2. Purpose of Presentation
Bring Travel Oregon, RDMOs & DMOs together
Present partnering opportunities in advance of
budget building for 2009-10 time period
Kick off the Regional Cooperative Marketing
Program (RCMP)
Discussion / questions
Not an overview of all Travel Oregon programs
Programs subject to change based on Commission
approval and budget forecasts
OREGON. WE LOVE DREAMERS.
3. Travel Oregon Strategic Plan
2009-11 Biennium Strategic Plan
Fall – survey sent to DMOs and tourism industry
Oct. through March – building plan
Public forums at Commission Meetings Dec. & Feb.
April –Review draft plan highlights at Commission
meeting. Plan will be posted after conference for
minimum of 30 days
June – final plan approval
OREGON. WE LOVE DREAMERS.
4. Regional Cooperative Marketing
Program (RCMP)
RCMP is a Travel Oregon program
“Within the scope of the legislation, the Oregon Tourism Commission may
appropriate as much as 15% of the revenue from the statewide lodging tax to
Oregon’s tourism regions for cooperative regional and multi-regional marketing
efforts”
Goals of the Regional Cooperative Marketing Program:
Maximize the benefits to Oregon’s economy from the statewide lodging tax
Encourage multi-regional and targeted niche marketing (focused on out of state
and international visitors)
Maximize economic benefits provided by the RCMP program to the seven
regions
Leverage Oregon Tourism Commission’s programs
Deliver consistent messages, outstanding experiences, and efficient use of
resources
Implement program in a manner that is efficient for both the RDMOs and the
Travel Oregon staff
OREGON. WE LOVE DREAMERS.
5. RCMP Timeline
Dec. – kick off
Feb. – Todd provides revenue forecasts to Commission at
Feb. Commission meeting. RCMP forecasts then provided
to regions
Jan.-March - RDMO marketing committees build plans
April – RDMOs present proposed programs/budgets to
Travel Oregon (week of Gov’s Conference)
April/May – Plan negotiation between Travel Oregon team
and regions. Travel Oregon team gives approval pending
Commission review
June – Plans reviewed by Commissioners and approved at
Commission meeting
OREGON. WE LOVE DREAMERS.
7. International Marketing & Sales
Highlights of Strategic Plan 2009-11
– Promote inbound leisure travel with focus on target
markets and international PDX non-stop flights and non-
stops to Seattle and SFO
– Increase marketing efforts in Canada, with focus on B.C.
Motor-coach operators, FIT and Golf operators
– Leverage Travel Channel Europe marketing opportunities
with Tour Operators and Journalists in all markets
– Build product in emerging markets, Korea, China, India,
Russia and Australia
OREGON. WE LOVE DREAMERS.
8. All Markets Research Trips
Media and Travel Trade Research Trips
– Focus of fall and winter months to host research
trips (summer is preferred travel time)
– Recommend: RDMO budget minimum -$5000
to $10,000 funds for Research Trips
– Local DMO participation is highly
recommended, join for dinners or activities,
including non-financially supported trips
OREGON. WE LOVE DREAMERS.
9. European Marketing Activities
Partner Opportunities
– UK: WTM 2010, $3000, 2009 Sales Mission opportunity TBD
– Germany: ITB 2009-11, March, $3,000*
– All Markets: Pow Wow 2010-11, Spring, $3,000 (waitlist)
– All Markets: NAJ East and West, January/June, 2009-11 $1100
– All Markets: Go West, 2009-11, $1300
– Visit USA shows in Netherlands, France, and other markets will be
attended by TO staff, leads distributed, no delegations planned
– Media and Journalist Research Trips are planned for all key markets,
Germany, UK, France, Netherlands and Italy, on going
– Exploring Russia, Eastern Europe and Scandinavia for product
development
*all costs on this page reflect cost per show each year
OREGON. WE LOVE DREAMERS.
10. Europe Marketing & Promotions
Travel Channel Europe television series: website advertising
due by Dec. 29, 2009, rate sheet available
Special promotions with tour operators for streaming video
and website links. Special Events at ITB 09, POW WOW 09
and WTM 09
Radio promotion in France will offer giveaways for
accommodations, meals and attractions
Online Niche, Incentive, and Social Networking Marketing.
