy a generous benefits package.“
 "At Microsoft, we're on a mission to empower every person and every
organization on the planet to achieve more. We believe in the power of
technology to make the world a better place, and we're committed to creating a
workplace where everyone feels welcome, respected, and supported."
 "At Amazon, we're always looking for talented and passionate people to join us
in our mission to be the Earth's most customer-centric company. We offer our
employees competitive salaries and benefits, as well as the opportunity to work
on innovative and challenging projects."

15. Indian & IT examples of EVP Statement
 "At TCS, we believe that our people are our greatest asset. We offer our
employees competitive salaries and benefits, as well as the opportunity to work
on cutting-edge technology projects. We are also committed to creating a
workplace where everyone feels welcome, respected, and supported."
 "At Infosys, we believe that our employees are the key to our success. We offer
our employees a variety of opportunities for growth and development, as well
as a collaborative and supportive work environment. We are also committed to
diversity and inclusion, and we offer a variety of employee resource groups to
support our employees."
 "At HUL, we believe in creating a sustainable future for our business, our
people, and our planet. We offer our employees competitive salaries and
benefits, as well as the opportunity to work on innovative and challenging
projects. We are also committed to creating a workplace where everyone feels
welcome, respected, and supported."

16. Q&A