Keynote for Razorfish Client Summit 2014.

1. Jen | Gym Instructor
Just filed taxes
David N. | Swiss
Just moved to Utah.
AT&T
iPhone 5s
Fred Leger Age 30
LIFESTYLE digital
@AdobeMktgCloud Albert
Sue Child
T-Mobile 4
Nokia Lumia 520
Chris Manchester
3,343, 4,453
Age 40
Elisa Sanchez
Felix | Married
Bought a new car
VERIZON LTE 4G
Samsung Galaxy S4

2. the new marketer NERD:
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3. GENERALIST it takes a
to make something SPECIAL
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4. love whatDISRUPTS
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5. Phone
Car
Electricity
Stove
Dishwasher VCR
PC
Cell
Phone
HDTV
Internet
Smartphone
Tablet
90%
75%
50%
25%
10%
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020
Source: Asymco

7. MOBILE millennials =

10. Source: visual.ly

11. TOUCH

12. REIMAGINATION
clashing of the type bars

13. CREATIVITY burst of

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