12/09 Travel Oregon Partnering Opportunities Handouts

CENTRAL
CASCADES
GEOTOURISM PILOT PROJECT
Geotourism Is…
Tourism that sustains or enhances the geographical character of a place-its environment, heritage, aesthetics, culture,
and the well-being of its residents. (National Geographic)

The Central Cascades Geotourism Project…
Is a printed MapGuide and interactive website that are designed to promote natural and cultural attractions as well as en-
courage a sense of pride in local communities. The project addresses the need to preserve the region’s shrinking cultural
and environmental assets and to revitalize small, rural communities through diverse economic development strategies.

Geotourism…
• Serves as an “umbrella” that integrates a variety of tourism niches and approaches including:
Ecotourism Adventure Tourism Nature-Based Tourism Cultural Tourism
Heritage Tourism Culinary Tourism Civic Tourism
• Helps both communities and visitors think and operate on a regional scope and across boundaries.
• Focuses on identifying, protecting, enhancing, and celebrating those geographic components that make a
region what it is, the special characteristics that form its essence.
• Establishes a forum for discussing, planning, and implementing sustainable tourism efforts.
• Builds on the experience gained from other Geotourism projects that came before and seeks to add value through the
creation of interactive web application to complement the standard MapGuide.
• Involves a number of players helping to initiate the project with more to come on board as the Stewardship
Council is developed.
Sustainable Travel International Sustainable Northwest Travel Oregon Washington State Tourism
Rural Development Initiatives USDA Forest Service USDI BLM Washington Department of Fish and Wildlife
Clackamas County Tourism Development Council

Geotourists Are…
A market of about 55.1 million travelers who seek authentic experiences,
care about the protection and preservation of the places they visit, and
are willing to spend more money to achieve these goals. Average
ages range from 43-55 years, average household incomes are
high with 38-46% earning more than $75,000 annually, average
number of leisure trips taken each year is 4 or more, and educa-
tion levels are also high.

Geotourism - Central Cascades Style…
• A homegrown project that seeks to leverage our impact and effectiveness by linking up with a national effort under the
National Geographic brand. It is a ground up approach that meets the needs of our participating organizations.
• Builds on the Pacific Northwest’s iconic features including the Cascade volcanoes, the Columbia River, our vibrant heritage and
culture, our link to salmon, the beauty and bounty of our forests, and our identities as north westerners.
• Is a bi-state effort that highlights the Central Cascades, with Mount Rainier NP and Crater Lake NP as the anchors.
• Is a pilot project and a launching platform for what could become state-wide initiatives in Oregon and Washington.

MapGuide Boundaries
The initial pilot project will feature the Central Cascade Mountains, stretching from Crater Lake in the south to Mt. Rainier in the north. Rough MapGuide
boundaries are as follows:
• Northern boundary: Highways 512 and 410 in Washington from I-5 east to Hwy 97 in Yakima
• Eastern boundary: Highway 97 from Yakima south to Oregon Highway 62 junction at Chiloquin
• Southern Boundary: Highway 138 to 62 west from I-97 to I-5
• Western Boundary: Interstate 5 from junction with Hwy 138 in Oregon at Roseburg to junction with Highways 512/410 in Washington at Puyallup

PROJECT BUDGET & SCOPE
Geotourism MapGuide / National Geographic Partnership
$120,000 Guidance from National Geographic on establishing a Geotourism strategy in the Pacific Northwest. Co-branded map production. Data
collection, drafting and editing of a MapGuide. Project management, monitoring and evaluation. 50,000 copies of map printed locally or by NGS.

Online Geotourism Map Website
$75,000 Creation of an interactive digital map for web and DVD applications using the data colleted during the creation of the MapGuide. Note
that the digital and paper maps are complimentary tools that can be used by both local people and visitors alike.

Project Fieldwork Tasks:
$105,000 Execute all organizational and outreach activities to ensure participatory planning of local communities in all phases of the MapGuide
creation process. Organize and manage relationships with local stakeholders and partner organizations. Organize a public relations
campaign to inform the public in the Central Cascades about the initiative. Distribute outreach materials. Identify, engage, and organize
the Geotourism Stewardship Council. Monitor and Evaluate the project; document lessons learned, and measure predetermined success
metrics. Implement a regional, national and international marketing campaign.

