Unmetric took a deep dive in to the social media habits of top restaurants in the UK to understand how they engaged with their communities and what drove the best engagement. See the social media strategy of restaurants like Wagamama, Brewers Fayre, Nandos and others in this special report.

1. Apr 01, 2015 - Jun 30, 2015
Restaurant
brands in the UK
on Facebook in
Q2-2015
Apr 01, 2015 - Jun 30, 2015

2. Top Restaurants in the UK on Facebook Q2-2015
In this report we looked at the top 10
restaurants in the UK on Facebook.
Read on to find out how their social media
performance stacked up against the
competition.

3. Key Findings
• Among the top 10 Restaurants, Brewers Fayre was engaging best
with their Fans.
• 4,001 new Posts were written across these 10 ‘brand walls’. That’s an
average of 4.4 Posts per day - per wall!
• Nando’s was responsible for just 5% of the all the content posted by
these top 10 brands but commanded 47% of all the Shares!
• Contests were the primary generator of engagement with both Bella
Italia and Brewers Fayre employing this strategy.

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5. Fans
Nando's(GB) had the largest fan base of 1,064,065 while Brewers Fayre showed the highest fan
growth of 26.06%.
Comparison of Restaurants in the UK
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
0K 200K 400K 600K 800K 1,000K 1,200K
Growth%
Number of Fans
Beefeater Grill Table table Prezzo Nando's(GB) Pizza express
Toby carvery Brewers Fayre Zizzi Bella italia Wagamama

6. Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pizza express Brewers Fayre Wagamama Bella italia Table table Zizzi Toby carvery Beefeater Grill Nando's(GB) Prezzo
United States Countries < 2% Other Countries United Kingdom United States
Countries < 2% Other Countries United Kingdom United States Countries < 2%
Comparison of Restaurants in the UK

7. Conversations
Brewers Fayre had the highest PTAT of 5.01% as a percentage of its average number of Fans
during this time period.
Comparison of Restaurants in the UK
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 200K 400K 600K 800K 1,000K 1,200K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Beefeater Grill Table table Prezzo Nando's(GB) Pizza express
Toby carvery Brewers Fayre Zizzi Bella italia Wagamama

8. Engagement - Posts
Zizzi published the greatest number of posts (164). Brewers Fayre had the highest average
engagement, with a score of 935.
Comparison of Restaurants in the UK
0 20 40 60 80 100 120 140 160 180
0 100 200 300 400 500 600 700 800 900 1000
Beefeater Grill
Table table
Prezzo
Nando's(GB)
Pizza express
Toby carvery
Brewers Fayre
Zizzi
Bella italia
Wagamama
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 10000 20000 30000 40000 50000 60000
Beefeater Grill
Table table
Prezzo
Nando's(GB)
Pizza express
Toby carvery
Brewers Fayre
Zizzi
Bella italia
Wagamama
Likes Comments Shares
Nando's(GB) received the most number of Likes (54,911), Brewers Fayre got the most number of
Comments (32,704) and Nando's(GB) had the most number of Shares (12,683).
Comparison of Restaurants in the UK

10. Most Engaging Brand Posts
Comparison of Restaurants in the UK
Bella italia
Sun, Jun 28 at 5:00 AM EDT
★Win a meal for 6 at Bella!★ We wanted to say a big
thank you to our first 100,000 Facebook fans so ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 953 1,155 244 Positive
Nando's(GB)
Thu, May 28 at 11:56 AM EDT
Rapid Nando’s Order – Remember So You Don’t
Forget. #RememberYourNandos
Brewers Fayre
Sat, May 23 at 3:00 AM EDT
I'm giving away a £50 Love2Shop voucher to one
lucky winner! Simply tell me what your favourite ani ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 41,541 12,622 11,834 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 1,116 1,494 207 Positive