Example: Goseeoregon.com tour operator advertising
Co-op Advertising with Receptive and Tour Operators:
$500-$1500
OREGON. WE LOVE DREAMERS.
11. Asia Marketing Activities
September 2009-11: JATA – World Travel Fair, Japan,
$2,000*, Sales Mission tied into JATA TBD
November 2010: CITM – China International Travel Mart,
Shanghai, China, $2,000
NAJ West January 2010-11, $1,100
Active America Spring 2010-11, Travel Oregon staff to
attend
May 2009-11: International Pow Wow, wait list
June 2009-11: KOTFA – Korea Travel Expo, Seoul, Korea,
$2,000, TO staff to attend
Media and Journalist Research Trips, focus on shoulder
seasons, culinary, student trips and golf, ongoing
*all costs on this page reflect cost per show each year
OREGON. WE LOVE DREAMERS.
12. Asia / Pacific Rim Strategies
South Korea now a visa waiver country, with predicted inbound leisure
travel to grow.
– Attending Kofta in June 09 to develop opportunities for new product in tour
operator brochures and media trips; focus on golf
China and India are both emerging markets
– Targeted efforts include CITM, working with NTA Tour Operators, official
operators for China market. Education of suppliers is key for both markets
Culinary and Golf will be targets for Asia and water-related tourism for
India
Australia: US is the most popular international destination with an
average of 22 days per stay
– Australian dollar has gained against the US dollar
– Australian vacation time corresponds to Oregon’s shoulder seasons
– TO will attend Visit USA Show in Australia in 2009
OREGON. WE LOVE DREAMERS.
13. Domestic & Canada Travel Trade
Strategies
Increase Oregon tourism product through packaged tour
operators, focusing on Oregon’s unique experiences
Focus: family travel, smaller groups, girlfriend getaways,
culinary
Build on success of NTA 08 sponsored lunch and tour
operator dinner
Implement action items to support above strategies in
collaboration with OTTA
Increased focus on Canadian market, targeting BC motor
coach, FIT, shopping and golf packages, consumer direct
online and print advertising
OREGON. WE LOVE DREAMERS.
14. Domestic and Canada Travel
Trade Activities
Domestic Market
– NTA Spring Meet, 09/11 TBD
– National Tour Association Convention, November 09-11 Cost:
$2,300
– LA Sales Mission, dates TBD
– American Bus Association: January/February 09-11 Cost: $1,150
– Travel Alliance Partners, June 09-11 Travel Oregon staff attends by
invitation only
– OTTA membership
Canada Market
– Addison Travel Show, Vancouver: January 09–11, and
Calgary/Toronto: August 09-11, $1,400
– Media and Tour Operator Research Trips are ongoing in both
markets
OREGON. WE LOVE DREAMERS.
15. Advertising Co-ops – All Markets
Travel Channel Europe Website, rate sheet available
Discover America USA Travel Guide: Travel Oregon
– 1,250,000 distribution in German speaking countries, Japan, Mexico, Italy, France,
and UK, American Journal, Scandinavia, Netherlands
– 1 page Travel Oregon ad. Variety of co-op rates available based on TIA
membership, etc. Example: ¼ page ad: (based on 2008 prices) $11,960-$14,260
Germany: Travel Oregon 3 inserts per year
– Co-op rates available from $1000-$6000. 40,000 distribution, six issues per year
Courier: Travel Oregon 2 inserts per year, ¼ page $500 per partner, 6,000
distribution, monthly
Canada: Consumer Pubs and online: TBD
Adhoc opportunities for niche pubs, tour operator brochures and online, all
markets: $500-$2000
OREGON. WE LOVE DREAMERS.
17. Consumer Marketing Programs
2 Year/$5+ million campaign
Media/Advertising
Public Relations & Publications
– Media outreach and production of visitor guides
Promotions, Broadcast & Strategic Alliances
– Oregon Bounty, Livewire, Golf Promotion
Interactive
– Website, blog, e-newsletter
Fulfillment
– Guide distribution, call center, CRM, TOOL, TORP
OREGON. WE LOVE DREAMERS.
