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Zero -> Million Users: ,[object Object],Acquiring customers and building a brand on a shoe-string budget,[object Object],April 2011,[object Object],Jay Meattle,[object Object],jay@shareaholic.com,[object Object]
My Background,[object Object],Competitive Site Analytics (B2B site);zero to million unique visitors per month within 20 monthsfrom launch,[object Object],Ad Network;zero to 4 billion ad impressions per month within 18 months,[object Object],Social Sharing Platform; zero to 200 million unique visitors per month within 16 months,[object Object]
Shareaholic by the Numbers:,[object Object],browser extensions: 2,000,000+ downloads,[object Object],Recommended for Firefox, Chrome, Internet Explorer, Opera,[object Object],publisher tools: 850,000+ downloads,[object Object],Top-5 WordPress plugin.  Reach of 200+ million unique visitors per month,[object Object],share API:,[object Object],1,000+ developers,[object Object]
How Fast Are We Growing?:,[object Object],+34% Growth in 1 Month,[object Object],18,816,374 pageviews/day,[object Object],13,986,821pageviews/day,[object Object]
Four User AcquisitionLessons We Learned at Shareaholic:,[object Object]
#1: Take Part in Competitions,[object Object]
#1: Take Part in Competitions,[object Object],Taking part is usually a lot of work.  But if you win it can instantly alter your product’s growth trajectory:,[object Object],Instant Credibility ,[object Object],Free Promotion / Distribution,[object Object],In our case, Platform owner will suddenly really care about you(ex. Google, Mozilla, Microsoft, Apple),[object Object],Worth the effort.  Even if you don’t win the final, at least you’re now on the radar.,[object Object],Shareaholic won the Grand Prize for best Firefox and Firefox Mobile Extension’s in world-wide contests organized by the Mozilla Foundation.,[object Object]
#2: Leverage App Directories,[object Object]
#2: Leverage App Directories,[object Object],Most Large Platforms have an App Directory.  They drive a lot of high quality free traffic / leads / downloads / Users. (ex. Google Apps Plugins Directory, Apple App Store),[object Object],Important to rank high and be on “featured” lists,[object Object],Easier to get featured if you’re early; very tough if directory crowded with similar products,[object Object],Shareaholic is top ranked / featured by Mozilla, Google, Opera, Microsoft, WordPress,[object Object]
#3: Partnerships with Bigger Brands,[object Object]
#3: Partnerships with Bigger Brands,[object Object],Partnering with big brands brings a lot of credibility by association.,[object Object],Getting the first one is the hardest, but not impossible.  Don’t be afraid to ask!,[object Object],Easier to partner with up and coming teams within large organizations as they tend to be more entrepreneurial.,[object Object],Shareaholic has been a launch partner for Google Buzz, Goo.gl, Microsoft, etc,[object Object]
#4: Make Journalists/Bloggers Care,[object Object]
#4: Make Journalists/Bloggers Care,[object Object],You (not your PR firm) should be constantly talking to and building relationships with journalists.  Authenticity is key.,[object Object],Start building relationships before you need them.,[object Object],Press Releases are a waste of time!  They won’t get you covered by top journalists.  We wrote a Press Release once, and quickly learnt our lesson.,[object Object],Make your product easy to write about:,[object Object],Ride a hot trend (ex. social, mobile, local),[object Object],Much easier if your product is one that a blogger/journalist would find useful,[object Object],Make the journalist look good (ex. give exclusives on big company news),[object Object],Shareaholic has never employed a PR firm. Been covered by NY Times, BBC, TechCrunch, WIRED, PC Magazine, etc.,[object Object]
Bonus #5: Open Your APIs(make other developers care about you),[object Object]
Overarching Take Away:,[object Object],Make People Care About You(users, platforms, partners, press, developers),[object Object]
jay@shareaholic.com,[object Object],http://twitter.com/meattlehttp://www.shareaholic.com,[object Object],Thank You!,[object Object],ps. we’re hiring.,[object Object]

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