JUICE MIDDLE EAST, 28 - 29 November Monarch Hotel Dubai

1. BRAND NEW CONFERENCE! The ONLY
conference
dedicated to
the Middle
East juice
industry
MIDDLE
EAST
Develop new products and optimise raw material From the organisers of
procurement to build on rapid consumption growth
28-29 November 2011, Monarch Hotel, Dubai
HEAR FROM... • Examine the latest
consumption trends in JNSD
• Monther Alharthi, CEO, Alrabie Saudi Foods
in the Middle East and North
• Kadir Gunduz, CEO & President, Aujan
Africa
• Roel van Poppel, Global Juice Category Director
Cargill Flavor Systems • Get the latest insights into
• Shashank Vengsarkar, Managing Director, key raw material markets as
Doehler Middle East
• Slim Othmani, Managing Director, NCA Rouiba
prices spiral: orange, apple,
• Jayant Dixit, President, Pranav International
mango, guava, berries
• Marcel Dumoulin, Marketing Director, Eurofins • Optimise quality assurance
• Anupam Vanvaria, General Manager processes to build consumer
Allanasons Ltd
trust and expand the market
• Raghavendran Badrinath, Director
Vincent & Co
• Identify opportunities to
• Bernd Baronigg, Senior Director
Feldbacher fruit partners GmbH
develop new functional and
• David Berryman, CEO, David Berryman Ltd
premium juice products
• Assess the impact of changing
Post Conference Workshop
distribution channels on the
29th November, Monarch Hotel, Dubai
JNSD market
Marketing and Launching New Juice Products
Held by Alan Leal, Director of Purchasing, Cobell Ltd • Network with key players
Showcasing the latest market trends and consumption
patterns, this workshop will enable you to develop a more from across the juice supply
successful product launch strategy.
chain
Supported by: Organised by:
Register online at www.juiceme.agraevents.com

2. MIDDLE 28-29 November 2011
EAST Monarch Hotel, Dubai
14.30 Apple
DAY ONE: 28 NOVEMBER 2011 • Examining trends in supply and demand of apple juice concentrate (AJC)
around the world
• Comparing supply and demand of high acid and low acid AJC
• Assessing levels of AJC production in China and the impact of fresh
08:30 Registration and Welcome Coffee apple consumption
• Quantifying capacities and production volumes in other established and
09:15 Opening Remarks from the Chair emerging supply centres
Monther Alharthi, CEO, Alrabie Saudi Foods David Berryman, CEO, David Berryman Ltd
15:00 Questions
Examining Prospects for Growth in the Juice Industry
15:15 Juice Break
09:30 Identifying the Most Important Trends in the Global Juice
Industry
• Comparing growth rates in markets around the world 15.45 Mango
• Examining the differences in value between juice, nectars and still • Assessing trends in production and the development of production
drinks categories capacities in India
• Assessing the impact of high raw material prices on product • Production volumes of the major mango varieties worldwide
formulations • Examining changing patterns of world trade and the increased
• Identifying the products driving growth around the world: functionals, globalisation of the mango trade
juice and dairy, premium products Jayant Dixit, Owner, Pranav International
• Responding to new consumer drivers and the desire for sustainable and
‘all-natural’ beverages 16:15 Guava
Roel van Poppel, Global Juice Category Director Anupam Vanvaria, General Manager, Allanasons Ltd
Cargill Flavor Systems
16.45 Questions
10.00 Examining Growth Trends in Juice in the Middle East
• Examining differences in growth rates across the region 17:00 Closing Remarks from the Chair
• The impact of demographics and economic growth on the JNSD market
• Exploiting new product trends to drive growth: exotic drinks, functional
products, energy drinks
• Determining the best opportunities for the juice industry to exploit DAY TWO: 29 NOVEMBER 2011
demand for healthier products
• Strategic and regulatory factors influencing future growth of the juice
