AWS Summit Sydney - presentation by Samuel Yeats, CEO Ultra Serve Discussing the risks, opportunities for online retailers as well as considering the potential for new cost models.

1. Retail in the cloud
Risk, Opportunity & Vision
Samuel Yeats
CEO, UltraServe
@samuelyeats

5. the next 6.5%
massive opportunity for everyone!

6. Cost of site outage or breach
Competitor Infiltration Brand Damage Management Distraction
Damage with Investors Employee Productivity Lost PPC

7. Cost of missed opportunities

8. Checklist for
e-commerce projects

9. 1
Communicate.
Marketers need to
communicate to IT.

10. 1

11. 2
Be ready.
Document roles &
responsibilities.
Drill scenarios.

12. Be resilient.
Build to tolerate failure
3

13. 3

14. 4
Automate.
Load and pen test every
code release.

15. 5
Scale.
Know your limits, ready
yourself to scale.

16. 6
Fail gracefully.
Turn failure into success

17. 6

18. 6

19. 6

20. 6

21. 7
Eliminate.
Any payment data.

22. 8
Minimise.
Personal Information
storage

23. 9
Log.
Log, monitor and analyse
activity. Learn from it.

24. 10
Cost optimisation.
Understand your cloud
costs and align to
outcomes.

25. Collective efficiencies.
Partner to leverage scale and experience

26. Extension to your team

27. Your focus:
● Customer experience
● Great product
● Innovating
Our focus:
● Provide 24x7 monitoring
● Keeping site up secure & fast
● Applying collective
efficiencies & learnings

28. Outcome based pricing.
A fresh model for cloud consumption

29. = 100 orders

30. != 200 Orders

31. Fee model
1. Choose a success metric
2. Agree on a platform architecture
3. Adjustable premium for code performance
We’re accountable for
● Keeping site up, secure and fast
● Business continuity
● Ongoing efficiencies

32. Thank-you
AWS
ARCHITECTURE
REVIEW
LOAD TEST
OUTCOMES BASED
MAGENTO & HYBRIS
Come chat to us about:
ultraserve.com.au
@samuelyeats