11. Most Engaging Brand Posts
Comparison of Restaurants in the UK
Bella italia
Thu, May 7 at 12:45 PM EDT
✩ Win ✩ a dinner party for you and your friends!
Tell us which of our fab new Evening Menu dishes ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 2,417 2,242 345 Positive
Zizzi
Wed, May 6 at 12:00 PM EDT
Hi Princess Charlotte, welcome to the world!
#PrincessCharlotte #RoyalBaby
Brewers Fayre
Wed, Apr 29 at 8:42 AM EDT
It's the final, you've chosen these two desserts as
your favourites. But which will you vote as "The ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 2,670 73 150 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 380 1,095 51 Positive

12. Fan Posts
0 100 200 300 400 500 600
Beefeater Grill
Table table
Prezzo
Nando's(GB)
Pizza express
Toby carvery
Zizzi
Brewers Fayre
Wagamama
Bella italia
Number of Fan Posts
Nando's(GB)'s Facebook Page saw the highest number of Fan posts (555).
Comparison of Restaurants in the UK

13. Sentiment Analysis
Pizza express received the highest percentage of Positive Sentiment (38.00%).
Comparison of Restaurants in the UK
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Nando's(GB)
Zizzi
Wagamama
Beefeater Grill
Table table
Prezzo
Pizza express
Toby carvery
Brewers Fayre
Bella italia
Negative Neutral Positive

14. Brand Responses
Brewers Fayre responded to the highest percentage of Fan posts (78.92%).
Comparison of Restaurants in the UK
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
0 200 400 600 800 1000 1200 1400 1600 1800 2000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Nando's(GB) Zizzi Wagamama Beefeater Grill Table table
Prezzo Pizza express Toby carvery Brewers Fayre Bella italia

15. Share Of Voice – Volume of Posts
Zizzi published the most with 164 posts, among the brands in "Group 2" Group.
Comparison of Restaurants in the UK
16%
4%
5%
11%
9%
10%
6%
14%
8%
17%
Toby carvery Wagamama Nando's(GB) Brewers Fayre Bella italia
Beefeater Grill Prezzo Table table Pizza express Zizzi

16. Share Of Voice – Likes
Nando's(GB) received the largest volume of Likes (54,911), among the brands in "Group 2" Group.
Comparison of Restaurants in the UK
7%
8%
26%
10%9%
18%
3%
7%
8%
4%
Toby carvery Wagamama Nando's(GB) Brewers Fayre Bella italia Beefeater Grill Prezzo Table table Pizza express Zizzi

17. Share Of Voice – Comments
Brewers Fayre received the largest volume of Comments (32,704), among the brands in "Group 2"
Group.
Comparison of Restaurants in the UK
13% 1%
15%
31%
14%
12%
1% 9%
3%
1%
Toby carvery Wagamama Nando's(GB) Brewers Fayre Bella italia Beefeater Grill Prezzo Table table Pizza express Zizzi

18. Share Of Voice – Shares
Nando's(GB) received the largest volume of Shares (12,683), among the brands in "Group 2"
Group.
Comparison of Restaurants in the UK
8%
2%
47%
11%
9%
9%
1%
4%
7%
2%
Toby carvery Wagamama Nando's(GB) Brewers Fayre Bella italia
Beefeater Grill Prezzo Table table Pizza express Zizzi

19. Generate Your Own Social Media Report
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20. Analysis of Nando's
Facebook Page
Apr 01, 2015 - Jun 30, 2015

21. Brand Overview
Nando's
Fans 1,064,065
New Fans 22,077
Fan Growth 2.07%
Country United Kingdom
Demographics Mostly Young, Female and Single
Nando's has 22,077 new Likes and an audience base of 1,064,065 fans who are mostly Young,
Female and Single
Nando's

22. Brand Overview
Posts
Brand User
Engagement Score 559 Total Fan Posts 555
Total Posts 48 Brand Response Rate 32.61%
Total Likes 54,911 Average Reply Time 1 day, 1 hr, 28 mins
Total Comments 15,452 General Sentiment Neutral
Total Shares 12,683
Nando's had 48 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Nando's

23. Fan Growth
880,000
900,000
920,000
940,000
960,000
980,000
1,000,000
1,020,000
1,040,000
1,060,000
1,080,000
Nando's had a growth rate of 2.11% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,064,065
New Fans 22,001
Nando's

24. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Nando's had an engagement of 559 and the highest engagement was 1000.
Nando's