18. Consumer Marketing Objectives –
Direction for new Biennium Plan
Continue to engage consumers in the Oregon Brand
Breakthrough clutter by focusing our messaging
Drill down messaging to key themes during key time
frames
Build community and connection with consumers
who identify with the Oregon mindset
Leverage Oregon fans to tell their stories/share their
tips
OREGON. WE LOVE DREAMERS.
19. Strategic Enhancements in
Domestic Consumer Marketing
Seasonal Focus
– Culinary in Fall/Outdoor Recreation in Spring
New spring outdoor promotion
– Golf
Leveraging Oregon Fans
– Development of tools to help them share their experiences
Co-operative Marketing Opportunities
– Increased opportunities that are more affordable
Sustainability
– Internal/external programs
OREGON. WE LOVE DREAMERS.
20. Longwoods Research
$ 2.00
$ 1.80
Ad Accountability: $ 1.60
$ 1.40
The results from 2004 show the $ 1.20
“Oregon Dreamer” ads work $ 1.00
$ 0.80
– 6:1 ROI $ 0.60
– Spending generated per ad dollar is $ 0.40
at $159 (up 39% from ‘01) $ 0.20
The study is fielded every 4 years $ 0.00
2001 2004
Cost to Generate One Trip Has
Decreased by 32%
Visitor Profile:
Funded by Travel Oregon and the 7 regions
Fielded every 2 years
OREGON. WE LOVE DREAMERS.
21. Overall Response Rates
Response to Advertising
(2004-2008)
250,000
200,000
150,000
100,000
50,000
2004
2005
2006
2007
2008
0
January February March April
OREGON. WE LOVE DREAMERS.
May June July August September October November December
22. Oregon. We Love Dreamers.
Oregon is home to an inordinate number of people who
not only dream big, but who make those dreams happen
OREGON. WE LOVE DREAMERS.
Genuine. Visionary. Stewardship.
23. Advertising/Media Objectives
Overall
Continue to grow awareness that Oregon is a premier travel destination
Stimulate interest/response for additional information
Target:
– Adults 25-64
– Spend $1,000+ on Vacation Travel
– Live in CA, OR, ID, WA (secondary: NY and Vancouver BC)
This Year
Continue to stand out in a crowded category
Address the evolving trends in travel
– More trips being planned on the internet
– Economic Realities
Effectively utilize our budget, which is comparable to last year
OREGON. WE LOVE DREAMERS.
24. Advertising/Media Strategy
Break fiscal year into two focused seasonal marketing pillars:
Fall '09 - Culinary Tourism Spring '10 - Outdoor Recreation
Communication: Oregon chefs, vintners, brewers, Oregon golf, hiking, fishing, skiing, wind
farmers, farmers markets, etc. surfing, cycling, etc.
Media: Titles/Websites appealing to culinary Titles/Websites appealing to adventure
tourists within our target audience tourists within our target audience
Promotion: Oregon Bounty Develop Golf Promotion
Advantages
• Oregon stands out with focused advertising messages
• Highlights the State’s greatest assets…within season
• Leverages the success of Oregon Bounty
• Partners can build co-ops around seasonal focus…when consumers
are more likely to plan seasonal travel
OREGON. WE LOVE DREAMERS.
25. FY’09/’10 Media Plan Snapshot
2009 2010
TOTAL TOTAL
MEDIA J A S O N D J F M A M J Impressions Spend %
CULINARY/BOUNTY
- national/local print 18,634,000 $758,685 32.4%
- online banners & sponsorships 17,500,000 $250,000 10.7%
- google keyword search 1,375,000 $50,000 2.1%
- mobile banners & call to click 3,000,000 $50,000 2.1%
- bounty radio partnership 8,894,500 $200,000 8.5%
CULINARY SUBTOTAL 49,403,500 $1,308,685 56.2%
OUTDOOR/RECREATION
- national/local print 14,160,000 $327,287 14.0%
- online banners & sponsorships 17,500,000 $250,000 10.7%
- google keyword search 1,375,000 $50,000 2.1%
- madden insert 875,000 $37,000 1.6%
- golf initiative 10,020,000 $305,000 13.0%
OUTDOOR REC SUBTOTAL 43,930,000 $969,287 41.6%
OPPORTUNISTIC/TEST FUNDING $50,000 2.1%
MEDIA TOTALS 93,333,500 $2,327,971 100.0%
BUDGET $2,340,000
OVER/UNDER $12,029
1+ REACH = 62% // AVG FREQUENCY = 5.7x // 3+ REACH = 38.6%
Note: Confidential and subject to change
OREGON. WE LOVE DREAMERS.
