2011 Foodnews Tomato Forum: Capitalising on Turkey\'s Processed Tomato Market by Umit Guvenc

1. 5th Global Conference acr Join l
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fro ss th aders
ma es
ll o upp from
ver ly
the chai
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8 – 9 June 2011
Metropole Hotel
Rome
Speakers Include
forum 2011
Delivering Growth by Capitalising on Global
Kebede Gashaw
Director, International Business
Opportunities for Production and Consumption
Relations and Economics
The Morning Star Company
Yelong Qin
President
REASONS TO ATTEND
COFCO Xinjiang Tunhe Co. Ltd
Marco Serafini
• Identify new and expanding markets for paste exports to
CEO increase tomato consumption
DESCO S.p.A
Paolo Gerevini • Examine supply trends in major producing regions: China, US,
Marketing Director
Conserve Italia
Brazil, and Southern Europe
Juanjo Amezaga
President
• Capitalise on new production regions showing most growth in
Integrated Supply Services tomato processing
Martin Stilwell
Managing Director • Implement new packaging and technology to reduce carbon
Italagro
footprint
Matias Bambach
Division Manager
TMLA
• Identify buyer requirements for private label
Chaired By • Strengthen supply chain relationships through improved
Angel Sanchez
communication between growers, processors and buyers of
General Manager processed tomatoes
Conserve Italia
Duncan Blake • Network with the world’s leading tomato processors and
Chairman
Merko
food companies
Organised by the publishers of: Sponsor:
Register online at ftf.agraevents.com

2. Day One – Wednesday 8th June 12.25 Questions Day Two – Thursday 9th June
08.30 Welcome Coffee and Registration 12.40 Lunch – Hosted by 08.30 Welcome Coffee
09.30 Opening Remarks from the Chair 14.00 Assessing Chinese Domestic 09.00 Opening Remarks from the Chair
Duncan Blake, Chairman Consumption of Processed Angel Sanchez
Merko, Turkey Tomatoes General Manager
• Overcoming the pressure from Conserve Italia, Italy
Ensuring Profitability Throughout competitive crops
the Supply Chain • Examining production and growth Strategic Outlook
trends
09.40 Delivering Strategic Analysis of the • Assessing current and projected 09.10 Market Response to the
Outlook for Tomato Processing supply and demand levels Consequences of EU Subsidy Changes
• Assessing regional movements in • Assessing the consequences of
Yelong Qin, President
tomato consumption across the globe COFCO Xinjiang Tunhe Co. Ltd decoupling in Europe
• Utilising the 2009 hangover of stocks China • Examining global trade patterns and
• Examining volumes and consumer how they may change
trends for 2011 onwards 14.30 Determining Italy’s Position in the • Overcoming production problems in
Kebede Gashaw, Director, International Future of the Tomato Processing Europe
Business Relations and Economics Market • Examining the impact of higher
The Morning Star Company, USA • Assessing the commercial scope for tomato prices on land allocation and
the increasing focus on adding value production
10.10 Improving Supply Chain Relationships • Examining the export destinations for • Improving yield per hectare whilst
within Processed Tomatoes Italian tomatoes reducing scope for alternative crops
• Developing a two-way process of • Increasing the efficiency of crop Juanjo Amezaga
improved communication production President
• Working with partners to deliver the Integrated Supply Services, Spain
Marco Serafini, CEO
promise of your brand Desco S.P.A, Italy
• Exploring production outlook and cost 09.40 Assessing the Ongoing Implications
structures 15.00 Questions of Currency for International Trade
• Communicating brand identity to the • Increasing trade synergy for tomato
consumer 15.15 Refreshments processing
Paolo Gerevini, Marketing Director • Improving effective management of
Conserve Italia, Italy 15.45 Experiencing the Transformation exchange rates in international trade
from Fresh to Processed to Added • Assessing over-arching food prices
10.40 Questions Value Tomato Products and economies in general
• Examining rapid growth in the South Maurizio Staempfli
10.55 Refreshments Africa tomato processing industry Owner
• Assessing added value, sauce and Alimenco, Italy
Global Markets canned tomato products
10.10 New Tomato Products: Examples
Marci Pather
11.25 Examining World Tomato of Technological and Consumer
All Joy Foods Ltd, South Africa
Processing Markets and the Future Developments
for Exporters 16.15 Assessing Spanish and Portuguese Sebastiano Porretta, Professor
• Assessing mature and developed Tomato Production Costs and New SSICA, Italy
markets – US, Japan, Europe Areas for Growth
• Identifying growth opportunities in • Developing solutions to maintain 10.40 Questions
emerging markets – India, Brazil, China, growth
N – 11 • Expanding Mediterranean demand 10.55 Refreshments
John Giles, Divisional Director for processed tomatoes
Promar International, UK 11.25 SANTE – A Novel Tomato Solids
Martin Stilwell Concentrate
Managing Director
11.55 Assessing Growth Markets for • The use of SANTE as a taste and
Italagro, Portugal
Tomato Processing in Turkey and flavour enhancer for foods
the Middle East • Multi function food additive to affect
16.45 Questions
• Examining the emerging markets and Umami and Kokumi as well as salt
supply potential for red sauces reduction in foods
17.00 Closing Remarks from the Chair
• Exploring value added tomato • Another way to utilise and add value
products and their demand to tomato based products
• Assessing the end of decoupling and 17.10 Networking Zohar Nir
its impact on Turkey Cocktail Reception VP Sales and Marketing
Arda Sahin, Deputy General Manager LycoRed, Israel
Assan Foods, Turkey
Register online at ftf.agraevents.com

