5. Strategy
• Anticipates/telegraphs difficulty
• Scales
• Can be repeated
• Sustainable
• Measurable and meaningful
Focus your efforts on strategically selected positions
or a clearly stated objective
6. Social Media Management
"Numbers don't matter. What's important is
that you understand your audience, know what
they want, and give it to them.”
--Peter Shankman, founder of Help a Reporter Out
7. Social Recruiting
• Join the conversation
• Listen
• Job distribution
• Sourcing (finding prospects)
• Increase or manage referrals
• And what else?
8. All Roads Lead to This…
• Phone Call
• Email
• IM
• Virtual Meeting
• Face to Face Meeting
12. Get smart.
• Join Twitter. Now. Follow: @JennyDeVaughn,
@Katdrum @JenniferMcclure @Jason
Lauritson @peopleshark
• Start a blog – 1 post/1 feature per week
– Wordpress.com
– Tumblr.com
• Spend 30 minutes/week on demo calls
13. Start small.
• Pick an important problem to solve
• Don’t design a strategy, identify your objective
and create a workflow
• Try some things
• Learn some things
• Measure stuff
• Achieve some small wins