26. Magazine Highlights
Culinary (Fall ’09) OREGON. WE LOVE DREAMERS. Outdoor (Spring ’10)
Note: Confidential and subject to change
27. Vancouver BC – Consumer Test
Market
In conjunction with the TO International team, we’re exploring a
possible advertising initiative in Vancouver BC
– Opportunity to build Travel Oregon brand awareness in this city
– Mine this “nearby” International market
Target Audience:
– A25-64 who live in BC & traveled to Western States in past 3 yrs
Timing: one campaign season in FY’09/’10
Potential plan: would feature a media mix based on similar
deliveries in domestic plan (single season)
OREGON. WE LOVE DREAMERS.
Note: Images do not represent a final media mix
28. Co-op Programs
Takes Consumer From Inspiration to Purchase
– Provides a platform for our partners to highlight what their regions
have to offer
Brand Campaign Co-op Partner Pg
Dreamer ads create Showcases tangible
awareness for and travel experiences,
provide inspiration products and
to visit our State by move visitors farther packages that can
telling a wide down the buying cycle be purchased
breadth of unique throughout Oregon
stories that capture
the depth of the
Oregon experience
OREGON. WE LOVE DREAMERS.
29. Print Co-ops: Creative
Revised co-op units in the works
2 pages
– Page 1: Oregon Dreamer Page (new format)
– Page 2: Co-op page unit (similar to last
year’s)
Features the Travel Oregon brand
elements
Provides efficiencies to the Travel
Oregon media buy
Standard Pg 2 Co-op Ad
OREGON. WE LOVE DREAMERS.
30. Print Co-ops: Opportunities
Planned Co-ops
GEOGRAPHIC COST OF
MAGAZINE ISSUE SEASON DISTRIBUTION CIRC. DEADLINE PG
Bon Appetit July 2009 Culinary OR, CA, WA, ID 331,000 3/20/2009 $15,937
August 2009 Culinary OR, CA, WA, ID 331,000 4/20/2009 $15,937
September 2009 Culinary OR, CA, WA, ID 331,000 5/20/2009 $15,937
October 2009 Culinary OR, CA, WA, ID 331,000 6/21/2009 $15,937
Budget Travel Jul/Aug 2009 Culinary OR, CA, WA, ID 125,000 4/1/2008 $4,556
Sep 2009 Culinary OR, CA, WA, ID 125,000 6/1/2008 $4,556
Oct 2009 Culinary OR, CA, WA, ID 125,000 7/1/2008 $4,556
March 2010 Outdoor Rec. OR, CA, WA, ID 125,000 12/1/2008 $4,736
April 2010 Outdoor Rec. OR, CA, WA, ID 125,000 1/1/2009 $4,736
May 2010 Outdoor Rec. OR, CA, WA, ID 125,000 2/1/2009 $4,736
Golf Digest March 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 11/20/2008 $10,641
April 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 12/18/2008 $10,483
May 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 1/18/2009 $10,483
Gourmet July 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 4/1/2008 $10,478
August 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 5/1/2008 $10,478
September 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 6/1/2008 $10,478
October 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 7/1/2008 $10,478
National Geographic March 2010 Outdoor Rec. National 625,000 11/23/2008 $8,663
Adventure April 2010 Outdoor Rec. National 625,000 12/23/2008 $8,663
May 2010 Outdoor Rec. National 625,000 2/1/2009 $8,663
The New Yorker July 2009 Culinary OR, SF, SAC, LA, SEA, NYC 372,000 5/15/2008 $25,783
August 2009 Culinary OR, SF, SAC, LA, SEA, NYC 372,000 6/15/2008 $25,783
September 2009 OREGON. WE SAC, LA, SEA, NYC
Culinary OR, SF, LOVE DREAMERS. 372,000 7/15/2008 $25,783
Note: rates and media schedule subject to change
31. Madden Integrated Media
Campaign
Planning to participate in this lead-generating program for
Spring 2010
Distribution:
– CA - Los Angeles, Sacramento, SF; OR - Eugene, Medford, Portland,
Salem; WA - Kennewick/Tri-City, Seattle, Spokane, Vancouver,
Yakima; ID – Boise; Canada – Vancouver BC
Circulation: 874,000
2008 Results: averaged 8,000 leads
– 40% more than in 2007
Rates:
– Contact Lisa Heavers for final rates (866-921-0130)
– Estimated net rates range…
• from $33K (full page)
• to $3K (for small space brochure ad)
OREGON. WE LOVE DREAMERS.
