10. What can be optimized?
From: Name <Name@EmailAddress.com>
1) From name
11. What can be optimized?
From: Name <Name@EmailAddress.com>
Subject: Subject line 1) From name
2) Subject line
12. BRANDING
What can be optimized?
From: Name <Name@EmailAddress.com>
Subject: Subject line 1) From name
2) Subject line
3) Responsive template
13. BRANDING
What can be optimized?
From: Name <Name@EmailAddress.com>
Subject: Subject line 1) From name
2) Subject line
3) Responsive template
4) Audience segmentation
14. BRANDING
What can be optimized?
Dear Name,
From: Name <Name@EmailAddress.com>
Subject: Subject line 1) From name
2) Subject line
3) Responsive template
4) Audience segmentation
5) Personalization
15. BRANDING
What can be optimized?
Dear Name,
From: Name <Name@EmailAddress.com>
Subject: Subject line 1) From name
2) Subject line
3) Responsive template
4) Audience segmentation
5) Personalization
6) Timing
16. BRANDING
What can be optimized?
IMAGE
OFFER
CLICK
HERE
Dear Name,
From: Name <Name@EmailAddress.com>
Subject: Subject line 1) From name
2) Subject line
3) Responsive template
4) Audience segmentation
5) Personalization
6) Timing
7) Content optimization
using multivariate testing
17. 1) From testing: Display name + Email
Personal, company, category
info@company.com
newsletter@company.com
john.doe@company.com
customer.service@company.com
company@company.com
no.reply@company.com
18. 1) From testing: Display name + Email
Personal, company, category
info@company.com
newsletter@company.com
john.doe@company.com
customer.service@company.com
company@company.com
no.reply@company.com
2%
19. Subject line
44% Do you like your Philips product?
43% What is your personal opinion?
38% Share your experience
37% Help your fellow shoppers
35% Write a review and get 30% off
29% Upgrade your shaving experience
28% Complete your style
28% Beard and stubble with Philips
27% Get more styles
26% Try a beard style
20. Subject line
25%
44% Do you like your Philips product?
43% What is your personal opinion?
38% Share your experience
37% Help your fellow shoppers
35% Write a review and get 30% off
29% Upgrade your shaving experience
28% Complete your style
28% Beard and stubble with Philips
27% Get more styles
26% Try a beard style
29. Content optimization by
multivariate testing
300%
How to optimize email?
2%Time
15%Segmentation
25%Subject line
Personalization 20%
From name and email 2%
Responsive template 5%
Improvements in Click Rates
37. AB vs. ABn
2%
Click here More info Learn more
Learn more
Learn more
More info
More info
Click here
Click here
Click here More info Learn more
Learn more
Learn more
20%
More info
More info
Click here
Click here
5%
Click here Click here
7%
Email, 2nd after CPC for cust. Acquisition. So email is going really strong.Customer Acquisition Via Email Has Quadrupled Over the Last 4 YearsHow many of you use email for customer acquisition?
Email can be very effective, but some companies ignore their email program and wonder why it’s not effective.
Remember you’re not the only email in their inbox. So how do you stand out?
Remember you’re not the only email in their inbox. So how do you stand out?
Everything can pretty much be tested, and it can be overwhelming.So what should you prioritize?What will makes the biggest impact on your conversion?
Everything can pretty much be tested, and it can be overwhelming.So what should you prioritize?What will makes the biggest impact on your conversion?
Everything can pretty much be tested, and it can be overwhelming.So what should you prioritize?What will makes the biggest impact on your conversion?
Everything can pretty much be tested, and it can be overwhelming.So what should you prioritize?What will makes the biggest impact on your conversion?
Everything can pretty much be tested, and it can be overwhelming.So what should you prioritize?What will makes the biggest impact on your conversion?
Everything can pretty much be tested, and it can be overwhelming.So what should you prioritize?What will makes the biggest impact on your conversion?
Everything can pretty much be tested, and it can be overwhelming.So what should you prioritize?What will makes the biggest impact on your conversion?
You may have different from names and email addresses for each department. Test them. This is a one time exercise.philips@newsletter.philips.com
You may have different from names and email addresses for each department. Test them. This is a one time exercise.philips@newsletter.philips.com
Think of length with mobile. Personalize the subject like with data that you have.
Think of length with mobile. Personalize the subject like with data that you have.
Preferences Interest Persona Purchase data: Product categoryRecency Monetary value Demographic: AgeGenderGeotargeting
Preferences Interest Persona Purchase data: Product categoryRecency Monetary value Demographic: AgeGenderGeotargeting
NameActivityTriggersInterestProduct ownership
NameActivityTriggersInterestProduct ownership
Different times for different audiencesTiming around website trafficTiming per consumer average historical open timeTiming around time of registrationDon’t forget time zones
Different times for different audiencesTiming around website trafficTiming per consumer average historical open timeTiming around time of registrationDon’t forget time zones
On the other hand, with 8Seconds’ ABn using automated Multivariate testing you end up generating so many versions that the spread of performance between the lowest and the highest performing email versions is much wider, most of the time resulting much higher conversion rates.
On the other hand, with 8Seconds’ ABn using automated Multivariate testing you end up generating so many versions that the spread of performance between the lowest and the highest performing email versions is much wider, most of the time resulting much higher conversion rates.
Tested different claims via email and used the winning one for printing on packaging
