2. Andy Williams
Digital Marketing
Manager
A BIT ABOUT ME
• Digital Marketing Manager
• Dad of three
• I have a famous name sake
• Distance runner
• …and I manage a
successful band
3. I LIKE TO SET
MY TEAM
CHALLENGES
I try to rank for their name
They have to fend me off
In February 2013
I chose my next victim
5. HERE WERE THE
RULES
One Month
•Protect your name
•No black hat tactics
•If any ranking page I am responsible for appears in the
top three I WIN
•Loser buys lunch
6. I didn’t
want to
just create
a page
and
promote it
I didn’t
want to
just create
a page
and
promote it
I wanted
to
experimen
t as well
as
challenge
I wanted
to
experimen
t as well
as
challenge
12. WHAT COULD I
ACHIEVE FROM SOCIAL
ACTIVITY? Could I rank?
How strong are social signals?
What could I achieve by not having a
site?
Would Google see this as a brand?
15. • Add all info
• Update regularly
• Create a welcoming
profile
16. MAIN POINTS
Fill in all company information
Brand your profiles
Make it clear what you are offering
Update regularly
Include images and videos
17. I had my profiles
One problem – I didn’t have an audienc
18. “Indie band likened to Stone Roses
and Inspiral Carpets with a 2013
hardcore reboot”
23. FINDING YOUR
AUDIENCE ON
TWITTER
• Search for common
interests
• Find people talking
about your product
• Research who is
following your
competitors
• Follow them
28. BUILDING YOUR
AUDIENCE ON
FACEBOOK
• Ask friends to like
your page
• Ask friends to share
your posts
• Update regularly
• Include images with
your posts
• Create a page
newcomers will want
to “like”
35. THE REQUIREMENTS
A cover version of Radiohead’s
No Surprises
An MP3 version
A video version
All within the next five days All for
$10All for
$10
56. Created a band
Built an audience
Released a single
Gained genuine
reviews
Reached 18th
in thenational Reverbnation
chart
Received radio
airtime
IN JUST ONE
MONTH
57. NONE of which was done
through Google – this was social
61. There is a ready made audience
waiting on social media
SOCIAL MEDIA
62. Include contact
details
Brand your profiles
Include images
Provide a thorough
company description
Include videos
Include your
products/services
SET UP YOUR
PROFILES CORRECTLY
63. Use Twitter
Search
Find people asking
questions
Find people talking
about your products
Follow them
Find who is following
your competitors
Search for keywords
Find hashtags to
follow
HOW TO FIND
YOUR AUDIENCE
66. Have an active
account
Provide exclusives
Include your
audience
Provide offers
Include information only
found on your profiles
Make them feel part
of it all
GIVE THEM A
REASON TO STAY
This title slide is to be used by the CM and DM team when presenting at conferences.
This slide could be used by the sales team to show who would be working on the project or by the CM/DM team to show who worked on something if they are citing an example in a presentation (in this case the title would need updating).
The circle template if needed can be found in K:Presentations2014 Templatesee-through-circle.psd
For sales pitches: Will need updating from http://www.koozai.com/about/awards/.
For sales pitches: These logos could be updated to the ones on http://www.koozai.com/about/clients/ or extra ones added depending on the prospective client.
Both SEO and Content are in green as they are part of the same service.
This shows how to align multiple photos in a nice way. The images would need updating if this was used so not as focused on ex employees.
These faces could be used on the “meet your team” slide or all shown if the sales team wanted to show our entire team.
These faces could be used on the “meet your team” slide or all shown if the sales team wanted to show our entire team.
This shows how to align multiple photos in a nice way. The images would need updating if this was used so not as focused on ex employees.
This shows how to align multiple photos in a nice way. The images would need updating if this was used so not as focused on ex employees.
We prefer not to use bullet points but this is one way to do them if necessary.
Any new images should have a shadow behind them if used and stacked on top of each other in this way.
Any new images should have a shadow behind them if used and stacked on top of each other in this way.
We prefer not to use bullet points but this is one way to do them if necessary.
These faces could be used on the “meet your team” slide or all shown if the sales team wanted to show our entire team.
Used the show events over time. The circles and dates can be moved as needed.
This slide is used for making a key point. Only have a few words in orange and don’t have it switch from grey to orange and back again more than once.
Handy for a key statement. Try to make the text flow with the shape of the triangle and don’t have it switch between orange and grey more than once.
If the orange background disappears when you copy this slide then be sure to set the Slide Master as one with an orange backdrop and that’ll fix it.
It’s easier if you paste the image in and align it to the background, rather than setting it as the background image.
Try to make sure the text is on a solid colour and can be read easily.
As before but used for a key statement.
If the orange background disappears when you copy this slide then be sure to set the Slide Master as one with an orange backdrop and that’ll fix it.