32. Oregon Golf Promotion
Travel Oregon is developing a Golf Promotion that builds awareness
amongst high-yield golf consumers that Oregon is a great golf travel
destination where they can experience world-class (but affordable) golf,
culinary/dining, and shopping experiences
– Drive leads and overnight visits from vacation golfers
– Increase rounds played
Final program is TBD but will likely be a combination of print and online
– Leverage existing Travel Oregon channels and purchase relevant golf
media
– Educate vacation golfers
Various tiers for our partners to buy into, ranging from $2,500-$30,000
Timing: Spring 2010
OREGON. WE LOVE DREAMERS.
33. Online Co-op Opportunities
Additional online co-op opportunities to consider in your
budgets:
– Possible Oregon Bounty promotion on Travelocity.com Fall 2009
• Dependant on results of 2008 buy
– Travel Oregon brand online co-op buy – in development.
Possible directions include…
• Display banner model
• Shared search engine buy
OREGON. WE LOVE DREAMERS.
35. Bounty Direction 2009
Idea TBC: Focus on recipes and chefs
Bounty Co-op Opportunities:
– All regions will be featured
– Set aside funds for late summer/fall advertising
to support regional push (SOVA example next
slides)
– Buy a Bounty co-op insert on TO plan
– Buy into the online co-op (Travelocity or other –
range TBD $2,500-$30,000)
OREGON. WE LOVE DREAMERS.
38. Interactive Marketing
2009-10 Strategic Direction
Goal: ENGAGE in a conversation with consumers and
provide them INSPIRATION, INFORMATION and
TOOLS for their OREGON vacation experience
1. Showcase the Oregon experience
2. Engage at every stage of the trip
3. Improve connectivity & partnerships
OREGON. WE LOVE DREAMERS.
39. #1: Showcasing The Oregon Experience
Continue to build TO as
the “go-to” source for
the Oregon experience
OREGON. WE LOVE DREAMERS.
40. #1: Showcasing The Oregon
Experience…(cont’d)
TravelOregon.com:
Continue to offer wide
breadth of content…but
evolve…
• “Surfacing” and
“storytelling”
OREGON. WE LOVE DREAMERS.
41. #1: Showcasing The Oregon
Experience…(cont’d)
Extend the brand and
connect with fans
wherever they are via
applications and
“embassies”
Provide platform and
encourage fans to tell
their stories via aps
and embassies
OREGON. WE LOVE DREAMERS.
42. #1: Showcasing The Oregon
Experience…(cont’d)
Close storytelling gap via
compelling video stories
Travel Oregon w/ Grant
McOmie (working title)
28 episodes in 3 months
Airing: TO.com;
KGW.COM & KGW &
NWCN TV
Start date: Spring 2009
OREGON. WE LOVE DREAMERS.
43. #2 Engage At Every Stage of Trip
Experience
Engage at Every Stage of Trip
Inspiration
Information
Compare/
Decide
Buy
Trip
Post
Trip
OREGON. WE LOVE DREAMERS.
