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Cloud Computing Essentials
Presented by: Ward Quarles, Velocity Technology Solutions

Part of       2012 Cloud Computing
Online Learning Series
Velocity Technology
    Solutions
    Velocity – the ERP in the cloud
    company – hosts and manages ERP,
    related applications, and disaster
    recovery services within its virtual
    private cloud environment. Aim is to
    lower operational costs, increasing
    service levels and improving software
    performance while reducing the
    burden on IT staff and enabling
    deployment flexibility. Our team has
    exceptional expertise managing
    enterprise software 24/7. Combined
    with our proprietary technology and
    superfast infrastructure, we increase
    application availability, security, and
    control. As a result, our customers are
    better positioned to accelerate
    enterprise growth and agility, attract
    and retain customers, and reduce cost,
    turning their ERP platforms into a
    strategic asset. Velocity is
    headquartered in New York City.
    www.velocity.cc



2      November 1, 2012                       Velocity Proprietary and Confidential
THE CLOUD COMPUTING
    LANDSCAPE

3   November 1, 2012   Velocity Proprietary and Confidential
Types of clouds




4   November 1, 2012   Velocity Proprietary and Confidential
Objectives of today’s session
    Today’s session is not:
    1. A study of meteorology (clouds is nephology)
    2. A services or product presentation
    3. A sales pitch

    Today’s session is:
    1. An education session on cloud computing
       terminology
    2. A review of current industry trends
    3. An encouragement for your organization to consider
       cloud computing strategies

5    November 1, 2012                 Velocity Proprietary and Confidential
Definition of cloud computing
    From National Institute of Standards and Technology
    “A computing model for enabling convenient,
    on-demand network access to a shared pool
    of configurable computing resources, including
    networks, servers, storage, applications and services,
    that can be rapidly provisioned and released with
    minimal management effort or service provider
    interaction.” (www.nist.gov/itl/cloud/)




6     November 1, 2012                              Velocity Proprietary and Confidential
Cloud computing means more
    flexibility for you

                          The next stage in the
                          Internet's evolution
                          Computing
                          infrastructure,
                          applications, business
                          processes, and
                          personal collaboration
                          delivered to you as a
                          service
                          Wherever and
                          whenever access


7   November 1, 2012   Velocity Proprietary and Confidential
More flexibility = more control to
    manage your business


                                                Provides a model
                         Addresses shortage         for more                Helps maximize the
    More time to focus
                         of IT expertise and      controllable,              strategic value of               CONTROL
     on innovation
                              resources        predictable costs of                 ERP
                                                   ownership




8     November 1, 2012                                                Velocity Proprietary and Confidential
Benefits: availability, speed, and
    innovation
    1.       Easy to deploy
    2.       Faster to deploy
    3.       Pay only for what you use
    4.       Less in-house IT staff/costs
    5.       Monthly payments
    6.       Offers the latest functionality
    7.       Encourages more standardization of
             IT
    8.       Sharing systems and information
             simpler
    9.       It’s the way of the future

                                                  Source: IDC


9        November 1, 2012                             Velocity Proprietary and Confidential
Potential challenges: security,
     quality of service, and fit
                                      1.      Security
                                      2.      Performance
                                      3.      Availability
                                      4.      Hard to integrate with in-
                                              house IT
                                      5.      Not enough ability to
                                              customize
                                      6.      Cost more than on-premise
                                      7.      Bringing back in-house may be
                                              difficult
                                      8.      Regulatory requirements
                                              prohibit cloud
                        Source: IDC   9.      Not enough suppliers yet

10   November 1, 2012                      Velocity Proprietary and Confidential
Participants




11   November 1, 2012   Velocity Proprietary and Confidential
Essential elements lead to
     flexibility

                                        Faster and/or self-
               Elasticity               provisioning and de-
                                        provisioning


               Application              Pay-as-you-go billing
               Programming Interfaces   model




12   November 1, 2012                        Velocity Proprietary and Confidential
Essential element:
     Elasticity
     • Creating, launching, and
       terminating computing
       resources, as needed
     • The more resources active
       and available, the more
       elastic



                                   elasticity
      Often enabled by
       virtualization technology




13     November 1, 2012                         Velocity Proprietary and Confidential
Essential element:
     Provisioning
     • Companies or their service
       providers control the
                                                                 Networking




