1. European market is not far away
Webmarketing Agency
www.1ere-position.com

2. 1. Overview
2. Strategy
3. SEO
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3. 1. Internet in Europe
2. Search Engines
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4. Internet users in Europe
Source : Comscore, April 2009
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5. Billion dolllars spent on European sites
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6. 7% of transactions are cross border
Percentage of cross-border transactions
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7. Germany Spain
France United Kingdom
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8. =
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9. Mature market
Consistent growth
Spending increasing
1 main traffic provider :
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10. Go European
Tools
1ere-position.com

11. Site created in France in 2000
2002,
As soon as 2002, they started an European Strategy
Based in France but deliver in all Europe (27 countries)
countries)
cross-
2/3 of revenue comes for cross-border transaction
Main marketing focus on SEO / SEA
1ere-position.com

12. Right keywords
Right partners
Cultural difference
Relevant ads
Right directories
Marketing strategy
1ere-position.com

13. Localisation
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14. Bad localisation on booking.com
Word to word translation
Lo
ca
lis
at
ion
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15. Google Insights: Search trends per country
Ex: Who’s looking for Pizza
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16. Register to Webmaster Tools and define your target for your domain
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17. - Language targeting
- Location targeting (country, area, city …)
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18. 1. Tips
2. Examples
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19. Avoid cookie
Avoid url parameters
Avoid IP detection
Don’t confuse GoogleBot
Don’t confuse Users
1ere-position.com

20. 1 language
1 domain
1 local IP
1 strategy
1ere-position.com

21. Crosslink your network’s sites
Use the right anchor
Pass PageRank to your network
Example : PriceMinister in Europe
Spanish site Launched in 2006
British site launched in 2008
1ere-position.com

22. Product localisation
Every language has now its domain
Consistent growth since then
Natural Search on Google.it
1ere-position.com

23. If you want these slides, write me an email:
sebastien@ ere-position.
sebastien@1ere-position.fr
1ere-position.com