industry in the Middle East 08:30 Welcome Coffee
Kadir Gunduz, CEO & President, Aujan
09:00 Opening Remarks from the Chair
10:30 Questions
Strategic Issues and Opportunities in Premium Products
10:45 Juice Break
09.10 Global Raw Material Situation and Innovations
11.15 Examining JNSD Growth Trends in the Maghreb Market
Shashank Vengsarkar
• Consumption volumes of JNSD in North African markets
• Examining the most popular packaging formats and pack sizes Managing Director, Doehler Middle East
• Identifying the most popular flavours
• Assessing prospects for changes in distribution channels and the 09.40 Examining the Potential for Smoothies in the Middle East
impact on the JNSD market
Slim Othmani, Managing Director, NCA Rouiba Raghavendran Badrinath, Director, Vincent & Co
11:45 Berry Juice Concentrates 10.10 Authenticity Testing for Fruit Juice
• Assessing pressures on the fruit juice supply chain and the risks for
Bernd Baronigg, Senior Director juice bottlers
Feldbacher fruit partners GmbH • Examining regulatory pressure on the industry to assure safety and
authenticity of juice products
• Demonstrating new techniques to analyse and verify the composition of
12:15 Questions products in terms of:
• Fruits used
12.30 Lunch • Specific varietals used
• Geographical origin
Marcel Dumoulin, Marketing Director, Eurofins
Supply and Demand in Juice Raw Material Markets
14:00 Orange 10.40 Questions
• Trends in production volumes and production capacities in the major
supply centres 10.55 Juice Break
• Distinguishing short term weather and disease issues from longer term
pressures on citrus cultivation in USA and Brazil 11:25 Responding to Demand for ‘All Natural’ Drinks to Develop
• Quantifying demand growth for orange juice around the world High Value Juice Products
• Assessing the potential of India and China to emerge as exporters of • Pressures on juice production and the consequences for production and
orange juice use of natural flavours
• Determining the impact of consolidation in processors and future • Capitalising on increasing consumer demand for all-natural products
price levels • Determining the JNSD sub categories where natural flavours add most value
Register online at www.juiceme.agraevents.com

3. From the organisers of Foodnews Juice Middle East is a brand new conference from the or-
ganisers of World Juice, which enables you to identify and exploit the
best opportunities opening up in this region. With 50% of the region’s
growing population under 25 and average GDP growth across the
region of 5-6% per annum, the market for JNSD is set to continue its
impressive growth.
Join us in Dubai to hear the latest analysis of consumption trends in
the Middle East and North Africa, as well as the most important devel-
11.55 Developing New Juice Products to Assist Weight opments around the world. Hear unique insights from market leaders
Management into changing consumer need states and the new products and pack-
• Examining consumer awareness and demand for products which assist aging formats being launched. With high raw material prices continuing
in weight loss to cause concern across the industry, get the latest market insights
• Assessing the different characteristics of ingredients which assist and ensure you can source what you need, when you need it.
weight management
Foodnews juice conferences offer the best forums to network and do
business with decision-makers from across the supply chain, from
12.25 Questions & Close of Conference around the world. Join us at the first Foodnews Juice Middle East con-
ference to get the market insights and contacts you need to expand
12.40 Lunch your juice business in this dynamic region. We have ensured that our
event balances great content with valuable networking time, so block
out the 28th – 29th November in your diary and see you in Dubai!
