Have a look at the social media metrics behind many of the top Pharmaceutical brands' incredible social media efforts. See the strategies that drove audience engagement and the brand content that outperformed all others.

1. Pharmaceutical
Brands on
Social Media
Oct 01 2015 - Dec 31 2015

2. Pharmaceutical Brands: Social Media Report
This report looks at how
Pharmaceutical Brands
performed on social media between
October 1st – December 31st, 2015

3. Generate Your Own Social Media Report
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4. Comparison of
Pharmaceutical
Facebook Pages
Oct 01, 2015 - Dec 31, 2015

5. Novo Nordisk had the largest fan base of 461,144 and showed the highest fan growth of 53.45%.
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K
Growth%
Number of Fans
Eli Lilly and Company Boehringer Ingelheim(US) Pfizer McKesson Corporation
Novartis Genentech Merck Bayer(US)
Novo Nordisk Medtronic Diabetes
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Medtronic
Diabetes
Novartis Novo Nordisk Pfizer Merck Boehringer
Ingelheim(US)
Genentech McKesson
Corporation
Bayer(US) Eli Lilly and
Company
Egypt United States Countries < 2% Pakistan Puerto Rico Brazil Indonesia Other Countries Algeria India
Fans - Geography

7. Genentech had the highest PTAT of 31.86% as a percentage of its average number of Fans during this time
period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0K 50K 100K 150K 200K 250K 300K 350K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Eli Lilly and Company Boehringer Ingelheim(US) Pfizer Novartis McKesson Corporation
Genentech Merck Novo Nordisk Bayer(US) Medtronic Diabetes
Conversations

8. Pfizer published the greatest number of posts (255). Genentech had the highest average engagement, with a
score of 1,000.
0 50 100 150 200 250 300
0 200 400 600 800 1000 1200
Eli Lilly and…
Boehringer…
Pfizer
McKesson…
Novartis
Genentech
Merck
Bayer(US)
Novo Nordisk
Medtronic…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Novo Nordisk received the most number of Likes (59,173), Medtronic Diabetes got the most number of
Comments (5,252) and Merck had the most number of Shares (12,681).
0K 10K 20K 30K 40K 50K 60K 70K
Eli Lilly and Company
Boehringer Ingelheim(US)
Pfizer
Novartis
McKesson Corporation
Genentech
Merck
Medtronic Diabetes
Novo Nordisk
Bayer(US)
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Novartis
18-DEC-15, FRI 12:19PM
Providing affordable access to
medicines starts with great
partnerships. That’s why we’re
grateful t ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 9,613 23 49 Positive
Boehringer Ingelheim(US)
17-DEC-15, THU 1:00PM
Varios factores pueden atribuir a la
diabetes tipo 2, como el sobrepeso,
historial familiar, edad y ..
Merck
16-DEC-15, WED 4:23PM
It’s time to learn more about HPV
(human papillomavirus). Get
#HPVFacts and get informed.
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 18,747 286 2,201 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 1,580 202 1,043 Positive

11. Most Engaging Brand Posts
Novo Nordisk
10-DEC-15, THU 12:00PM
Today we announced a partnership
with IBM - our aim to improve the lives
of people with diabetes by ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 28,755 39 147 Positive
Genentech
10-DEC-15, THU 10:56AM
“Every individual needs our help,
and I want to have better medicines
and better predictors of benef ..
Merck
10-DEC-15, THU 10:48AM
We congratulate William C. Campbell,
Ph.D., who shares this year’s Nobel
Prize in Physiology or Medi ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 1,824 28 188 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 832 18 204 Positive

12. Novo Nordisk's Facebook Page saw the highest number of Fan posts (393).
0 50 100 150 200 250 300 350 400 450
Eli Lilly and Company
Boehringer Ingelheim(US)
Pfizer
McKesson Corporation
Novartis
Genentech
Merck
Bayer(US)
Novo Nordisk
Medtronic Diabetes
Number of Fan Posts
Fan Posts

