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@janrezab
ABOUT US




20% Of        450 000 visits   1000 customers
FORTUNE 500   Per month
Companies
Journey of Socialbakers

      ›   Journey of the company in Turkey




2
Journey of Socialbakers

  ›   Journey of the company in Turkey
Socialbakers.com &
Socialbakers Analytics
Brands in Czech Republic




5
Journey of Socialbakers

  ›   Journey of the company in Turkey
Top METRICS in Social media
ACTIVE
ENGAGEMENT   REACH
Jan Rezab: Socialbakers
Return on Engagement

     ROE
                  = Engagement First Strategy
       ROI



                     HIGHER ENGAGEMENT



                        HIGHER REACH



             HIGHER CLICKRATE, CONVERSION RATE, …
Gaining the Reach and
       Engagement in Minutes


              2500                                                                                                                 70
                                                                                             Average Likes
                                                                                             Average organic unique impressions    60
              2000

                                                                                                                                   50
Impressions




              1500
                                                                                                                                   40




                                                                                                                                        Likes
                                                                                                                                   30
              1000


                                                                                                                                   20

               500
                                                                                                                                   10



                 0                                                                                                                 0
                     1   3   5   7   9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69

                                                                                                               Time in Minutes
Jan Rezab: Socialbakers
Average Facebook post reach




Data Range: July 1, 2012 – September 30, 2012
An average Facebook user is a
                        fan of 53 Facebook pages in
                                   Europe




* Socialbakers Facebook Panel
BRANDS are changing
  = Increasing volume
Average Number of Brand Pages Posts
36 posts per month vs. 7 posts per month
Users are changing




                1 Billion users
                are changing
                = increasing “noise”
Average Liked Pages per User


               40
                                                                            34.6       36.7
               35


               30                                                 32.1
 Liked pages




               25
                                                     26.0
               20

                                             17.2
               15

                                  12.4
               10


                5
                        4,5
                0
                    Oct2009   Apr2009    Oct2010    Apr2010   Oct2011    Apr2011   Oct2012
Platforms are changing




            Platforms are changing
We must constantly measure how social
        marketing is changing
LOCAL REPORTS



           Downloadable document for social engagement

           = Print it in your office
           = Easy framework to follow – 6 slides
MARKET INSIGHTS
CONTENT
Types of content + what works
ENGAGING content has to be:




LIKABLE          SHARABLE     ACTIONABLE
Engaging vs. Non-engaging


                           7%

                                                                    40%




    6 274 people saw this post
    24 clicks

                                      38 176 people saw this post
                                      331 clicks
              5.7x Reach Difference     3x CTR difference
Red Bull Stratos




Industry is changing
= Increasing volume
Kit Kat Stratos
Engaging posts
TIP #1


“Never publish content on Facebook closer
     than 2 hours from each other”
TIP #2


“The ideal post frequency changes all the
      time, looking at current stats,
         the best is 1.5x per day”
Optimal Brand Posting Frequency




      Optimal brand posting frequency
             is 1.5 times a day
TIP #3


“To the point, short content, with a clear call
to action – tell them what you want them to
                      do

     Share it / Like it / Ask a question”
Dashboard


 ›   TRUELIKE
VF CZ vs. O2 CZ




                                              Responded




                                           Not Responded




Data Range: September 15, 2012 – October 15, 2012
VF CZ vs. O2 CZ




                                              Responded




                                           Not Responded




Data Range: September 15, 2012 – October 15, 2012
VF CZ vs. O2 CZ




                                              Responded




                                           Not Responded




Data Range: September 15, 2012 – October 15, 2012
Socially Devoted Bonprix



      Bonprix Socially Devoted case study
Tools from Socialbakers
Sum-up & recommendations

› ROI in social is first about getting Engagement, then ROI
› Create content that stands out in the newsfeed
› Monitor several metrics and aspects in social media
› See what works for others and when it works for them
Jan Rezab: Socialbakers
jan@socialbakers.com
     @janrezab

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Jan Rezab: Socialbakers

Editor's Notes

  1. 30 seconds
  2. 30 seconds
  3. 30 seconds
  4. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  5. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  6. Something that will slip off peoples tongs for something like it has already been here.
  7. Something that will slip off peoples tongs for something like it has already been here.
  8. Something that will slip off peoples tongs for something like it has already been here.
  9. Something that will slip off peoples tongs for something like it has already been here.
  10. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  11. Something that will slip off peoples tongs for something like it has already been here.
  12. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  13. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  14. Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  15. My colleagueJiriwillfollow up on this.