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Millennials & Micropayments Social Giving & ePhilanthropy Minnesota Council on Nonprofits Annual Conference Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment October 3, 2008
Who We Are: About Tunheim Partners Well-regarded thinking  and  crisp execution  –  these are the building blocks of Tunheim Partners.  Our clients turn to us to help them  capitalize on important communications opportunities. We respond with  insightful counsel  and service  to help them achieve their objectives.
Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tunheim Partners – e-Strategy Service Offering
Millennials in Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Millennials in Context ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Social Citizens BETA, 2008
Life of a 15-29 year old ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project –  USC Annenberg School--Center for the Digital Future
Millennials Online ,[object Object],[object Object]
A New Way of Communicating and Organizing Trusting the opinion or friends  Trusting the opinions of the experts  Researching by surfing Wikipedia  Researching using an encyclopedia  Giving 10 bucks online  Writing an annual check to charity  Embracing causes as a moral imperative  Embracing causes as a political act  Internationalism  Nationalism  “ Side-by-side” leadership  Hierarchical leadership  Buycott  Boycott  Achieving goals through social connections  Achieving goals through public policy  Mobilizing through online social networks  Mobilizing through rallies and petitions  Blogging  Pamphleteering  Spreading the word by email and text message  Spreading the word by mail or phone  Socializing and shopping online  Socializing and shopping at the mall  Getting news through the Internet  Getting news through the paper or TV  This is now…   That was then…
Millennials are Social Citizens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: The Case Foundation, 2008
Millennials are Social Citizens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  U.S. Census Bureau
Micropayments & ePhilanthropy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Millennials: Giving Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Social Citizens BETA, 2008
Giving Rates by Generation Source: “Generational Differences in Charitable Giving and in Motivations for Giving” Campbell & Company and Center on Philanthropy at Indiana University
Average Total Giving by Generation Source: “Generational Differences in Charitable Giving and in Motivations for Giving” Campbell & Company and Center on Philanthropy at Indiana University
Motivations for Giving by Generation Source: “Generational Differences in Charitable Giving and in Motivations for Giving” Campbell & Company and Center on Philanthropy at Indiana University
Online Giving: A Growing Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Ted Hart’s Annual Estimates 2007
Millennials, the Internet and Social Activism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User-Initiated Philanthropy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Millennials by the Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Pew: Teens and Soclal Media Report
Millennial Influencers by the Numbers
Millennials Word of Mouth by the Numbers
Credit Cards = Online Donations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Nellie Mae, National Bankruptcy Research Center and JumpStart Coalition for Personal Financial Literacy
Millennials’ Ecommerce Channels
Millennials’ Use of Cell Phones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communicating with Millennials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Cool People Care
Social Media = Word of Mouth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Facebook Causes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: MySpace Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Obama Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Form Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Millennials And Microgiving

  • 1. Millennials & Micropayments Social Giving & ePhilanthropy Minnesota Council on Nonprofits Annual Conference Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment October 3, 2008
  • 2. Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.
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  • 9. A New Way of Communicating and Organizing Trusting the opinion or friends Trusting the opinions of the experts Researching by surfing Wikipedia Researching using an encyclopedia Giving 10 bucks online Writing an annual check to charity Embracing causes as a moral imperative Embracing causes as a political act Internationalism Nationalism “ Side-by-side” leadership Hierarchical leadership Buycott Boycott Achieving goals through social connections Achieving goals through public policy Mobilizing through online social networks Mobilizing through rallies and petitions Blogging Pamphleteering Spreading the word by email and text message Spreading the word by mail or phone Socializing and shopping online Socializing and shopping at the mall Getting news through the Internet Getting news through the paper or TV This is now… That was then…
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  • 14. Giving Rates by Generation Source: “Generational Differences in Charitable Giving and in Motivations for Giving” Campbell & Company and Center on Philanthropy at Indiana University
  • 15. Average Total Giving by Generation Source: “Generational Differences in Charitable Giving and in Motivations for Giving” Campbell & Company and Center on Philanthropy at Indiana University
  • 16. Motivations for Giving by Generation Source: “Generational Differences in Charitable Giving and in Motivations for Giving” Campbell & Company and Center on Philanthropy at Indiana University
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  • 22. Millennials Word of Mouth by the Numbers
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