Handy for a key statement. Try to make the text flow with the shape of the triangle and don’t have it switch between orange and grey more than once.
If the orange background disappears when you copy this slide then be sure to set the Slide Master as one with an orange backdrop and that’ll fix it.
This could be changed for any case study. The circles should show the goal, what was changed and the results.
This could be changed for any case study. The circles should show the goal, what was changed and the results.
With this slide the photo would be a notable industry figure. The circle template if needed can be found in K:Presentations2014 Templatesee-through-circle.psd
For sales pitches: These logos could be updated to the ones on http://www.koozai.com/about/clients/ or extra ones added depending on the prospective client.
To be used for a key quote from a single person. Only have a few words in orange and don’t have it switch from grey to orange and back again multiple times.
To be used for a key quote from a single person. Only have a few words in orange and don’t have it switch from grey to orange and back again multiple times.
With this slide the square would be a notable industry figure. Don’t use this and the prior slide in the same presentation.
As before but used for a key statement.
If the orange background disappears when you copy this slide then be sure to set the Slide Master as one with an orange backdrop and that’ll fix it.
With this slide the square would be a notable industry figure. Don’t use this and the prior slide in the same presentation.
As before but used for a key statement.
If the orange background disappears when you copy this slide then be sure to set the Slide Master as one with an orange backdrop and that’ll fix it.
Handy for a key statement.
If the orange background disappears when you copy this slide then be sure to set the Slide Master as one with an orange backdrop and that’ll fix it.
Handy for a key statement.
If the orange background disappears when you copy this slide then be sure to set the Slide Master as one with an orange backdrop and that’ll fix it.
Make sure to include the Source.
If the orange background disappears when you copy this slide then be sure to set the Slide Master as one with an orange backdrop and that’ll fix it.
The image behind must fill the screen completely. It’s easier if you paste the image in and align it behind the orange sash, rather than setting it as the background. Don’t switch between the white and grey font more than once.
The image behind must fill the screen completely. It’s easier if you paste the image in and align it behind the orange sash, rather than setting it as the background. Don’t switch between the white and grey font more than once.
The image behind must fill the screen completely. It’s easier if you paste the image in and align it behind the orange sash, rather than setting it as the background. Don’t switch between the white and grey font more than once.
The image behind must fill the screen completely. It’s easier if you paste the image in and align it behind the orange sash, rather than setting it as the background. Don’t switch between the white and grey font more than once.
It’s easier if you paste the image in and align it to the background, rather than setting it as the background image. If you delete a circle then move the others down to make better use of the space.
Try to ensure the image isn’t pressing against the edges or the red line and has an orange border or 2.25 px.
Can be used for sales presentations or edited to not be so salesy in a conference.
It is possible to combine both the orange sash and title header as this slide shows.
It is possible to combine both the orange sash and title header as this slide shows.
If necessary you can add animation so these come on one by one if you want to explain each one in turn, however it should only be the “Appear” animation.
This doesn’t just have to show Analytics but it is a handy slide for showing an image and some facts about it.
This doesn’t just have to show Analytics but it is a handy slide for showing an image and some facts about it.
This doesn’t just have to show Analytics but it is a handy slide for showing an image and some facts about it.
This doesn’t just have to show Analytics but it is a handy slide for showing an image and some facts about it.
This doesn’t just have to show Analytics but it is a handy slide for showing an image and some facts about it.
If necessary you can add animation so these come on one by one if you want to explain each one in turn, however it should only be the “Appear” animation.
If necessary you can add animation so these come on one by one if you want to explain each one in turn, however it should only be the “Appear” animation.
If necessary you can add animation so these come on one by one if you want to explain each one in turn, however it should only be the “Appear” animation.
If necessary you can add animation so these come on one by one if you want to explain each one in turn, however it should only be the “Appear” animation.
If necessary you can add animation so these come on one by one if you want to explain each one in turn, however it should only be the “Appear” animation.
An extra item can be added on the right but no more than four and never touching the edge of the slide or the orange area.
Always include a whitepaper with every slide at a conference that is relevant to the topic. Use bit.ly (details on CRM) to get a Kooz.ai link to the whitepaper download page (the page with the form NOT the actual PDF).
Always include a whitepaper with every slide at a conference that is relevant to the topic. Use bit.ly (details on CRM) to get a Kooz.ai link to the whitepaper download page (the page with the form NOT the actual PDF).
A blank slide should it be needed. Be sure to follow the rules on other slides.
Always include this slide with conference talks.
Only include images from BigStock and include them in draft form before we approve them. You can then add the final image (buy in “Medium” size) to the relevant place and add the link to the BigStock image on this slide. Also you can take screenshots of websites if necessary and they also need to be credited here.
Add this as a final slide to sales talks and conference talks after the credits and references.