Tata group under cyrus mistry-SHEDDING WEIGHT- covers all the basic strategy of tata under cyrus mistry.

2. INTRODUCTION
• Founded in 1868 by Jamsetji Tata.
• In 1877 he inaugurated the Empress mill (TISCO).
• In 1904 he started the flagship hotel of India's first luxury chain-
the Taj group hotel’s.
• JRD Tata entered the Tata group as an unpaid apprentice in
December 1925, and he created Tata aviation service in 1932.
• Tata also ventured into automobiles(TELCO in 1945),
Chemicals(Tata chemicals),Tea (Tata Tea), and software (Tata
Consultancy) under JRD Tata supervision.
• The revenues of the Tata group grew from a few millions in 1947
to Rs. 130 billion in 1991.
• Ratan Tata, great grandson of jamsetji Tata, joined the Tata group
in 1962 in TISCO.

3. TATA Group Under Ratan
TATA
• USP – Innovation and low costs.
• Followed organic and inorganic growth strategies.
• Organic –TCS through greenfield projects, upgrading technological
capabilities, skill sets, infrastructure, etc.
• Inorganic – Taking advantage of global opportunities: acquiring foreign
companies such as Tetley, Jaguar Land Rover, etc.
WHY???
• To make them more competitive and efficient.

4. TATA Under Cyrus Mistry
 TATA group already under 11 fold debt.
 Concern areas: increasing debt of TATA group,
underperformance of TATA steel, TATA power,
domestic arm of TATA Motors.
 Key decisions : closing of chemical plant of sodium
chloride and soda ash in UK.

5.  Announced to sell TATA steel Europe in 2016
 why???
 Acquired Corus but in vain due to 2008 economic crisis.
Led to decline in steel demand and price of steel.
 Entry of cheaper chinese steel in Europe.

6. STRENGTH WEAKNESS
•Experience
•Microenvironment
•Business model
•Resource and capabilities culture.
•Value chain
•Distribution
•Macro Environment
OPPORTUNITIES THREAT
•Exports
•New products
•New Markets
•Acquisition and Mergers
•Free Market
•Low Barriers
•Globalization of Economy
SWOT ANALYSIS

7. Results
 Market capitalization increased by 56 percent from
december 2012.
 Net sales increased by 25 percent from 2012.
 Net profit increased by 53 percent.
 Debt increased from Rs. 1241.19 billion to Rs.
2069.86 billion.
 TATA Motors India sales increased by 74 percent.