25. Community Analysis
Nando's fans are mostly Young, Female and Single Nando's fans are largely from United Kingdom followed
by United States.
Fan Demographics Distribution of Fans
Nando's
40%
60%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
United Kingdom
United States
Pakistan
Mexico
Australia
Spain
Malaysia
India
Ireland

26. 0
1
2
3
4 Nando's posted a total of 48 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
delicious PERi-PERi
chicken
6
RestaurantNews 5
weekend 5
PARKLIFE FESTIVAL 5
RememberYourNa
ndos
5
Nando's

27. 21%
79%
Brand Participation Brand Non Participation
72%
10%
18%
Posititve Negative Neutral
Brand Posts - Engagement
Nando's responded to 10 conversations generated by
the 48 Posts they published.
Nando's receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Nando's

28. Most Engaging Brand Posts
Nando's
Thu, May 28 at 11:56 AM EDT
Rapid Nando’s Order – Remember So You Don’t
Forget. #RememberYourNandos
Engagement
Score
Likes Comments Shares Sentiment
1,000 41,541 12,622 11,834 Positive
Wed, Apr 1 at 9:18 AM EDT
Sweet Potato Wedges have landed! >>
http://bit.ly/NandosSweetPotatoWedges
Fri, Jun 19 at 12:30 PM EDT
Nando's FriYAY
Engagement
Score
Likes Comments Shares Sentiment
910 4,595 1,628 296 Positive
Engagement
Score
Likes Comments Shares Sentiment
375 1,653 176 59 Positive

29. 0 5 10 15 20 25 30
0 200 400 600 800 1,000 1,200
Links
Photos
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Nando's posts were Photos, and posts with
Videos received the highest engagement.
Most of Nando's posts were published on Wednesday
and posts on Thursday received the highest
engagement.
Brand Post Types Days of the Week
Nando's

30. 0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 555 Posts between
Apr 01, 2015 and Jun 30, 2015 on Nando's's
wall.
User Posts
Top keywords used in
the Posts
Frequency
PERi-PERi 186
Nandos Defence League 52
chicken 48
food 47
restaurant 43
Nando's

31. 33%
67%
Brand Participation Brand Non Participation
28%
10%
62%
Posititve Negative Neutral
User Posts - Engagement
Nando's responded to 181 conversations generated by
the 555 Posts fans published.
Nando's appears to participate more when Fan
conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts
Nando's

32. Analysis of Pizza express
Facebook Page
Apr 01, 2015 - Jun 30, 2015

33. Brand Overview
Pizza express
Fans 244,313
New Fans 12,646
Fan Growth 5.18%
Country United Kingdom
Demographics Not Available
Pizza express has 12,646 new Likes and an audience base of 244,313 fans.
Pizza express

34. Brand Overview
Posts
Brand User
Engagement Score 303 Total Fan Posts 314
Total Posts 74 Brand Response Rate 66.56%
Total Likes 17,463 Average Reply Time 4 hrs, 1 min
Total Comments 3,502 General Sentiment Neutral
Total Shares 1,909
Pizza express had 74 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Pizza express

35. Fan Growth
220,000
225,000
230,000
235,000
240,000
245,000
250,000
Pizza express had a growth rate of 6.31% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 244,313
New Fans 14,493
Pizza express

36. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Pizza express had an engagement of 303 and the highest engagement was 977.
Pizza express

37. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Pizza express fans are largely from United Kingdom
followed by United States.
Fan Demographics Distribution of Fans
Pizza express
100
%
UnKnown
0% 50% 100% 150%
UnKnown
0% 50% 100% 150%
UnKnown
0K 50K 100K 150K 200K 250K
United Kingdom
United States
India
Hong Kong
Pakistan
Italy
Australia
Jersey
United Arab Emirates

38. 0
1
2
3
4 Pizza express posted a total of 74 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
chance 21
New Favourite 18
menu 15
po.st/PEcynf 13
po.st/PEcynf CYNF 12
Pizza express