13. Novo Nordisk received the highest percentage of Positive Sentiment (55.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Boehringer Ingelheim(US)
Novo Nordisk
Medtronic Diabetes
Negative Neutral Positive
Sentiment Analysis

14. Pfizer published the most with 255 posts, among the brands.
5%
5%
30%
5%
4%
13%
14%
11%
8%
5%
Novo Nordisk Merck Pfizer Genentech Bayer(US)
Boehringer Ingelheim(US) Eli Lilly and Company Medtronic Diabetes Novartis McKesson Corporation
Share Of Voice – Volume of Posts

15. Novo Nordisk received the largest volume of Likes (59,173), among the brands.
17%
11%
7%
12%
0%
10%
11%
14%
15%
3%
Novo Nordisk Merck Pfizer Genentech Bayer(US)
Boehringer Ingelheim(US) Eli Lilly and Company Medtronic Diabetes Novartis McKesson Corporation
Share Of Voice – Likes

16. Medtronic Diabetes received the largest volume of Comments (5,252), among the brands.
3%
15%
4%
12%
1%
10%
7%
41%
5%
2%
Novo Nordisk Merck Pfizer Genentech Bayer(US)
Boehringer Ingelheim(US) Eli Lilly and Company Medtronic Diabetes Novartis McKesson Corporation
Share Of Voice – Comments

17. Merck received the largest volume of Shares (12,681), among the brands.
7%
22%
8%
18%
0%
12%
6%
20%
6%
1%
Novo Nordisk Merck Pfizer Genentech Bayer(US)
Boehringer Ingelheim(US) Eli Lilly and Company Medtronic Diabetes Novartis McKesson Corporation
Share Of Voice – Shares

18. During this time period, #BeWell125 was the most engaging run by Merck. Novo Nordisk published the most
(6) in its #MeetTheHERO 2015 campaign.
0 1 2 3 4 5 6 7
0 200 400 600 800 1000 1200
LGBT Pride Month(Eli…
NO DATA(Boehringer…
#MentalWellnessMonth…
NO DATA(McKesson…
World Leprosy…
NO DATA(Genentech)
#BeWell125(Merck)
NO DATA(Bayer(US))
#MeetTheHERO…
NO DATA(Medtronic…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

19. Generate Your Own Social Media Report
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20. Analysis of
Pfizer
Facebook Page
Oct 01, 2015 - Dec 31, 2015

21. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
194,107 42,843 28.32% Worldwide
Pfizer

22. Engagement Score
175
Total Posts
255
Total Likes
26,401
Total Comments
549
Total Shares
4,425
BRAND POSTS
Brand Overview

23. 0K
50K
100K
150K
200K
250K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
194,107
New Fans
42,843

24. Engagement
0
250
500
750
1,000
1,250
Pfizer had an average engagement score of 175 and a highest of 996.

25. Community Analysis
Pfizer fans are largely from United States followed by Egypt.
Distribution of Fans
0K 10K 20K 30K 40K 50K 60K 70K
United States
Egypt
India
Brazil
Pakistan
Mexico
Philippines
Turkey
Algeria

26. 0
1
2
3
4
5
6
7
8
9
10
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Pfizer 44
Pfizer Photo Archives 26
PFEScience 26
disease 25
patients 25

27. 0%
100%
Brand Participation Brand Non Participation
45%
8%
47%
Posititve Negative Neutral
Brand Posts - Engagement
Pfizer responded to 0 conversations generated by the
255 Posts they published.
Pfizer receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

28. Most Engaging Brand Posts
16-NOV-15, MON 11:30AM
We’ve donated #500milliondoses of
antibiotics to help end #trachoma, the
leading infectious cause of ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 9,441 200 1,059 Positive
16-NOV-15, MON 11:40AM
Pfizer has joined forces with over 100
partners to help put an end to
trachoma, the leading infectio ..
05-NOV-15, THU 8:26AM
We’ve listened and we’re acting. In
response to the challenges patients
face paying out-of-pocket co ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 2,605 70 713 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
714 224 4 153 Positive
NO IMAGE NO IMAGE

29. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 50 100 150 200 250 300
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50 60
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

30. Most of Pfizer posts were around 'Others', and posts around 'Corporate Social Responsibility' received the
highest engagement.
Content Intel
0 10 20 30 40 50 60
0 100 200 300 400 500 600 700
Patient Stories
Brand News
Product/Offering
Photos
Others
Event
R&D
Contest
Question to fans
Corporate Social…
Facebook App
New Drug Discovery
Number of Posts
Engagement Score
Engagement Score Number of Posts

31. In Pfizer Posts about Pharma & Health, News posts
received the highest engagement.
In Pfizer Posts about General Happenings, the category
Current Affairs received the highest engagement.
Content Intel
About Pharma & Health About General Happenings
0 20 40 60 80
0 50 100 150 200
Healthcare
Advice/Awareness
Fact
Others
Event
Question to fans
News
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 50 100 150
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

32. Campaign Intel
Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8
0 20 40 60 80
#MentalWellnessMont
h
#NewYear 2016
#Clinicaltrials
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300
#MentalWellnessMont
h
#NewYear 2016
#Clinicaltrials
Number of Posts
Engagement Score
Engagement Score Number of Posts

33. Analysis of
Novo Nordisk
Facebook Page
Oct 01, 2015 - Dec 31, 2015

34. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
461,144 160,628 53.45% Worldwide
Mostly Older, Female and
Attached.
Novo Nordisk

35. Engagement Score Total Fan Posts
601 393
Total Posts Brand Response Rate
42 1.78%
Total Likes Avg. Reply Time
59,173 3 days, 3 hrs, 27 mins
Total Comments General Sentiment
415 Positive
Total Shares
3,720
BRAND POSTS FAN POSTS
Brand Overview

36. 0K
50K
100K
150K
200K
250K
300K
350K
400K
450K
500K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
461,144
New Fans
160,628

37. Engagement
0
250
500
750
1,000
1,250
Novo Nordisk had an average engagement score of 601 and a highest of 1000.

38. Community Analysis
Novo Nordisk fans are mostly Older, Female and
Attached.
Novo Nordisk fans are largely from Algeria followed by
Pakistan.
Fan Demographics Distribution of Fans
39%
61%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K 100K 120K
Algeria
Pakistan
Egypt
Indonesia
India
Peru
Brazil
Denmark
United States
Japan

39. 0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Novo Nordisk 14
diabetes 10
World Diabetes Day
2015
10
comments section 5
photo album 5

40. 19%
81%
Brand Participation Brand Non Participation
53%
7%
40%
Posititve Negative Neutral
Brand Posts - Engagement
Novo Nordisk responded to 8 conversations generated by
the 42 Posts they published.
Novo Nordisk receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

41. Most Engaging Brand Posts
10-DEC-15, THU 12:00PM
Today we announced a partnership
with IBM - our aim to improve the lives
of people with diabetes by ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 28,755 39 147 Positive
12-OCT-15, MON 11:39AM
We're proud to share the news that
our CEO Lars Rebien Sørensen has
today been announced as the No. ..
03-DEC-15, THU 3:27PM
See how we create value by having a
patient centred business approach in
the new issue of our TBL Qu ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
997 2,179 89 1,180 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
967 7,989 9 22 Neutral
NO IMAGE NO IMAGE NO IMAGE

42. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20
0 100 200 300 400 500 600 700
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

43. Top Keywords Used Frequency
Novo Nordisk 355
diabetes 87
5 years 79
Harvard Business
Review
78
stigma 50
User Posts
0
10
20
30
40
50
60
70
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

44. Novo Nordisk responded to 7 conversations generated by
the 393 Posts fans published.
Novo Nordisk appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
2%
98%
Brand Participation Brand Non Participation
55%
14%
31%
Posititve Negative Neutral