14.00 Post Conference Workshop 7 reasons why you should join us at Foodnews Juice
29 November 2011 Middle East:
• Assess latest growth trends in JNSD across the region
Marketing and Launching • Identify the products and consumer segments showing most po-
tential for growth
New Juice Products • Develop new functional juice products to respond to demand for
healthy beverages and weight management
• Optimise procurement of major raw materials based on the latest
Aimed at heads of business units, commercial managers, marketing market insights
and sales executives, this seminar will showcase the latest market • Capitalise on opportunities to develop higher value-added premium
trends and consumption patterns that should influence your product and all-natural juice products
launch strategy. Case studies will be used to highlight successes and • Examine the impact of changing distribution channels
failures in juice product launches. This workshop will also focus on the • Network with leading players in the Middle East and from around
packaging, supply chain and distribution elements of these strategies. the world
WHAT YOU WILL LEARN:
Feedback from past Foodnews Juice conferences:
• Creating or finding the Unique Selling Point
“A high level meeting point of the juice industry,
• Establishing a marketing message with great and informative presentations”
• Communicating with your consumer Klaus Heitlinger, Managing Director, VDF (Delegate @ World Juice)
• New media and soft marketing methods “An excellent opportunity to get information about
• EFSA Article 13 claims the world market”
Messaoudi Zaher, R&D Director, NCA Rouiba, (Delegate @ World Juice)
• Success and failure
“Excellent organisation and excellent speakers”
17.00 End of Workshop Sarah Ringkamp, Technical Manager, Beverages, Firmenich
(Delegate @ World Juice)
“Very good and informative”
About Your Workshop Leader: Jayanta Rajak, R&D Manager, Pepsico India (Delegate @ Juice Asia)
Alan Leal, Director of Purchasing, Cobell Ltd, UK “Great mix of content at the conference in a very
Alan started his commercial career working on the trading desk for
good networking opportunity”
a multinational soft commodity trading company. This role gave
Patrick O’Flaherty, Co-founder, RDA Organic (Delegate @ World Juice)
him a good understanding of the effects of supply and demand
on agricultural products which put him in good stead for his next
role as the Commercial Director for a juice trader in the UK. Since
leaving that role he has helped launch a new brand of fruit juices Sponsorship & Exhibition Opportunities –
in the UK successfully selling this into the health food sector. He Stand out from the crowd
is now working as the Director of Purchasing for Cobell Ltd who This compelling industry event creates viable marketing
are the fastest growing importer of fruit juices in the UK. They are opportunities to strengthen your brand.
responsible for helping the start up of many new brands in the UK
by providing product development and marketing support for those Your sponsorship can be specifically designed according to
brands. In total Alan has now spent about 15 years in the juice your marketing & sales objectives. There are a vast range of
business and now says that he has ‘more juice than blood flowing opportunities available, with the flexibility to implement creative
in his veins’. ideas specific to your brand; the result - financial success for you.
Previous Foodnews Sponsors have included: DSM, Firmenich,
Alfa Laval, Scholle, Tongda, Goodpack.
To consider a sponsorship which reflects your brand effectively,
contact Gareth Moore today.
Call: +44(0)20 3377 3658 Email: gareth.moore@informa.com Phone +44 (0)20 7017 7574

4. Easy ( Phone: +44(0)20 3377 3658
7 Fax: +44(0)20 3377 3659
Ways to
: Email: registrations@agra-net.com
MIDDLE 8 Online: www.juiceme.agraevents.com
EAST + Post: Agra Conferences, P O Box 406
28-29 November 2011, Monarch Hotel, Dubai Register Byfleet, KT14 6WL, United Kingdom
Conference Code:
I2ZCK
Venue Details
THE MONARCH DUBAI
One Sheikh Zayed Road
PO Box 125511, Dubai, United Arab Emirates
Tel: +971 4 501 8876
Fax: +971 4 501 8859
www.themonarchdubai.com
Hotel reservations are not included in the conference fee, however,
the conference organisers have negotiated a special rate at the
conference venue. Details of how to book will be sent to you with
confirmation of your registration and can be found on the conference
website: www.juiceme.agraevents.com
Prices
Fee Before Fee After
Booking Option No
26th October 2011 26th October 2011
Total TERMS AND CONDITIONS
Conference and workshop US$ 1395 US$ 1595
FEE: The fee includes lunch, refreshments and conference
Conference only US$ 995 US$ 1195
documentation, as available.
Total
ARE YOU REGISTERED?: If you do not receive your email
confirmation of your booking, please contact us to confirm
Delegate Details - please attach your business card or write in block capitals that a place has been reserved on: Tel: +44 (0)20 3377
1st Delegate 3658 Email: registrations@agra-net.com
Name (Mr/Mrs/Ms/Dr) PAYMENT: Payment should be made within 14 days of
registration. All registration fees must be paid before the
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