39. 15%
85%
Brand Participation Brand Non Participation
80%
5%
15%
Posititve Negative Neutral
Brand Posts - Engagement
Pizza express responded to 11 conversations
generated by the 74 Posts they published.
Pizza express receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Pizza express

40. Most Engaging Brand Posts
Pizza express
Mon, Jun 8 at 2:00 PM EDT
What happened when Adam Richman of Man vs Food
and Man v. Food Nation met our fiery pizza, the
Ameri ..
Engagement
Score
Likes Comments Shares Sentiment
999 4,561 615 758 Positive
Thu, Jun 4 at 4:34 AM EDT
This weather calls for...
Wed, Jun 24 at 8:35 AM EDT
Never heard of an Eton Mess Cheesecake ? Take a
look at the video and let us know what you think... ..
Engagement
Score
Likes Comments Shares Sentiment
918 1,753 230 217 Positive
Engagement
Score
Likes Comments Shares Sentiment
779 754 322 72 Positive

41. 0 10 20 30 40 50
0 100 200 300 400 500 600
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Pizza express posts were Photos, and posts
with Videos received the highest engagement.
Most of Pizza express posts were published on Monday
and posts on Monday received the highest
engagement.
Brand Post Types Days of the Week
Pizza express

42. 0
5
10
15
20
25
30
Positive Neutral Negative Users posted a total of 314 Posts between
Apr 01, 2015 and Jun 30, 2015 on Pizza
express's wall.
User Posts
Top keywords used in
the Posts
Frequency
Pizza Express 131
pizza 50
restaurant 44
one 43
table 31
Pizza express

43. 67%
33%
Brand Participation Brand Non Participation
38%
13%
49%
Posititve Negative Neutral
User Posts - Engagement
Pizza express responded to 209 conversations
generated by the 314 Posts fans published.
Pizza express appears to participate more when Fan
conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts
Pizza express

44. Analysis of Wagamama
Facebook Page
Apr 01, 2015 - Jun 30, 2015

45. Brand Overview
Wagamama
Fans 203,349
New Fans 11,426
Fan Growth 5.62%
Country United Kingdom
Demographics Not Available
Wagamama has 11,426 new Likes and an audience base of 203,349 fans.
Wagamama

46. Brand Overview
Posts
Brand User
Engagement Score 381 Total Fan Posts 157
Total Posts 35 Brand Response Rate 46.50%
Total Likes 17,025 Average Reply Time 10 hrs, 46 mins
Total Comments 1,178 General Sentiment Neutral
Total Shares 628
Wagamama had 35 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Wagamama

47. Fan Growth
184,000
186,000
188,000
190,000
192,000
194,000
196,000
198,000
200,000
202,000
204,000
206,000
Wagamama had a growth rate of 6.15% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 203,349
New Fans 11,781
Wagamama

48. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Wagamama had an engagement of 381 and the highest engagement was 862.
Wagamama

49. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Wagamama fans are largely from United Kingdom
followed by United States.
Fan Demographics Distribution of Fans
Wagamama
100
%
UnKnown
0% 50% 100% 150%
UnKnown
0% 50% 100% 150%
UnKnown
0K 50K 100K 150K 200K
United Kingdom
United States
Ireland
Australia
Italy
Germany
Belgium
Greece
India

50. 0
1
2
3 Wagamama posted a total of 35 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
wagamama 6
happygoramen 5
chefs 2
makeityourown 2
happygoramen
faces
2
Wagamama

51. 23%
77%
Brand Participation Brand Non Participation
85%
6%
9%
Posititve Negative Neutral
Brand Posts - Engagement
Wagamama responded to 8 conversations generated
by the 35 Posts they published.
Wagamama receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Wagamama

52. Most Engaging Brand Posts
Wagamama
Mon, May 4 at 6:00 AM EDT
may the sauce be with you… #StarWarsday
Engagement
Score
Likes Comments Shares Sentiment
862 1,413 132 141 Positive
Wed, Apr 8 at 5:31 AM EDT
big bowls of noodle soup topped with the freshest
ingredients. often sipped, sometimes stirred but a ..
Thu, May 7 at 12:12 PM EDT
always remember to have a little slurp. go on, it’s
lucky #happygoramen
Engagement
Score
Likes Comments Shares Sentiment
828 2,048 94 48 Positive
Engagement
Score
Likes Comments Shares Sentiment
767 1,943 71 26 Positive