                                    provisioning
       deployment of cloud
       services through a defined                  Memory
       service catalog                                            CPU
                                                              Data Storage
                                                   IP Addresses
                                                             Databases
                                                   Applications

14     November 1, 2012                                 Velocity Proprietary and Confidential
Essential element:
     Application Program
     Interfaces
     • Control APIs: allow cloud
       infrastructure to be added,
       reconfigured, or removed in
       real time
     • Data APIs: are the conduits
       through which data flows in
       and out of the cloud
     • Application functionality
       APIs: enable the
       functionality with which end
       users interact with
       infrastructure and data
                                      APIs
      APIs will evolve as cloud
       offerings become more
       complex.



15     November 1, 2012                      Velocity Proprietary and Confidential
Essential element:
     Billing
     • Cloud computing employs a
       usage billing model
     • Billing models include:
       -   per user
       -   per gigabyte (GB)
       -   per server
       -   pay per-use


      Billing types will evolve     billing
       based on the imagination
       of the service provider and
       the user.




16     November 1, 2012                        Velocity Proprietary and Confidential
Oracle cloud computing:
     5 essentials
     1.       Rapid Elasticity
     2.       On-Demand self-service provisioning
     3.       Broad network access
     4.       Measure service (Billing and metering of service usage)
     5.       Resource pooling




                                          Source: Oracle’s Achieving the Cloud Computing Vision


17        November 1, 2012                                        Velocity Proprietary and Confidential
THE ABC OF CLOUDS AND ITS
     SERVICE MODELS

18   November 1, 2012   Velocity Proprietary and Confidential
Types of clouds
                              Public cloud: service
                              provider



                              Private cloud: internal
                              or service provider



                              Hybrid cloud: combine
                              public and private



                              Community cloud




19   November 1, 2012   Velocity Proprietary and Confidential
Types of cloud
     Resources are dynamically




                                        public clouds
     provisioned on a self-service
     basis over the Internet, via
     web applications and web
     services, from an off-site third
     party provider who bills on a
     utility computing basis.

     •   Oracle
     •   Amazon
     •   Apple
     •   VMware




20       November 1, 2012                               Velocity Proprietary and Confidential
Types of cloud




                                      private clouds
     Offered on private networks
     from a provider has insight
     into workload and impacts to
     the infrastructure. Offers
     flexibility to customize
     solutions to meet security and
     performance requirements.

     • Velocity virtual private
       cloud
     • Oracle
     • Your company?




21     November 1, 2012                                Velocity Proprietary and Confidential
Types of cloud
     • Some IT departments must
       still deliver services via




                                      hybrid cloud
       traditional, in-house
       methods.
     • Companies will utilize a mix
       of public and private cloud
       approaches, depending
       upon the business
       requirements of their
       technology environment




22     November 1, 2012                              Velocity Proprietary and Confidential
Types of cloud




                                       community cloud
     • Organizations with similar
       requirements that seek to
       share infrastructure to
       realize the benefits of cloud
       computing
     • Costs are spread over fewer
       users than a public cloud,
       but more than a single
       tenant
     • May offer a higher level of
       privacy, security, and/or
       policy compliance and can
       be economically attractive
       as the resources are utilized
       and shared in the
       community

23     November 1, 2012                                  Velocity Proprietary and Confidential
Cloud Deployment Preference Change
(Buyer’s Open to Broader Scope)




                  Private                                    Hybrid                                 Public
      • Designed for, and access                 • Enterprise’s cloud services         • Designed for a market, not a
        restricted to, a single                    portfolio includes both               single enterprise
        enterprise (or extended                    private and public cloud            • Open to a largely unrestricted
        enterprise)                                services                              universe of potential users
      • An internal shared resource,             • Some specific services are          • Customers buy at specific
        not a commercial offering                  delivered in a combination of         level of abstraction (server,
      • IT Org is the “vendor” of the              public and private models             application, platform)
        shared/std service to its users            (e.g., private cloud “bursting      • Single-vendor or multi-vendor
                                                   to” a public cloud service)


     Resource           Single enterprise/            Virtual and physical (non-                 Multiple unrelated
     Isolation         extended enterprise              cloud) resources and                    enterprises (shared)
                           (dedicated)                        applications

   Control |     SLA    |   Specialization   |    Security    |   Agility |   Price Advantage   |   Access | Elasticity

        D.I.Y.


