Lisa Jones ran an interactive session on using social media to find and attract recruiters to work for you .. you may even learn how to never pay a rec2rec fee again!

1. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Recruiting Recruiters
(DIY)
@LisaMariJones
Barclay Jones

2. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Any Rec2Recs
in the room?

3. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Do you do your
own recruitment?
If you use a rec2rec
– why? £?

4. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Attract, Search, Question
Make your business (and you)
approachable
Check them out – and ask the right questions!
Actively search

5. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Are you actually “approachable” online?
“Our business thrives because we have the
best recruiters working for us, so please get
in touch if you’d like to discuss how you
work for us”
What message is the above saying to your
candidates, clients and ideal talent?

6. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Takeaways for Approachability
• You and the other managers’ LinkedIn profiles
• Your LinkedIn company page services and regular
updates (and banners) – remember your followers!
• Clearly Facebook!
• Regular tweets / pins
• Email signatures
• Website (is your Meet the Team page “you”?)

7. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Search
Jobs advertised – who
and how? (Decent
quality?)
Recruiter license
anyone?
“Top” staff
How influential are they?
Your company followers
The followers of your competitors

8. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Ask the right questions
• Aren’t they “digital recruiters” now?
• You don’t ask them if they recruit, so don’t ask them if
they use social media
• Competency-based questions (like for your externals)
• If they’re “rogue” now, they’ll be “rogue” with you
• “Tease” out answers about privacy
• Check if you’re hiring a hairdresser!

9. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Due Diligence
• How do they “look” online?
• What is their Twitter following like?
• How have they sourced jobs using social media?
• How do they source talent using social media?
• How do they advertise their roles?
• Have they ever won a client through social media
activity?
• What stats (proof) have they got to demonstrate?

10. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Case study
• 45 head recruitment agency
• £75k last year on rec2rec
• None of the recruits are there now
• The recruits who approached direct:
o Researched the brand
o “Bought in to” the brand
o Are still with the recruiter
o Are doing “great”

11. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Internal Recruitment
I dare you to have innovative tech to attract the best talent
Question
Search
Attract

12. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Recruit your own talent?
• Build a
platform to
be found
Recruit
• Actively
source
the
• Ask the
right
questions
Recruiter

13. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Lisa Jones www.barclayjones.com
www.barclayjones.com/blog @LisaMariJones

14. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet
Any questions?
@LisaMariJones 0333 9000 987hello@barclayjones.com