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Six Ways Social
     Media is
    Changing
Trent Blizzard
Blizzard Internet Marketing
trent@blizzardinternet.com
Rich Snippets
AKA:
● Microformats
● Structured Data
● Schema

Essentially: telling search engines what they
are seeing

Benefit: More Traffic Now, Future Bright but
Unknown
#1 Author Tag




Serious SEO:
● Guest Blog Posts are Back!
● Discuss adding "author" tags to your pages.
#2 Video




Serious SEO: Find Videos on Youtube and
Video and embed in website. (and of course
proper rich snippet code)
#3 Events




Serious SEO: Using Google's Data Highlighter
Tool to Add events to Google.
#4 Reviews




Serious SEO: Adding schema coded reviews
liberally to entire website
Rich Snippet Resources
Google Rich Snippet Tool
http://www.google.com/webmasters/tools/richsnippets



Google Webmaster Tools
www.google.com/webmasters/tools/



Schema.org
www.schema.org
#5 Dwell Time and Click-Thru-Rates
New Elements in Google

● % of viewers that click on a search result
● # seconds visitor stays on website after
  clicking.
   ○ specific to keyword phrase searched


Advanced SEO:
● Strategies to increase CTR
● Strategies to increase dwell time
#6 Shares, Likes, Comments,
Tweets & Pins
Google and Bing rewarding website that are
"mentioned" on social websites.

Serious SEO:
● Adding Facebook "commenting" area to
  webpages. example
● Actively grow reviews on review websites.
● Understand "FanGate" and Fangating

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Six Techniques to Use Social Media for Better Google Results

  • 1. Six Ways Social Media is Changing Trent Blizzard Blizzard Internet Marketing trent@blizzardinternet.com
  • 2. Rich Snippets AKA: ● Microformats ● Structured Data ● Schema Essentially: telling search engines what they are seeing Benefit: More Traffic Now, Future Bright but Unknown
  • 3. #1 Author Tag Serious SEO: ● Guest Blog Posts are Back! ● Discuss adding "author" tags to your pages.
  • 4. #2 Video Serious SEO: Find Videos on Youtube and Video and embed in website. (and of course proper rich snippet code)
  • 5. #3 Events Serious SEO: Using Google's Data Highlighter Tool to Add events to Google.
  • 6. #4 Reviews Serious SEO: Adding schema coded reviews liberally to entire website
  • 7. Rich Snippet Resources Google Rich Snippet Tool http://www.google.com/webmasters/tools/richsnippets Google Webmaster Tools www.google.com/webmasters/tools/ Schema.org www.schema.org
  • 8. #5 Dwell Time and Click-Thru-Rates New Elements in Google ● % of viewers that click on a search result ● # seconds visitor stays on website after clicking. ○ specific to keyword phrase searched Advanced SEO: ● Strategies to increase CTR ● Strategies to increase dwell time
  • 9. #6 Shares, Likes, Comments, Tweets & Pins Google and Bing rewarding website that are "mentioned" on social websites. Serious SEO: ● Adding Facebook "commenting" area to webpages. example ● Actively grow reviews on review websites. ● Understand "FanGate" and Fangating