44. #3: Connectivity & Partnerships
Introducing the “ORB”
– Partner sites: Oregon Coast, Wine Country,
Oregon Wine Board
Introducing: Beta “TO Digital Ad Network”
– Display ad program
– Initial Rollout: 11 pages, 16 spots on TravelOregon.com
only
TORP + TOOL
OREGON. WE LOVE DREAMERS.
45. The “ORB” (Working title!)
What is it?
– Repository of all consumer Oregon tourism data
(attractions, events, lodging, outdoors, dining)
OREGON. WE LOVE DREAMERS.
46. “ORB” Timeline & Rollout
Feb. 1: Orb Version 0.5 (Beta!)
– “Orb” Events database
• What: Authoritative source for statewide visitor
friendly events
• How can we interact? API or web based tools
• RESTful API (Representational State Transfer, Application
Programming Interface)
• What can I do?: Allow authenticated users to
upload, download, and interact with “Events” from
their own websites and/or applications
OREGON. WE LOVE DREAMERS.
47. #3 Connectivity & Partnerships
(cont’d)
Introducing: Beta “TO Digital Ad Network”
– Display ad program
– Initial Rollout: 11 pages, 16 spots on
TravelOregon.com only
– Cost: $400/position (3 month commitment
required; TO family advertisers rate:
$300/month)
OREGON. WE LOVE DREAMERS.
48. Placement Locations
Content Page Unit Size 2008 Estimated # of spots
Traffic
(impressions/page
views)
Explore Oregon 728 x 90 400,000 4
Explore Oregon/Oregon Coast 300 x 250 315,000 3
Explore Oregon/Southern Oregon 300 x 250 140,000 1
Explore Oregon/Portland Metro 300 x 250 150,000 1
Explore Oregon/Mt Hood Columbia 300 x 250 145,000 1
Explore Oregon/Willamette Valley 300 x 250 127,000 1
Explore Oregon/Central Oregon 300 x 250 97,000 1
Explore Oregon/Eastern Oregon 300 x 250 83,000 1
Experiences Landing 300 x 250 108,000 1
Seasonal Offerings Landing 728 x 90 97,000 1
Travel Tools Landing 300 x 250 100,000
OREGON. WE LOVE DREAMERS.
1
49. Fulfillment
Current functions:
– Call center
– Fulfillment
– TOOL
– TORP
– Consumer database
CRM Enhancements
– Engage consumers: Provide tools consumers can use to share their
experiences before, during and post trip. Make travel planning fun
– Enhanced service: Find out more about consumers to better provide the
info they seek when they need it
– Connect them to their destination
• Automated CRM-based lead system
• Online chat/connect with regional partners
OREGON. WE LOVE DREAMERS.
50. Public Relations
Strategy: engagement - bring Oregon to the media
Generate coverage that engages consumers,
inspires them to request material and plan a trip
Reinforce Travel Oregon as the respected media
resource and Oregon as a must-see destination
Prompt consumer interaction with the brand
Travel Oregon media kit
Share Your Stories, Personalities, Images, Video for…
National Media Outreach: we proactively pitch stories of what’s new,
emerging, and special in Oregon
Oregon Oddities: 5x/yr, themed stories, quick and quirky, short-lead
Only in Oregon: 2x/yr, seasonal stories, feature-oriented, long-lead
Travel Oregon Image/Video Library: offered when journalists request
images or b-roll for stories, often on deadline
OREGON. WE LOVE DREAMERS.
51. Publications
Published by Travel Oregon:
Travel Oregon Magazine
Oregon Trip Planner
Scenic Byways Guide
Travel Oregon Kid’s Guide
Published with partners:
Ski Oregon Guide
Storyline and advertising
opportunities
OREGON. WE LOVE DREAMERS.
52. Consumer Trade Shows
Objective:
Travel Oregon to assist RDMO and DMO’s to have a unified presence at
existing domestic leisure travel shows.
Testing 2 shows this year:
Times Adventure and Travel Expo: Los Angeles, CA
– February 14-15, 2009
– Potential sales mission
Sunset Celebration: Menlo Park, CA
– June 6-7, 2009
– Contact: Linea Gagliano, linea@TravelOregon.com
OREGON. WE LOVE DREAMERS.