45. Campaign Intel
Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8 10 12 14 16 18 20
0 100 200 300 400 500 600 700
#MeetTheHERO 2015
World Diabetes Day
Changing Diabetes® in Children programme
Number of Posts
Engagement Score
Engagement Score Number of Posts

46. Analysis of
Novartis
Facebook Page
Oct 01, 2015 - Dec 31, 2015

47. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
120,703 13,767 12.87% Worldwide
Mostly Young, Male and
Attached.
Novartis

48. Engagement Score
672
Total Posts
73
Total Likes
52,650
Total Comments
670
Total Shares
3,466
BRAND POSTS
Brand Overview

49. 100K
105K
110K
115K
120K
125K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
120,703
New Fans
13,767

50. Engagement
0
250
500
750
1,000
1,250
Novartis had an average engagement score of 672 and a highest of 1000.

51. Community Analysis
Novartis fans are mostly Young, Male and Attached. Novartis fans are largely from Egypt followed by India.
Fan Demographics Distribution of Fans
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
0K 5K 10K 15K 20K
Egypt
India
Brazil
United States
Pakistan
Italy
Kenya
Portugal
Turkey
Norway

52. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
disease 16
medicine 11
Novartis Access 10
health 10
patients 10

53. 0%
100%
Brand Participation Brand Non Participation
55%
9%
36%
Posititve Negative Neutral
Brand Posts - Engagement
Novartis responded to 0 conversations generated by the
73 Posts they published.
Novartis receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

54. Most Engaging Brand Posts
18-DEC-15, FRI 12:19PM
Providing affordable access to
medicines starts with great
partnerships. That’s why we’re
grateful t ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 9,613 23 49 Positive
29-OCT-15, THU 1:23PM
“We want to empower the whole
community to reduce the burden of
hypertension, and improve the health
..
16-DEC-15, WED 12:11PM
On December 1, the Novartis
Foundation, FHI 360 and other global
health experts convened in London t
..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 6,332 20 85 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
997 6,196 8 28 Positive
NO IMAGE NO IMAGE NO IMAGE

55. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35 40
0 200 400 600 800 1,000
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

56. Most of Novartis posts were around 'Brand News', and posts around 'Event' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16 18
0 100 200 300 400 500 600 700 800 900 1000
Patient Stories
Brand News
Product/Offering
Photos
Others
Event
R&D
Contest
Question to fans
Corporate Social…
Facebook App
New Drug Discovery
Number of Posts
Engagement Score
Engagement Score Number of Posts

57. In Novartis Posts about Pharma & Health, News posts
received the highest engagement.
In Novartis Posts about General Happenings, the category
Festival/Greetings received the highest engagement.
Content Intel
About Pharma & Health About General Happenings
0 2 4 6
0 200 400 600 800 1000
Healthcare
Advice/Awareness
Fact
Others
Event
Question to fans
News
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 200 400 600 800
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts

58. Campaign Intel
Oct 01, 2015 - Dec 31, 2015
0 2 4 6 8 10 12 14
0 100 200 300 400 500 600 700
World Leprosy Day
#MelanomaJustGotPersonal
#BeautifulMedicine
Number of Posts
Engagement Score
Engagement Score Number of Posts

59. Analysis of
Genentech
Facebook Page
Oct 01, 2015 - Dec 31, 2015

60. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
12,109 2,216 22.40%
United
States
Genentech

61. Engagement Score
1,000
Total Posts
41
Total Likes
44,093
Total Comments
1,532
Total Shares
10,277
BRAND POSTS
Brand Overview

62. 0K
2K
4K
6K
8K
10K
12K
14K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
12,109
New Fans
2,216