 © 2009 IDC                                                                                                       Nov-12   24
Cloud service models


                 Dynamic Application Services:              Software as a Service: standard, non-
                 applications, including customizations,    customized applications delivered as a
                 are fully managed by a service provider    shared service to end users over the
                 in a virtual private cloud                 Internet




                                                            Infrastructure as a Service: server,
                 Platform as a Service: application
                                                            storage, and network hardware and
                 development and deployment
                                                            associated software delivered as a
                 platform delivered as a service
                                                            service




25   November 1, 2012                                      Velocity Proprietary and Confidential
Cloud service models




                                    Dynamic Application Services
     • Day-to-day application
       management and technical
       support, including CNC
       expertise, for JD Edwards
       EnterpriseOne and JD
       Edwards World
     • Virtual private cloud
       application infrastructure
     • Data backup and disaster
       recovery
     • Service level agreement




26     November 1, 2012                                            Velocity Proprietary and Confidential
Cloud service models




                                      Software as a Service
     • CRM applications available
       on Oracle hardware from
       Oracle data center
     • Siebel CRM applications in a
       multi-tenant architecture
     • Oracle charges for number
       of users and number of
       months used




27     November 1, 2012                                       Velocity Proprietary and Confidential
Cloud service models




                                     Platform as a Service
     • Google’s App Engine
       enables developers to build
       and host web apps on the
       same systems that power
       Google applications
     • App Engine provides
       platform for fast
       development and
       deployment
     • Google promotes simple
       administration, patches and
       backups




28     November 1, 2012                                      Velocity Proprietary and Confidential
Cloud service models




                                     Infrastructure as a Service
     • Virtual computers available
       for running customer
       applications
     • Amazon charges for
       quantity of data processed
       or hourly usage
     • Servers available in pre-
       defined sizes, processing
       power, and geographic
       location




29     November 1, 2012                                            Velocity Proprietary and Confidential
Cloud service models




                                      Infrastructure as a Service
     • Designed for storing music,
       photos, and application data
     • Apple provides applications
       to push data to all your
       devices
     • Apple charges for iTunes
       Match application
     • Downloaded to iPhone with
       latest Apple update




30     November 1, 2012                                             Velocity Proprietary and Confidential
Cloud computing options: Oracle
     software suite scenarios
     Standalone                 Loose                     Tight                            Complete
     application             integration               integration                         adoption


                                   Adopt Talent
                                 Management to
                              coexist with Oracle’s
                                                        Real-time integration
                               PeopleSoft human                                              A complete set of
                                                          of manufacturing
                                     resources                                                   financials,
       No interoperability                               with order capture,
                              functionality. In this                                         procurement, and
      (standalone) among                                  order fulfillment,
                                  case, the loose                                            project modules—
      applications and no                                and CRM. This may
                                 interoperability                                            replacing existing
      integration with the                                 be Web service-
                                   comes from                                                  products as an
        other application                                 based, real-time
                               integrating people,                                          upgrade to complete
              suite                                      integration among
                                    employees,                                                back-office ERP
                                                               multiple
                                  hierarchies, or                                                 systems.
                                                            applications.
                                   management
                                hierarchies of the
                               PeopleSoft system.




31   November 1, 2012                                          Velocity Proprietary and Confidential
Analysts: “Cloud computing is
     moving mainstream”
                                       “All cloud markets will
                                       continue to grow, and the total
              “We see Cloud-based      cloud market (including
              infrastructures as       private, virtual private, and
              among the most           public cloud markets) will
              capable, reliable, and   reach about $61 billion by the
              secure IT                end of 2012.”
              infrastructures
              available.”




