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Out of the WayGet the Tech
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Out of the Way
Get the Tech
Shallow Interaction Design for Enhanced Social Play
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Kieran Evans
Design Director
Jes Koepfler
Managing Director
@kieranevans1@jeskak
@intuitiveco
The Koshland Science Museum of
the National Academy of Sciences.
The Client
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
A face-to-face role playing game
that helps people understand the
importance of building coalitions
for disaster resilience.
The Project
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
About 

the Game
12-48 players
1 hour
Recommended
for ages 14+
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
The event unfolds across four interactive phases that
simulate and highlight key aspects of resilience.
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Create a digital tool for Extreme
Event that supports the key social
learning outcomes.
The Task
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Copyright ©2014 Intuitive Company.
All Rights Reserved.
But © Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
FAIL
FAIL
FAIL
FAIL
FAIL
FAIL
TheMonaLisa
Technology 4
Social Learning?
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Social
Play
Mobile
Facilitator
What was working?
Reflective
Learning
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
What wasn’t?
So Much
Paper
Not as
Exciting
Very
Linear
Difficult to
Monitor
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
How can technology
make it better?
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Ideas © Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Multiple/Personal
Devices
Social Media
Integration
Character
Classes
Detailed Scoring/
Leaderboards
Facilitator
Advice
Data

Visualizatio
City

Health
Resource

Tracking
We had a lot
of ideas.
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Most of our ideas fostered an 

immersive digital experience.
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
But we needed to focus on features that
promoted human-to-human interaction
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
through shallow 

human-computer interactions.
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
We needed to get the
tech out of the way.
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
What does that
mean?
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Immersive
Interaction Design
Patterns and features that promote

deep technology interactions
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Immersive
Interaction DesignPatterns and features that promote

deep technology interactions
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Shallow 

Interaction Design
Patterns and features that promote brief,
surface level technology interactions
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
So, what patterns
worked for us?
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Shallow
workflows
within player
screens
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Nested content
creates deeper levels
of interaction
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Shallow content
prevents players from
“getting lost” in the
UX
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Use “Tap, View, &
Close” pattern
Originate content from
source point
Do not allow players to
venture far from their
main screen
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Use “Tap, View, &
Close” pattern
Originate content from
source point
Do not allow players to
venture far from their
main screen
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Use “Tap, View, &
Close” pattern
Originate content from
source point
Do not allow players to
venture far from their
main screen
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Use “Tap, View, &
Close” pattern
Originate content from
source point
Do not allow players to
venture far from their
main screen
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Incorporate
physical with
digital
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Augment physical
with digital
enhancements
Mimic design
patterns from
paper to digital
OR
OR OR
OR
OROR
OR
OR
OR
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Low ratio
of devices
to players
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Use large elements
for group viewing
Make content easy
to understand at a
glance
Make content scroll-
able in two panels to
promote dual use
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Use large elements
for group viewing
Make content easy
to understand at a
glance
Make content scroll-
able in two panels to
promote dual use
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Overt sensory 

cues to focus
attention
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Attract attention
through sound
Encourage focus
with light animation
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Attract attention
through sound
Encourage focus
with light animation
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Attract attention
through sound
Encourage focus
with light animation
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Facilitator-
managed
gameplay
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
 
Encourage social
interaction
Manage
participant focus
on the fly
Enhance game
difficulty
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
 
Encourage social
interaction
Manage
participant focus
on the fly
Enhance game
difficulty
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
 
Encourage social
interaction
Manage
participant focus
on the fly
Enhance game
difficulty
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
 
Encourage social
interaction
Manage
participant focus
on the fly
Enhance game
difficulty
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
No interaction during key
learning moments
No tech
interaction during
key learning
moments
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Eliminate
interactions during
discussion
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
How does this
look in the game?
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Less Paper?
No Paper!
Non-linear
Gameplay
What worked?
Easy to
Monitor
More
Excitement
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
What
else can
we do?
What other
shallow
patterns
are out
there?
How can
we take
these ideas
across
verticals?
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
When we use technology in the right
place at the right time, we can create
deep levels of engagement
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
When we use technology in the right
place at the right time, we can create
deep levels of engagement
…with each other.
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Thank You!
The IC Extreme Event Team
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.
Questions?
kevans@intuitivecompany.com
@kieranevans1
kieran
jkoepfler@intuitivecompany.com
@jeskak
www.intuitivecompany.comIntuitive Company
User-Centered Research, Design, and Development
© Copyright 2015 Intuitive Company, Inc. All Rights Reserved.

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