Crowdfunding is a new social ritual that enables the public to support projects in the Maker space. Built on a foundation of social media, this innovative ritual rapidly becomes a game-changer for the Creative Class.

1. Launch, Fund and Fly!
World Maker Faire New York 2012
Brian Meece
CEO & Co-Founder, RocketHub Inc.
Brian@rockethub.com
RocketHub.com

2. What is RocketHub?
Top Global Crowdfunding Platform
Launched: February 2010
RocketHub is on a mission to
Total Projects: 10,000+ educate and support
entrepreneurs, scientists,
Total Funding: Millions artists, academics, and
organizations.
Homebase: Harlem, NYC
© 2012 RocketHub. All Rights Reserved.

3. Traditional funding is tougher to get.
Arts Sciences
$167MM
$7.0B
$6.8B
$146MM
2010 2012 2010 2011
National Endowment for the Arts National Science Foundation
Annual Budget Annual Budget
All of the traditional sources of cash for science – government agencies and private
foundations – are getting harder and harder to access. So what is a scientist to do?
– Scientific American, Fall 2011
© 2012 RocketHub. All Rights Reserved.

4. What is crowdfunding?
… an event that harnesses a network
of supporters for funds, awareness,
and feedback.
© 2012 RocketHub. All Rights Reserved.

5. New spin on old idea.
da Vinci (patronage)
+
Social Media (mass)
=
Crowdfunding
(mass-patronage)
© 2012 RocketHub. All Rights Reserved.

6. How does it work?
The Three Pillars
© 2012 RocketHub. All Rights Reserved.

7. I. The Project
Be great
Make a statement
Tell us why
© 2012 RocketHub. All Rights Reserved.

8. Case Study:
Tweets in Space
Crowdfunded $10,000 to spam alien lifeforms.
© 2012 RocketHub. All Rights Reserved.

9. The public loved it!

10. II. The Network
Entrepreneur, Artist,
Source
Scientist, Maker, etc.
First Degree
Friends, Family,
Colleagues
Broader
Second
Degree
Communities
© 2012 RocketHub. All Rights Reserved.

11. Case Study:
WaveSpring Shoes
Duct tape (lot’s of it)
Andy Krafsur Crowdfunded $25,000+ to bring
his new shoe design to reality

12. A Maker that people believed in

13. III. The Rewards
Sell the value
Levels of impact
Fun perks
© 2012 RocketHub. All Rights Reserved.

14. Case Study:
Afia - Fashion Design
Meghan Sebhold Crowdfunded her fashion venture

15. Who it works for.
User: Individuals and organizations with an
established core of supporters and with a clear
project goal.
Fundraising sweet-spot: $3,500 - $35,000
Timeframe: 15 – 90 Days
Support: RocketHub offers infrastructure, credibility, and support
through a dedicated platform and expert team.
© 2012 RocketHub. All Rights Reserved.

16. JOBS Act = Game Changer
Crowdfunding for Equity
Democratization of
Venture Capital
RocketHub-SEC
Whitepaper
© 2012 RocketHub. All Rights Reserved.

17. Be our friend.
@RocketHub
Facebook.com/RocketHub
Brian@RocketHub.com
© 2012 RocketHub. All Rights Reserved.