32   November 1, 2012                   Velocity Proprietary and Confidential
A recap: Benefits of cloud
     computing
Business agility        flexibility in compute resources cloud computing can deliver


Greater cost control    resource elasticity, usage billing model, leveraging scale offered by
                        a technology service
Faster time to market   ease/speed of Implementation


Increased workforce     systems can be accessed from wherever you are
productivity
Reduced business risk   experienced service providers who know how to optimize cloud
                        infrastructures
Higher technology       cloud is designed to provide better response time than internal
service levels          server hardware



33   November 1, 2012                                    Velocity Proprietary and Confidential
How do I pick a Cloud Provider?
     • If Applications and Security are most important –
       Private Cloud better than Public Cloud
     • If Economics is more important than Applications –
       Public Cloud better than Private Cloud
     • If Cost is important – Private Cloud with an OpEx
       model is better than on-premise CapEx
     • If Resource constraints is a concern – Dynamic
       Application Service Provider model is best for
       specialized application skills
     • If Experience of the Provider is key – Ask for number
       of cloud customers, number of years serving from
       cloud, applications supported, and references

34    November 1, 2012                       Velocity Proprietary and Confidential
Thank you for attending
     For more information or additional questions for
      any of the speakers please email Ward Quarles,
         director of strategic alliances at Velocity
     Technology Solutions at info@velocity.cc, or call
                       866.638.2779.