53. Tourism Development
Mission
“To assist communities and organizations to develop, enhance and
implement quality tourism plans and products”
Travel Oregon, strategic marketing plan & budget 2007 - 2009
OREGON. WE LOVE DREAMERS.
54. Tourism & Hospitality Consortium
Business & Tourism Town Halls
Each “Town Hall Event” is an open conversation about the perceptions
and realities of Oregon’s tourism and hospitality industry as it relates to the
business environment in Oregon. It serves as an opportunity to hear from
and interact with tourism and business leaders as they address the important
topics facing our local area and the state. Town Hall Dates:
– November 4 – Eugene
– November 20 - Jacksonville
– December 12 – Lincoln City
– December 18 – La Grande
– TBA, 2009 – Central Oregon
– TBA, 2009 – Mt.
Hood/Gorge
– TBA, 2009 – Willamette
Valley OREGON. WE LOVE DREAMERS.
55. State Welcome Center updates
– Portland International Airport
» Opening Spring 2009
– Brookings/Crissey Field Welcome Center
» Soft Opening December 4
» Public Opening June 6
– Ashland/Siskiyou Welcome Center
OREGON. WE LOVE DREAMERS.
56. Governor’s Conference on Tourism
April 19-21, 2009
25th Anniversary
Salem Conference Center
Theme: Celebrate the Past, Envision the Future
Exhibitor, Sponsor and Advertiser opportunities available now
– 25th Anniversary Commemorative Program
Attendee registration opens in January
OREGON. WE LOVE DREAMERS.
57. Oregon Q CARE – Customer
Service Training
OregonQCare.com
Two levels of partnerships:
– Oregon Q Care Preferred Partner
• An organization that is actively marketing the Oregon Q Care
customer service training program to its members and industry as
a whole: ORA, OLA, Associations, etc.
– Silver Star of Service Partner
• Visitor industry businesses: restaurants, attractions, lodging
facilities, gas stations, museums, etc.
OREGON. WE LOVE DREAMERS.
58. Matching Grants Program
Problems and suggested changes to the RDMO/DMO Letter of Support
requirement of the Matching Grants Program:
#1 YOU need more info from the grantee before you can decide if you support their project.
• We can make it a requirement that they send their grant project idea form that they have to fill out and
send to Travel Oregon to their DMO and RDMO so you have all of that same information ahead of
time.
#2 Deadline for grantees to contact their DMO’s and RDMO’s for Letters of Support.
• The deadline to apply in 2008 was Friday, August 22. We can set a 2 week before deadline (For 2008
would have been August 8) that we tell them is the latest date they can contact you for a letter. After that
date (and you know there will be people asking!) they either cannot ask you OR if they do ask you, you
know that you can tell them NO!
#3 Communication.
• We encourage you to work with these grantees to fine tune their grant project ideas so they fit in with
your strategic plan as much as possible. AND PLEASE communicate with us any information you
would like us to know about this project or organization. We can share with the Grant Review
Committee if you would like and can keep it confidential if you prefer.
OREGON. WE LOVE DREAMERS.
59. TIA’S Sustainable Tourism
Initiative
Launching new site, www.travelgreen.org in
January 2009
Soliciting case studies from tourism
organizations’ environmental sustainability
programs
Due Friday December 12th
Contact: Kristin Dahl
kristin@traveloregon.com
OREGON. WE LOVE DREAMERS.
60. Rural Tourism Studio
Winter 08-09 Program Design
Wallowa County has been
selected as the first pilot region
to receive assistance, Spring 09
Working with the pilot region to
establish their local steering
committee which will shape the
program
Looking to execute the program
in 2 more “test” regions for the
fall of 2009
OREGON. WE LOVE DREAMERS.
61. First Stewardship Council met
the first week of December
Program launch January 12,
2009
National Geographic rep will
visit region in Oregon Jan 14-16
Community forums to solicit
nominations: January-March
Deadline to nominate:
March 29, 2009
www.thecentralcascades.com
Central Cascades
Geotourism Initiative
OREGON. WE LOVE DREAMERS.
62. Oregon: The Land that Bicycles Dream About
(.COM) OREGON. WE LOVE DREAMERS.