3. “Very good global perspective of the “Very well organized, good
market and future terms” topics and speakers”
Antonio Coutinho, Factory Manager, Fomento da Industria do Tomate SA Juan Martinez, John Bean Technologies
11.55 Assessing the Development of Canned Tomatoes into Foodnews Tomato Forum continues to deliver new
Private Label opportunities for growth around the world in its 5th
• Analysing private label tomato products in Europe and the rest of year. Assess the latest supply outlook from the US,
the world Brazil, China and Europe and consumption trends
• Examining new developments in private label for canned tomato
across the world.
products
Cristiano Ermenegildo, Export Sales Manager, La Doria Group, Italy
This year you will hear analysis of all areas of tomato
12.25 Questions processing with sessions on the strategic outlook,
12.40 Lunch global market consumption levels, subsidies and
14.00 Examining Domestic Consumption in the US managing costs, packaging innovation and increasing
• Increasing processed tomato production through health promotion share of the processed market. Plus you can take part
• Overcoming increasing fuel and fertilizer costs in our interactive panel discussion on one of the most
• Weighing up consumer, market and environmental demand pressing issues in the tomato processing industry:
• Inspiration from other fruit / vegetable promotional methods the potential impact of competitive crops in some
• Quantifying the US as a key international supplier of the world’s highest producing countries. Examine
John Allen, Director of Operations, United States, Kagome Inc, US land resource concerns and the squeezing of margins,
and identify the countries which will continue to be
14.30 Capitalising on Turkey’s Processed Tomato Market
competitive in the coming years.
• Examining tomatoes within the processed fruit and veg markets
• Assessing processed tomato growth in international markets
• Exploring investment opportunities and land resources Do you want a negotiating edge in the market? Are
Umit Guvenc, Export Sales Director, Tamek, Turkey
the latest global strategies crucial to your growth? Do
President, Processed Fruit and Vegetables Exporters Association (PF&V) you want to network with decision-makers across the
supply chain? At Foodnews Tomato Forum we have
15.00 Refreshments ensured that our event balances great content and
15.30 Tomato Products Perfectly Packaged: Examining Innovative valuable networking time. So block out the 8–9 June
Packaging Options 2011 in your diary and see you in Rome!
• Assessing the main packaging solutions in the tomato industry
• Market and consumer trends: examining the growing requirement Attend Foodnews Tomato Forum 2011 to:
of tomatoes as more than just ingredients
• Promoting environmental awareness, sustainability and health • Respond to EU subsidy changes by implementing
whilst analysing consumer habits and product safety new tomato production management methods
Dominik Haug, Global Market Segment Manager Food • Examine increasing competition for resources in
SIG Combibloc, Germany
major production centres and the long-term impact on
16.00 PANEL DISCUSSION: Assessing the Impact of Competitive the market
Crops on Processed Tomatoes • Challenge increasing production costs by improving
• Exploring food price rises in general, the squeezing of margins synergies for tomato processing
and land resource issues
• Overcoming the increasing competition for resources • Communicating health benefits of lycopene to
• Which countries will continue to be competitive? increase market share of consumption of processed
• Improving irrigation systems to combat water resource issues tomato products
• Examining the price increase of a variety of competitive crops • Develop innovation within value added tomato
Matias Bambach, Division Manager, TMLA, Chile processing
Sonia Neves da Silva, Campil, Portugal
Christoph Rudolf, President, Olam Tomato Processors, Inc, USA • Join the world’s leading processors, food
manufacturers, packaging, technology and
16.30 Questions ingredients companies in this unique networking
16.50 Closing Remarks from the Chair forum on the business of tomato processing
17.00 End of Conference
Sponsorship Packages Sponsored by SIG
Take advantage of the rare opportunity to reach this tomato industry audience in 2011. Every SIG Combibloc is one of the world’s
two years, senior decision makers use the Foodnews Tomato Forum to benefit their businesses.
leading system suppliers of carton
As a sponsor you can be there to provide your solutions to your target market. packaging and filling machines for
• Capitalise on the event’s two-year frequency beverages and food. In 2010 the company achieved
• Network with key clients a turnover of 1,360 million Euro with around 4,650
• Promote your products in unique ways employees in 40 countries. SIG Combibloc is part of the
For information on marketing your brand and products at Foodnews Tomato Forum, please
New Zealand based Rank Group.
contact Gareth Moore on +44 (0)20 7017 7574 or gareth.moore@informa.com
Register online at ftf.agraevents.com

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forum 2011
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