39    November 1, 2012             Velocity Proprietary and Confidential

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Cloud Computing Essentials

  • 1. Cloud Computing Essentials Presented by: Ward Quarles, Velocity Technology Solutions Part of 2012 Cloud Computing Online Learning Series
  • 2. Velocity Technology Solutions Velocity – the ERP in the cloud company – hosts and manages ERP, related applications, and disaster recovery services within its virtual private cloud environment. Aim is to lower operational costs, increasing service levels and improving software performance while reducing the burden on IT staff and enabling deployment flexibility. Our team has exceptional expertise managing enterprise software 24/7. Combined with our proprietary technology and superfast infrastructure, we increase application availability, security, and control. As a result, our customers are better positioned to accelerate enterprise growth and agility, attract and retain customers, and reduce cost, turning their ERP platforms into a strategic asset. Velocity is headquartered in New York City. www.velocity.cc 2 November 1, 2012 Velocity Proprietary and Confidential
  • 3. THE CLOUD COMPUTING LANDSCAPE 3 November 1, 2012 Velocity Proprietary and Confidential
  • 4. Types of clouds 4 November 1, 2012 Velocity Proprietary and Confidential
  • 5. Objectives of today’s session Today’s session is not: 1. A study of meteorology (clouds is nephology) 2. A services or product presentation 3. A sales pitch Today’s session is: 1. An education session on cloud computing terminology 2. A review of current industry trends 3. An encouragement for your organization to consider cloud computing strategies 5 November 1, 2012 Velocity Proprietary and Confidential
  • 6. Definition of cloud computing From National Institute of Standards and Technology “A computing model for enabling convenient, on-demand network access to a shared pool of configurable computing resources, including networks, servers, storage, applications and services, that can be rapidly provisioned and released with minimal management effort or service provider interaction.” (www.nist.gov/itl/cloud/) 6 November 1, 2012 Velocity Proprietary and Confidential
  • 7. Cloud computing means more flexibility for you The next stage in the Internet's evolution Computing infrastructure, applications, business processes, and personal collaboration delivered to you as a service Wherever and whenever access 7 November 1, 2012 Velocity Proprietary and Confidential
  • 8. More flexibility = more control to manage your business Provides a model Addresses shortage for more Helps maximize the More time to focus of IT expertise and controllable, strategic value of CONTROL on innovation resources predictable costs of ERP ownership 8 November 1, 2012 Velocity Proprietary and Confidential
  • 9. Benefits: availability, speed, and innovation 1. Easy to deploy 2. Faster to deploy 3. Pay only for what you use 4. Less in-house IT staff/costs 5. Monthly payments 6. Offers the latest functionality 7. Encourages more standardization of IT 8. Sharing systems and information simpler 9. It’s the way of the future Source: IDC 9 November 1, 2012 Velocity Proprietary and Confidential
  • 10. Potential challenges: security, quality of service, and fit 1. Security 2. Performance 3. Availability 4. Hard to integrate with in- house IT 5. Not enough ability to customize 6. Cost more than on-premise 7. Bringing back in-house may be difficult 8. Regulatory requirements prohibit cloud Source: IDC 9. Not enough suppliers yet 10 November 1, 2012 Velocity Proprietary and Confidential
  • 11. Participants 11 November 1, 2012 Velocity Proprietary and Confidential
  • 12. Essential elements lead to flexibility Faster and/or self- Elasticity provisioning and de- provisioning Application Pay-as-you-go billing Programming Interfaces model 12 November 1, 2012 Velocity Proprietary and Confidential
  • 13. Essential element: Elasticity • Creating, launching, and terminating computing resources, as needed • The more resources active and available, the more elastic elasticity  Often enabled by virtualization technology 13 November 1, 2012 Velocity Proprietary and Confidential
  • 14. Essential element: Provisioning • Companies or their service providers control the Networking provisioning deployment of cloud services through a defined Memory service catalog CPU Data Storage IP Addresses Databases Applications 14 November 1, 2012 Velocity Proprietary and Confidential
  • 15. Essential element: Application Program Interfaces • Control APIs: allow cloud infrastructure to be added, reconfigured, or removed in real time • Data APIs: are the conduits through which data flows in and out of the cloud • Application functionality APIs: enable the functionality with which end users interact with infrastructure and data APIs  APIs will evolve as cloud offerings become more complex. 15 November 1, 2012 Velocity Proprietary and Confidential
  • 16. Essential element: Billing • Cloud computing employs a usage billing model • Billing models include: - per user - per gigabyte (GB) - per server - pay per-use  Billing types will evolve billing based on the imagination of the service provider and the user. 16 November 1, 2012 Velocity Proprietary and Confidential
  • 17. Oracle cloud computing: 5 essentials 1. Rapid Elasticity 2. On-Demand self-service provisioning 3. Broad network access 4. Measure service (Billing and metering of service usage) 5. Resource pooling Source: Oracle’s Achieving the Cloud Computing Vision 17 November 1, 2012 Velocity Proprietary and Confidential
  • 18. THE ABC OF CLOUDS AND ITS SERVICE MODELS 18 November 1, 2012 Velocity Proprietary and Confidential
  • 19. Types of clouds Public cloud: service provider Private cloud: internal or service provider Hybrid cloud: combine public and private Community cloud 19 November 1, 2012 Velocity Proprietary and Confidential
  • 20. Types of cloud Resources are dynamically public clouds provisioned on a self-service basis over the Internet, via web applications and web services, from an off-site third party provider who bills on a utility computing basis. • Oracle • Amazon • Apple • VMware 20 November 1, 2012 Velocity Proprietary and Confidential
  • 21. Types of cloud private clouds Offered on private networks from a provider has insight into workload and impacts to the infrastructure. Offers flexibility to customize solutions to meet security and performance requirements. • Velocity virtual private cloud • Oracle • Your company? 21 November 1, 2012 Velocity Proprietary and Confidential
