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Own the Experience
Co-design with your engineers
Eric Benoit
eric@goinvo.com
@ebenoit
Wipers
Splash Guards Lug Nuts
Wheels
“I average 108
wiper installs
per hour.”
Wiper Install Guy
Copy, Paste
Plan > Sketch > Wireframe > Pixels > Code
Research Design Develop
User
Researcher
e Software Assembly Line
Info
Architect
UI
Designer
Graphic
Designer
UI
Engineer
Backend
Engineer
Usability
Specialist
Your Designs
You
v01 Launched!
Here is how to deviate.
Software
≠
Assembly Line Process
Research Design Develop
User
Researcher
Info
Architect
UI
Designer
Graphic
Designer
UI
Engineer
Backend
Engineer
Usability
Specialist
YOU
Technology
Design
Business
Technology
Design
Business
Design
TechnologyBusiness
Goal
Goal
Subject Matter
Expert
Product
Manager
Marketing
CFO
Sales
CEO
+++
Business
Design
Information
Architect
Creative
Director
Researcher
Graphic
Designer
Usability
SpecialistUI Designer
+++
Technology
Network
Operations
UI Engineer
CTO
Systems
Engineer
Backend
EngineerChief
Architect
+++
e Consequences
“the species that
survives [...] is
the most adaptable
to change.”
Charles Darwin
Evolve...
...or perish!
Case Study
3M Hospital Coding
Injured
Patient Visit
Injured Visits Hospital
Patient Visit
Injured Visits Hospital Healed
Patient Visit
Injured Visits Hospital Healed Reimbursed
Patient Visit
Patient Visit
Injured Visits Hospital Healed Reimbursed
“Coders” Review
1 to 1,000+ Pages
Identify Dx + Px
273.90
Disorder of bone and
cartilage, unspecified
603.10
Infected hydrocele
45.40
Excision of lesion or
tissue of large intestine
Identify Dx + Px
Marty McFly
273.90
Disorder of bone and cartilage, unspecified
45.40
Excision of lesion or tissue of large intestine
603.10
Infected hydrocele
Submit to Insurer
$692.00 =
$1,215.00 =
$585.00 =
Review & Reimburse
Road to Deployment
Design Design
Prototype
4w 12w
Design
Production Code
36w
More Releases
16w
First ReleaseReality sets in
Invo
1 Designer (me)
2 UI Engineers
36w
First ReleaseReality sets in
3M
VP of Product
1 Lead Engineer
5 Backend Engineers
1 Product Manager
1 Domain Expert
36w
First ReleaseReality sets in
Design
Technology
Business
Team
4 Tenets
Code is Law1
Death to Redlining
body {
color: #444;
font-family: Arial;
font-size: 14px;
font-weight: bold;
padding: 20px;
}
h1 {
font-size: 21px;
padding-bottom: 13px;
}
.help {
color: #74B2D6;
font-size: 11px;
}
CSS PDF
Time Available for Coding
Amount of Design Documentation to Read
Nirvana
Too LittleToo Much
Be Tactical
At 10:04 PM lightning
will hit this rod.
Great but what time do
I need to start driving?
Sketch Replaces
Documentation
Software is Ever Evolving
Expired
79 days ago
Expired
64 days ago
Fresh
3 mins ago
Your design and
engineers live and
breathe in code.
Photoshop
layers ≠ law
Code... it is the law!
Strive for a single source
of documentation.
2 Get Intimate
Reduce Friction
Friction Normal Force
Weight Force
Digital is great...
...but face to face can’t
be replaced.
“When employees work at
locations more than
approximately 30 meters
apart, they have much reduced
daily contact and less frequent
informal communication.”
(e.g., Allen, 1977; Kraut & Streeter, 1995)
Quality Collaboration + High Frequency
0 5 10 20 40
Distance (ft)
Minimal Collaboration
Ben
Me Michael
< 10 ft
Before
During
After
Join Technical
Discussions
Learn the Lingo
API
JSON
MongoDB
POST
Understand the
technology driving
your designs
3M
Open
Power Abstract
Send patient codes to 3rd party software
Finalize and send to insurance company
One-Step ProcessTwo-Step Process
3M
Send patient codes to 3rd party software
+
Automatically send codes to insurance company
Technology Design
Absorb & Share
3 Shape the Codebase
Help Define the API’s
What needs to happen in my design?
Send patient codes to
Power Abstract application
Retrieve next patient
encounter
Save codes to
patient
encounter
Retrieve hold
options
Retrieve code
catalog
Retrieve patient
information
Retrieve patient documents
What data do I need?
Retrieve patient
information
Patient UID
First name
Last name
Date of Birth
Gender
Encounter Number
Admit Date
Discharge Date
Length of Stay
Patient Type
Facility
Financial Class
Location
Retrieve Patient Information
Formalize
the Data
Customer
Presentation
Front-End
Back-End
Application Layers
"A great carpenter isn’t
going to use lousy wood for
the back of a cabinet, even
though nobody’s going to
see it. [...] you’re going to
use a beautiful piece of
wood on the back. For you
to sleep well at night, the
aesthetic, the quality, has to
be carried all the way
through."
Steve Jobs
Nomenclature
Customer
Presentation
Front-End
Back-End
Patient
Patient
Person
Patient
Presentation
Front-EndBack-End
You
Customer
4 Use the Same Tools
SVN
=
Version Control
=
Requirement
Checkout
Edit
Commit
Update
Versions App
SCSS
=
Steroids for CSS
Variables
Darken + Lighten
Chrome
Developer Tools
Web Services
Chrome
Developer Tools
HTML & CSS
JIRA
Tickets & Issues - Oh My!
4 Tenets
1 Code is Law
2 Get Intimate
3 Shape the Codebase
4 Use the Same Tools
What were the results?
4 Pieces of Software
Some
Documents
More
Documents
Encoder Power
Abstract
100%
Usage
3 Pieces of Software
All
Documents
Encoder Power
Abstract
100%
Usage
3M
From
150 to 225
completed patients a day
per employee
(without NLP)
wtf, I’ve got no patients?!
Validate our designs
in the real world.
Dramatically improved
the products chance for
success.
Flirt, Date, Commit
Move this div 3 pixels to the left.
Change the button color to #DDD.
Increase H1 font-size to 32px.
Document feedback
Send email/ticket to engineer
Engineer reads and (hopefully) understands
your feedback
Engineer fits your feedback into their schedule
Engineer integrates your feedback
YOU review it (possibly restart, do not pass go!)
Engineer deploys
YOU
Integrate feedback
in real-time
YOU
Deploy
Document List
Past Present
300 seconds to contribute a CSS cleanup
...commit code
1800 seconds and clean up js
...commit code
3600 seconds and clean up one, small
aspect of visual design
...commit graphics and code
“I can’t code, I can’t contribute.”
=
Designer misperceptions of
participating in development
Eric Benoit
eric@goinvo.com
@ebenoit
Slides bit.ly/godesign
Credits:
Reshma Mehta
Ben Salinas
Juhan Sonin

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