An intro to viral & community marketing given at tinylove's distributor event. for full presentation download with annotations, details, and links to photographers refer to my blog. http://tinyurl.com/w2plw

1. Getting through Communication, Network Communities & Marketing Tiny Love distributor event 9/2006 Uri Baruchin

3. It’s an increasingly complex world

4. Too much information!

5. Broadcast is a state of mind

6. One size fits no one

7. Prime time is dead

11. Where is everybody?

12. They don’t care

13. Time to wash the Kool-Aid down the drain

14. Incredible cognitive powers

15. We are extremely sensitive to change

16. Some things tend to stick in our minds

18. Which is why word of mouth is so effective

19. And since on the Web no one knows you’re a cat…

20. Critical Mass

22. No.

23. Most successful virals are not commercial

24. Most successful commercial virals not created as such

25. Even the brightest virals face fierce competition

26. Most virals are accidental

28. Plentiful, cheap, but of low nutritional value

29. Virals work the other way around too. What if communities spread good news?

30. They do

33. Have your cake and eat it

34. What’s more community oriented then a family?