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HTML5 Cross-platform publishing:
       dream or reality?
  Word Publishing Expo 2012 – Media Port – 31/10/2012
Agenda
• About Corelio & Twipe
• Web or app?
• Case studies
Corelio Publishing
Biggest newspaper publisher in Belgium




 + Magazines – television – radio – freesheets
De Standaard

Growth trough innovation


             7%
             digital
           subscribers
0 – 1 – 7 Strategy
0. News! Instant.
                      Web & mobile. Free content


1. In depth. Analysis. Reporting.
                      Print & tablets. Paid content


7.Magazines.
                      Print & tablets. Paid content
Mobile & tablet publishing

Partnership with Twipe Mobile
NextGen HTML5 Tablet Publishing

                   • Responsive Design
                   • Intelligent Templates
                   • Rich Content
                   • HTML5 Technology
Cost efficient SaaS Solution
Feature rich turnkey solution
Key facts

+30 publishing apps
+500k app installations
+800k publication downloads per month
+3 mio unique visitors per month
Agenda
• About Corelio & Twipe
• Web or app?
• Case studies
World Publishing Expo 2012 - HTML5 Cross-Platform publishing : Dream or Reality?
World Publishing Expo 2012 - HTML5 Cross-Platform publishing : Dream or Reality?
Increasing diversity in tablet
                       devices and OS
180000
160000
140000
120000
100000                                                                                       iOS
80000                                                                                        Android
60000                                                                                        Microsoft
40000
20000
      0
                 2011                2012               2013                2016

Source: Gartner : Worldwide Sales of Media Tablets to End Users by OS (thousands of units)
Windows 8: a game changer?
 Microsoft is very serious about this
 Very large installed base: 1 bio users
  worldwide
 Focus on Touch devices
Key Challenges of publishing on
   smartphones and tablets
                            OS



                       Cross-Platform




   User                                          Screen Size /
 Interface   Tactile                Responsive    Resolution
App                 Web
     Native              HTML5



  ↑support cost       ↓support cost


↑development cost   ↓development cost


   ↑navigation         ↓navigation


  ↑presentation       ↓presentation
‘Best of both worlds’: hybrid apps
• Native functionality:
     •   Discovery
     •   Downloading (background)
     •   Navigation
     •   Push notifications
• Web functionality:
     • Content presentation (responsive)
     • In-page navigation
Agenda
• About Twipe
• Web or app?
• Case studies
Case Study: Real-time news on smartphone
  iPhone          Android      Mobile Site
Case: De Standaard on
 Android & Windows8
DEMO – De Standaard on Windows 8
Key learnings
• Hybrid app development is a cost-effective
  strategy for cross-platform publishing

• Combination of a variety of competences and skills
  is required (HTML5 / Javascript, Objective
  C, Android, C#,…)

• “100% pure” cross-platform HTML5/JS is a dream

• Performance tuning is hard in native apps; it is
  extremely though in web apps

• Testing is a nightmare: due to the device and OS
  diversity, it impossible to test every use case
  scenario on every device
Q&A
Contact details:

   Danny Lein                     Johan Mortelmans
   Founder & CEO                  Digital Innovation Manager
   danny.lein@twipemobile.com     johan.mortelmans@corelio.be



         @TwipeMobile

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World Publishing Expo 2012 - HTML5 Cross-Platform publishing : Dream or Reality?

  • 1. HTML5 Cross-platform publishing: dream or reality? Word Publishing Expo 2012 – Media Port – 31/10/2012
  • 2. Agenda • About Corelio & Twipe • Web or app? • Case studies
  • 3. Corelio Publishing Biggest newspaper publisher in Belgium + Magazines – television – radio – freesheets
  • 4. De Standaard Growth trough innovation 7% digital subscribers
  • 5. 0 – 1 – 7 Strategy 0. News! Instant. Web & mobile. Free content 1. In depth. Analysis. Reporting. Print & tablets. Paid content 7.Magazines. Print & tablets. Paid content
  • 6. Mobile & tablet publishing Partnership with Twipe Mobile
  • 7. NextGen HTML5 Tablet Publishing • Responsive Design • Intelligent Templates • Rich Content • HTML5 Technology
  • 10. Key facts +30 publishing apps +500k app installations +800k publication downloads per month +3 mio unique visitors per month
  • 11. Agenda • About Corelio & Twipe • Web or app? • Case studies
  • 14. Increasing diversity in tablet devices and OS 180000 160000 140000 120000 100000 iOS 80000 Android 60000 Microsoft 40000 20000 0 2011 2012 2013 2016 Source: Gartner : Worldwide Sales of Media Tablets to End Users by OS (thousands of units)
  • 15. Windows 8: a game changer?  Microsoft is very serious about this  Very large installed base: 1 bio users worldwide  Focus on Touch devices
  • 16. Key Challenges of publishing on smartphones and tablets OS Cross-Platform User Screen Size / Interface Tactile Responsive Resolution
  • 17. App Web Native HTML5 ↑support cost ↓support cost ↑development cost ↓development cost ↑navigation ↓navigation ↑presentation ↓presentation
  • 18. ‘Best of both worlds’: hybrid apps • Native functionality: • Discovery • Downloading (background) • Navigation • Push notifications • Web functionality: • Content presentation (responsive) • In-page navigation
  • 19. Agenda • About Twipe • Web or app? • Case studies
  • 20. Case Study: Real-time news on smartphone iPhone Android Mobile Site
  • 21. Case: De Standaard on Android & Windows8
  • 22. DEMO – De Standaard on Windows 8
  • 23. Key learnings • Hybrid app development is a cost-effective strategy for cross-platform publishing • Combination of a variety of competences and skills is required (HTML5 / Javascript, Objective C, Android, C#,…) • “100% pure” cross-platform HTML5/JS is a dream • Performance tuning is hard in native apps; it is extremely though in web apps • Testing is a nightmare: due to the device and OS diversity, it impossible to test every use case scenario on every device
  • 24. Q&A Contact details: Danny Lein Johan Mortelmans Founder & CEO Digital Innovation Manager danny.lein@twipemobile.com johan.mortelmans@corelio.be @TwipeMobile