63. Engagement
0
250
500
750
1,000
1,250
Genentech had an average engagement score of 1000 and a highest of 1000.

64. Community Analysis
Genentech fans are largely from United States followed by India.
Distribution of Fans
0K 1K 2K 3K 4K 5K 6K 7K 8K 9K 10K
United States
India
Italy
United Kingdom
Brazil
Mexico
Egypt
Canada
Pakistan

65. 0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
people 14
disease 7
multiple sclerosis 4
Metastatic Breast
Cancer
4
relapses 3

66. 12%
88%
Brand Participation Brand Non Participation
82%
8%
10%
Posititve Negative Neutral
Brand Posts - Engagement
Genentech responded to 5 conversations generated by
the 41 Posts they published.
Genentech receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

67. Most Engaging Brand Posts
10-DEC-15, THU 10:56AM
“Every individual needs our help, and I
want to have better medicines and
better predictors of benef ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 1,824 28 188 Positive
09-DEC-15, WED 3:01PM
“I knew going in the outcome was
uncertain, but looking back I’m glad I
participated,” Carla says ab ..
04-DEC-15, FRI 3:00PM
While today's treatments may be
effective at removing blood cancer
from the body, cancer cells can l ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 763 13 86 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 647 10 179 Positive
NO IMAGE NO IMAGE NO IMAGE

68. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 200 400 600 800 1,000 1,200
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

69. Analysis of
Boehringer Ingelheim
Facebook Page
Oct 01, 2015 - Dec 31, 2015

70. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
11,771 3,749 46.73%
United
States
Boehringer Ingelheim

71. Engagement Score Total Fan Posts
998 27
Total Posts General Sentiment
108 Neutral
Total Likes
36,078
Total Comments
1,325
Total Shares
6,820
BRAND POSTS FAN POSTS
Brand Overview

72. 0K
2K
4K
6K
8K
10K
12K
14K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
11,771
New Fans
3,749

73. Engagement
0
250
500
750
1,000
1,250
Boehringer Ingelheim had an average engagement score of 998 and a highest of 1000.

74. Community Analysis
Boehringer Ingelheim fans are largely from United States followed by Philippines.
Distribution of Fans
0K 2K 4K 6K 8K 10K 12K 14K
United States
Philippines
Egypt
Pakistan
Bangladesh
Afghanistan
Mexico
Germany
China

75. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
idiopathic pulmonary
fibrosis
17
patients 17
communities 12
BI Cares Foundation 11
diabetes tipo 2 10

76. 5%
95%
Brand Participation Brand Non Participation
49%
4%
47%
Posititve Negative Neutral
Brand Posts - Engagement
Boehringer Ingelheim responded to 5 conversations
generated by the 108 Posts they published.
Boehringer Ingelheim receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

77. Most Engaging Brand Posts
17-DEC-15, THU 1:00PM
Varios factores pueden atribuir a la
diabetes tipo 2, como el sobrepeso,
historial familiar, edad y ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 18,747 286 2,201 Positive
02-DEC-15, WED 1:00PM
Una vez al año debes hacerte la
prueba del colesterol, así como
también un examen dental y visual. V
..
19-NOV-15, THU 1:00PM
Brindando por tu salud. Sigue estos
Consejos Saludables y Cuida Tu Don
de La Salud: https://www.cuid ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 2,557 78 876 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 1,944 62 656 Neutral
NO IMAGE NO IMAGE NO IMAGE

78. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 200 400 600 800 1,000 1,200
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

79. Top Keywords Used Frequency
Boehringer Ingelheim 14
rebate 3
upcoming months 2
mastitis 2
Boehringer
IngelheimGruno
2
User Posts
0
1
1
2
2
3
3
4
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

80. Boehringer Ingelheim responded to 0 conversations
generated by the 27 Posts fans published.
Boehringer Ingelheim appears to participate more when
Fan conversations have greater positive vibes than
negative.
User Posts - Engagement
Brand Responses Sentiment
0%
100%
Brand Participation Brand Non Participation
33%
8%
59%
Posititve Negative Neutral

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