53. 0 5 10 15 20 25 30 35
0 100 200 300 400 500
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Wagamama posts were Photos, and posts with
Photos received the highest engagement.
Most of Wagamama posts were published on
Wednesday and posts on Thursday received the
highest engagement.
Brand Post Types Days of the Week
Wagamama

54. 0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 157 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Wagamama's wall.
User Posts
• Wagamama
Top keywords used in
the Posts
Frequency
Wagamamas XD
Darren Thompson
Rebecca
34
Darren Thompson
Rebecca Dunn
34
free Wagamama
http://www.wagamama.c
om/events
30
case anyone fancies 30
Wagamama 30

55. 46%
54%
Brand Participation Brand Non Participation
21%
7%
72%
Posititve Negative Neutral
User Posts - Engagement
Wagamama responded to 73 conversations generated
by the 157 Posts fans published.
Wagamama appears to participate more when Fan
conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts
Wagamama

56. Analysis of Brewers Fayre
Facebook Page
Apr 01, 2015 - Jun 30, 2015

57. Brand Overview
Brewers Fayre
Fans 78,610
New Fans 16,252
Fan Growth 20.67%
Country United Kingdom
Demographics Not Available
Brewers Fayre has 16,252 new Likes and an audience base of 78,610 fans.
Brewers Fayre

58. Brand Overview
Posts
Brand User
Engagement Score 935 Total Fan Posts 351
Total Posts 108 Brand Response Rate 78.92%
Total Likes 21,848 Average Reply Time 4 hrs, 13 mins
Total Comments 32,704 General Sentiment Neutral
Total Shares 2,982
Brewers Fayre had 108 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Brewers Fayre

59. Fan Growth
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Brewers Fayre had a growth rate of 26.93% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 78,610
New Fans 16,676
Brewers Fayre

60. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Brewers Fayre had an engagement of 935 and the highest engagement was 1000.
Brewers Fayre

61. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Brewers Fayre fans are largely from United Kingdom
followed by Ireland.
Fan Demographics Distribution of Fans
Brewers Fayre
100
%
UnKnown
0% 50% 100% 150%
UnKnown
0% 50% 100% 150%
UnKnown
0K 20K 40K 60K 80K 100K
United Kingdom
Ireland
United States
Australia
Spain
India
Germany
Italy
Brazil
Argentina

62. 0
1
2
3
4 Brewers Fayre posted a total of 108 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
chance 23
Rules 18
week 16
30 voucher 14
Answer 10
Brewers Fayre

63. 23%
77%
Brand Participation Brand Non Participation
80%
4%
16%
Posititve Negative Neutral
Brand Posts - Engagement
Brewers Fayre responded to 25 conversations
generated by the 108 Posts they published.
Brewers Fayre receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Brewers Fayre

64. Most Engaging Brand Posts
Brewers Fayre
Sat, May 23 at 3:00 AM EDT
I'm giving away a £50 Love2Shop voucher to one
lucky winner! Simply tell me what your favourite ani ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 1,116 1,494 207 Positive
Wed, Apr 29 at 8:42 AM EDT
It's the final, you've chosen these two desserts as
your favourites. But which will you vote as "The ..
Thu, Apr 23 at 10:28 AM EDT
Get your hands on a meal for four and four pints of
Carling. Tell us in the comments box below who y ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 380 1,095 51 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 573 858 106 Positive

65. 0 20 40 60 80 100 120
0 200 400 600 800 1,000 1,200
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Brewers Fayre posts were Photos, and posts
with Videos received the highest engagement.
Most of Brewers Fayre posts were published on
Monday and posts on Friday received the highest
engagement.
Brand Post Types Days of the Week
Brewers Fayre

66. 0
2
4
6
8
10
12
Positive Neutral Negative Users posted a total of 351 Posts between
Apr 01, 2015 and Jun 30, 2015 on Brewers
Fayre's wall.
User Posts
Top keywords used in
the Posts
Frequency
meal 82
food 70
Brewers Fayre 60
time 59
staff 58
Brewers Fayre

