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Oliver Ewbank: Page One Domination

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By Oliver Ewbank (@Koozai_Ollie) PAGE ONE DOMINATION #EDGELONDON – MAY 2014
STAT
Research Website Research BrandResearchBuy WHY IS THIS IMPORTANT?
25%OF BRAND RELATED SEARCHES DON’T END UP ON YOUR SITE ClickZ
DID YOU KNOW? 90%OF CUSTOMERS SAY THAT BUYING DECISIONS ARE INFLUENCED BY ONLINE REVIEWS (MARKETING LAND)
THE SERPS
PAGE 1 DOMINATION
ON-PAGE OPTIMISATION
META DATA
TECHNICAL SEO
DON’T DUPLICATE
THE SOLUTIONS
SITELINK OPTIMISATION
WHAT ARE RICH SNIPPETS? “Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
POSSIBLE MARKUPS
HOW TO USE YOUR BLOG
https://plus.google.com/authorship
PROFILE OPTIMISATION
LET’S GET SOCIAL
LinkedIn Quora Facebook Twitter YouTubeGoogle+SlidesharePinterest Expertfile FourSquare About.Me Scoop.it STRONG PROFILES
TOP RANKING SITES 1 - Domains 2 - Wikipedia 3 - News 4 - Financials 5 - Customers 6 – Social Profiles 7 - Niche Sites 8 - Vouchers 9 - Industry 10 - Videos
PR Team: Citation in headline? GOOGLE NEWS Blog Content: Breaking news? Quality: Journalistic standards? Advice columns: Wont be featured
GOOGLE+ OPTIMISATION
LINK ANALYSIS
A good link is one that adds value to the user Will the link deliver traffic, conversions, brand awareness, shares, or engagement? If the link is there for no other reason than SEO, then it’s unnatural GENERAL GUIDELINES
LINK ANALYSIS TOOLS
NofollowRemove LINK OPTIONS Disavow Noindex
BRAND MONITORING
WHAT IS BRAND MONITORING?
PHRASES TO MONITOR
SITES TO MONITOR Your Site Social Media Industry Related Blogs Personal Blogs Forums Reviews Articles Photos Competitors Videos
PAID TOOLS
FREE TOOLS
Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics reporting Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics reporting
NEGATIVE BRAND SEARCHES
BRAND TERM TRAFFIC ALERTS
MORE TIPS FREE Whitepaper at Koozai.com
BUILD RELEVANCE Your Website Extra Domain Wikipedia Press Release Social Profiles Google+ YouTube Facebook Twitter Google+ YouTube Visuals Your Blog Infographic Your Blog News News News
CONTENT MARKETING
Award Promotion Blog Content Blogger Reviews Competition Promotion Glossary of Terms FAQsE-BooksQuestionnaires Whitepapers Press Releases Infographics Videos CONTENT MARKETING
INFOGRAPHICS
Brainstorm Shortlist Targeted Sites Create Content OutreachPublishPromote CONTENT STRATEGY
CONTENT PROMOTION
Referral Traffic Social Signals Citations THE RESULTS Conversions Engagement
IN SUMMARY
THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
@Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262
IMAGES & CREDITS http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain- winning-the-men-10000m-final-during-the-20th-e http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store- hugo-boss-based-in-metzingen-in-germany-it-has http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com- homepage-with-a-cursor-on-the-search-button http://www.bigstockphoto.com/image-49897850/stock-vector-responsive-design http://www.bigstockphoto.com/image-36797585/stock-photo-awesome-evaluation-form http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in- rainforest-costa-rica-curious-cute-night http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen
RESOURCES http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/ http://www.seowizz.net http://www.clickz.com/clickz/news/1702845/study-brand-searches-stray-companys-site http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a- customer-service-issue-than-the-resolution-38756 http://www.thinkwithgoogle.com/articles/constant-consideration-new-vehicle-study.html http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html http://searchenginewatch.com/article/2120682/Image-Optimization-How-to-Rank-on-Image- Search http://searchengineland.com/faq-all-about-the-banner-ad-test-in-googles-search-results- 175045 http://www.koozai.com/blog/branding/reputation-management/content-marketing-tactics- enhance-page-one-domination/ http://games.usvsth3m.com/north-o-meter/ http://www.gjwtitmuss.co.uk/blog/resources/owning-your-first-pet-dog/ http://namechk.com/ https://brandyourself.com/
THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com

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Oliver Ewbank: Page One Domination

Editor's Notes

  1. Free tool at the endAvoid pitfalls, get it right the first timeControl page one of GooglePosition positive pressRemove negative itemsProtect brand assetsIf not done you will lose page 1 dominanceImage by daoducquan
  2. http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain-winning-the-men-10000m-final-during-the-20th-e
  3. http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint
  4. http://www.bigstockphoto.com/image-44417665/stock-photo-virgin-america-airbus-a320-214
  5. http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store-hugo-boss-based-in-metzingen-in-germany-it-has
  6. http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds
  7. http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark
  8. http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com-homepage-with-a-cursor-on-the-search-button
  9. http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear
  10. http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots
  11. http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in-rainforest-costa-rica-curious-cute-night
  12. http://www.bigstockphoto.com/image-43262254/stock-vector-super-hero-background
  13. This will help you whether you’ve already upgraded or not.
  14. http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d
  15. http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background
  16. http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples
  17. http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic
  18. http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference
  19. http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus
  20. This will help you whether you’ve already upgraded or not.
  21. http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica
  22. CHANGE COLOURS
  23. http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie
  24. http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student
  25. DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  26. DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  27. http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen