More Related Content Similar to Jan Rezab: Socialbakers Similar to Jan Rezab: Socialbakers (20) More from Tyinternety.cz (20) Jan Rezab: Socialbakers2. ABOUT US
20% Of 450 000 visits 1000 customers
FORTUNE 500 Per month
Companies
11. Return on Engagement
ROE
= Engagement First Strategy
ROI
HIGHER ENGAGEMENT
HIGHER REACH
HIGHER CLICKRATE, CONVERSION RATE, …
12. Gaining the Reach and
Engagement in Minutes
2500 70
Average Likes
Average organic unique impressions 60
2000
50
Impressions
1500
40
Likes
30
1000
20
500
10
0 0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69
Time in Minutes
15. An average Facebook user is a
fan of 53 Facebook pages in
Europe
* Socialbakers Facebook Panel
19. Average Liked Pages per User
40
34.6 36.7
35
30 32.1
Liked pages
25
26.0
20
17.2
15
12.4
10
5
4,5
0
Oct2009 Apr2009 Oct2010 Apr2010 Oct2011 Apr2011 Oct2012
22. LOCAL REPORTS
Downloadable document for social engagement
= Print it in your office
= Easy framework to follow – 6 slides
27. Engaging vs. Non-engaging
7%
40%
6 274 people saw this post
24 clicks
38 176 people saw this post
331 clicks
5.7x Reach Difference 3x CTR difference
32. TIP #2
“The ideal post frequency changes all the
time, looking at current stats,
the best is 1.5x per day”
34. TIP #3
“To the point, short content, with a clear call
to action – tell them what you want them to
do
Share it / Like it / Ask a question”
36. VF CZ vs. O2 CZ
Responded
Not Responded
Data Range: September 15, 2012 – October 15, 2012
37. VF CZ vs. O2 CZ
Responded
Not Responded
Data Range: September 15, 2012 – October 15, 2012
38. VF CZ vs. O2 CZ
Responded
Not Responded
Data Range: September 15, 2012 – October 15, 2012
41. Sum-up & recommendations
› ROI in social is first about getting Engagement, then ROI
› Create content that stands out in the newsfeed
› Monitor several metrics and aspects in social media
› See what works for others and when it works for them
Editor's Notes 30 seconds 30 seconds 30 seconds Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media. Something that will slip off peoples tongs for something like it has already been here. Something that will slip off peoples tongs for something like it has already been here. Something that will slip off peoples tongs for something like it has already been here. Something that will slip off peoples tongs for something like it has already been here. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media. Something that will slip off peoples tongs for something like it has already been here. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media. My colleagueJiriwillfollow up on this.