67. 79%
21%
Brand Participation Brand Non Participation
27%
32%
41%
Posititve Negative Neutral
User Posts - Engagement
Brewers Fayre responded to 277 conversations
generated by the 351 Posts fans published.
Brewers Fayre appears to participate more when Fan
conversations have greater negative vibes than usual.
Brand Responses Sentiment of User Posts
Brewers Fayre

68. Analysis of Prezzo Facebook
Page
Apr 01, 2015 - Jun 30, 2015

69. Brand Overview
Prezzo
Fans 151,264
New Fans 1,295
Fan Growth .86%
Country United Kingdom
Demographics Not Available
Prezzo has 1,295 new Likes and an audience base of 151,264 fans.
Prezzo

70. Brand Overview
Posts
Brand User
Engagement Score 150 Total Fan Posts 209
Total Posts 54 Brand Response Rate 38.76%
Total Likes 5,562 Average Reply Time 22 hrs, 54 mins
Total Comments 705 General Sentiment Neutral
Total Shares 305
Prezzo had 54 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Prezzo

71. Fan Growth
149,000
149,500
150,000
150,500
151,000
151,500
Prezzo had a growth rate of 0.87% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 151,264
New Fans 1,308
Prezzo

72. Engagement
0
100
200
300
400
500
600
700
800
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Prezzo had an engagement of 150 and the highest engagement was 710.
Prezzo

73. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Prezzo fans are largely from United Kingdom followed
by Kenya.
Fan Demographics Distribution of Fans
Prezzo
100
%
UnKnown
0% 50% 100% 150%
UnKnown
0% 50% 100% 150%
UnKnown
0K 50K 100K 150K
United Kingdom
Kenya
United States
Australia
Poland
Tanzania
Portugal
Italy
Hungary

74. 0
1
2
3 Prezzo posted a total of 54 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Prezzo 12
Terms 8
latest voucher 8
new dishes 7
Download 7
Prezzo

75. 7%
93%
Brand Participation Brand Non Participation
62%
2%
36%
Posititve Negative Neutral
Brand Posts - Engagement
Prezzo responded to 4 conversations generated by the
54 Posts they published.
Prezzo receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
Prezzo

76. Most Engaging Brand Posts
Prezzo
Tue, May 19 at 7:00 AM EDT
Get 25% Off Food with our latest voucher.
Try the salted caramel arctic slice, fruity raspberry ..
Engagement
Score
Likes Comments Shares Sentiment
710 965 53 49 Positive
Wed, May 13 at 7:00 AM EDT
Win a Pizza Party.
Its Pizza Party Day on Friday. For a chance for you
and four friends to win a ..
Mon, Apr 27 at 7:00 AM EDT
We’ve teamed up with Abbey Box Office to giveaway 3
pairs of tickets to see Jersey Boys and a 3 cour ..
Engagement
Score
Likes Comments Shares Sentiment
700 204 233 30 Positive
Engagement
Score
Likes Comments Shares Sentiment
379 56 97 12 Positive

77. 0 10 20 30 40
0 50 100 150 200 250
Plain Text
Photos
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Prezzo posts were Photos, and posts with
Photos received the highest engagement.
Most of Prezzo posts were published on Monday and
posts on Tuesday received the highest engagement.
Brand Post Types Days of the Week
Prezzo

78. 0
2
4
6
8
10
12
Positive Neutral Negative Users posted a total of 209 Posts between
Apr 01, 2015 and Jun 30, 2015 on Prezzo's
wall.
User Posts
Prezzo
Top keywords used in
the Posts
Frequency
Prezzo 61
restaurant 32
food 29
staff 28
service 28

79. 39%
61%
Brand Participation Brand Non Participation
30%
20%
50%
Posititve Negative Neutral
User Posts - Engagement
Prezzo responded to 81 conversations generated by
the 209 Posts fans published.
Prezzo appears to participate more when Fan
conversations have greater positive vibes than usual.
Brand Responses Sentiment of User Posts
Prezzo

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