  • 22. Types of cloud • Some IT departments must still deliver services via hybrid cloud traditional, in-house methods. • Companies will utilize a mix of public and private cloud approaches, depending upon the business requirements of their technology environment 22 November 1, 2012 Velocity Proprietary and Confidential
  • 23. Types of cloud community cloud • Organizations with similar requirements that seek to share infrastructure to realize the benefits of cloud computing • Costs are spread over fewer users than a public cloud, but more than a single tenant • May offer a higher level of privacy, security, and/or policy compliance and can be economically attractive as the resources are utilized and shared in the community 23 November 1, 2012 Velocity Proprietary and Confidential
  • 24. Cloud Deployment Preference Change (Buyer’s Open to Broader Scope) Private Hybrid Public • Designed for, and access • Enterprise’s cloud services • Designed for a market, not a restricted to, a single portfolio includes both single enterprise enterprise (or extended private and public cloud • Open to a largely unrestricted enterprise) services universe of potential users • An internal shared resource, • Some specific services are • Customers buy at specific not a commercial offering delivered in a combination of level of abstraction (server, • IT Org is the “vendor” of the public and private models application, platform) shared/std service to its users (e.g., private cloud “bursting • Single-vendor or multi-vendor to” a public cloud service) Resource Single enterprise/ Virtual and physical (non- Multiple unrelated Isolation extended enterprise cloud) resources and enterprises (shared) (dedicated) applications Control | SLA | Specialization | Security | Agility | Price Advantage | Access | Elasticity D.I.Y. © 2009 IDC Nov-12 24
  • 25. Cloud service models Dynamic Application Services: Software as a Service: standard, non- applications, including customizations, customized applications delivered as a are fully managed by a service provider shared service to end users over the in a virtual private cloud Internet Infrastructure as a Service: server, Platform as a Service: application storage, and network hardware and development and deployment associated software delivered as a platform delivered as a service service 25 November 1, 2012 Velocity Proprietary and Confidential
  • 26. Cloud service models Dynamic Application Services • Day-to-day application management and technical support, including CNC expertise, for JD Edwards EnterpriseOne and JD Edwards World • Virtual private cloud application infrastructure • Data backup and disaster recovery • Service level agreement 26 November 1, 2012 Velocity Proprietary and Confidential
  • 27. Cloud service models Software as a Service • CRM applications available on Oracle hardware from Oracle data center • Siebel CRM applications in a multi-tenant architecture • Oracle charges for number of users and number of months used 27 November 1, 2012 Velocity Proprietary and Confidential
  • 28. Cloud service models Platform as a Service • Google’s App Engine enables developers to build and host web apps on the same systems that power Google applications • App Engine provides platform for fast development and deployment • Google promotes simple administration, patches and backups 28 November 1, 2012 Velocity Proprietary and Confidential
  • 29. Cloud service models Infrastructure as a Service • Virtual computers available for running customer applications • Amazon charges for quantity of data processed or hourly usage • Servers available in pre- defined sizes, processing power, and geographic location 29 November 1, 2012 Velocity Proprietary and Confidential
  • 30. Cloud service models Infrastructure as a Service • Designed for storing music, photos, and application data • Apple provides applications to push data to all your devices • Apple charges for iTunes Match application • Downloaded to iPhone with latest Apple update 30 November 1, 2012 Velocity Proprietary and Confidential
  • 31. Cloud computing options: Oracle software suite scenarios Standalone Loose Tight Complete application integration integration adoption Adopt Talent Management to coexist with Oracle’s Real-time integration PeopleSoft human A complete set of of manufacturing resources financials, No interoperability with order capture, functionality. In this procurement, and (standalone) among order fulfillment, case, the loose project modules— applications and no and CRM. This may interoperability replacing existing integration with the be Web service- comes from products as an other application based, real-time integrating people, upgrade to complete suite integration among employees, back-office ERP multiple hierarchies, or systems. applications. management hierarchies of the PeopleSoft system. 31 November 1, 2012 Velocity Proprietary and Confidential
  • 32. Analysts: “Cloud computing is moving mainstream” “All cloud markets will continue to grow, and the total “We see Cloud-based cloud market (including infrastructures as private, virtual private, and among the most public cloud markets) will capable, reliable, and reach about $61 billion by the secure IT end of 2012.” infrastructures available.” 32 November 1, 2012 Velocity Proprietary and Confidential
  • 33. A recap: Benefits of cloud computing Business agility flexibility in compute resources cloud computing can deliver Greater cost control resource elasticity, usage billing model, leveraging scale offered by a technology service Faster time to market ease/speed of Implementation Increased workforce systems can be accessed from wherever you are productivity Reduced business risk experienced service providers who know how to optimize cloud infrastructures Higher technology cloud is designed to provide better response time than internal service levels server hardware 33 November 1, 2012 Velocity Proprietary and Confidential
  • 34. How do I pick a Cloud Provider? • If Applications and Security are most important – Private Cloud better than Public Cloud • If Economics is more important than Applications – Public Cloud better than Private Cloud • If Cost is important – Private Cloud with an OpEx model is better than on-premise CapEx • If Resource constraints is a concern – Dynamic Application Service Provider model is best for specialized application skills • If Experience of the Provider is key – Ask for number of cloud customers, number of years serving from cloud, applications supported, and references 34 November 1, 2012 Velocity Proprietary and Confidential
  • 35. Thank you for attending For more information or additional questions for any of the speakers please email Ward Quarles, director of strategic alliances at Velocity Technology Solutions at info@velocity.cc, or call 866.638.2779. 39 November 1, 2012 Velocity Proprietary and Confidential