Total Project Budget:
$300,000 Please note that the overall budget for the project is $300,000 of which $235,000 has been secured as of August 2008

PROJECT COMPONENTS & TIMELINE
Planning:
Concept Development and Initial Approval by National Geographic .......................................................... Fall 07/Spring 08
Confirmation of Key Partners and Initial Project Submittal .......................................................................................... Spring 08
Development of Geotourism Stewardship Council ............................................................................................................. Fall 08
Official Project Launch .............................................................................................................................................................. Winter 08

Outreach Forums and Site Nominations:
Community Outreach Forums Across the Region ........................................................................................................... Winter 09
Call for Nominations and Initial Selection by Stewardship Council ......................................................... Winter 09/Spring 09
Final Site Selection by National Geographic ...................................................................................................................... Spring 09

Product Development:
Development of Interactive Website ....................................................................................................................... Fall 08-Spring 09
Development of MapGuide ................................................................................................................................. Spring 09/Summer 09
Completion and Distribution of MapGuide ........................................................................................................... Fall 09/Winter 09
Follow up Projects through Stewardship Council ............................................................................................................. Ongoing

How to Sponsor this Initiative...
Sponsorship Levels & Benefits
Whether a Platinum, Gold, Silver or Bronze Sponsor you will receive maximum exposure and publicity as a partner. Please note that all custom partnership
and cross-promotional opportunities are subject to discussion and approval by and between project partners and sponsors.
PLATINUM SPONSOR – $50,000
• Headline recognition in all community geo-forums throughout the Central Cascades
• Headline recognition in all press releases
• Prominent logo positioning on MapGuide back cover
• Dedicated promotional page on project website
• 7,500 copies of the MapGuide
• Commemorative framed MapGuide
• Custom partnership for cross-promotion
GOLD SPONSOR – $25,000
• Prominent logo positioning in all community geo-forums throughout the Central Cascades
• Recognition in all press releases
• Prominent logo or other graphic recognition on website
• Custom partnership for cross-promotion
SILVER SPONSOR – $10,000
• Logo positioning in all community geo-forums throughout the Central Cascades
• Recognition in press releases
• Logo or other graphic recognition on website
• Partnership Opportunities
BRONZE SPONSOR - $5,000
• Recognition in press releases
• 750 copies of the MapGuide
$1,000 SPONSORSHIP BENEFITS
• 100 copies of the MapGuide
*Optional map distribution fulfillment through Travel Oregon and or Washington State Tourism

Design Assistance Available
The design and production of your creative materials is not included in your sponsorship fee. If you prefer to not pro-
duce your own creative materials, you can opt to work with our designers on related marketing collateral. They require
you to submit camera-ready artwork, a high resolution copy of your logo, etc. Please contact Brian T. Mullis via email at
brianm@sustainabletravel.com for more information.
Sponsorship Contributions
All sponsorship contributions should be sent to the address below with project name on the memo line of your check,
payable to Sustainable Travel International:
Brian T. Mullis, President
Sustainable Travel International
2885 May Street
Hood River, Oregon 97031
Re: Central Cascades Geotourism MapGuide Project

Interested in Partnering? How to Get Involved…
If you are interested in getting involved or providing in-kind support such as donating lodging or food, please
contact one of the following individuals:
Brian Mullis

CENTRAL
Sustainable Travel International
brianm@sustainabletravel.com
(800) 276-7764

Kristin Dahl
Travel Oregon
kristin@traveloregon.com CASCADES
(503) 378-2104
MAPGUIDE BOUNDARIES
Michelle Campbell
Washington State Tourism
michellec@cted.wa.gov
(360) 725-4181

Host a Meeting in
Your Community!
Sign up with Laurel MacMillan
Rural Development Initiatives
lmacmillan@rdiinc.org
(503) 803-8260

FY ’09/’10 Planned Co-op Opportunities
Draft Version (subject to change)
12/8/08

Planned Co-op Partner Media Space Rates – Draft Version (subject to change)

Bon Appetit
celebrates the world of great food and the pleasure of sharing it with others. Every issue invites
readers into a hands-on experience, engaging them in all aspects of the epicurean lifestyle—
cooking, dining, travel, entertaining, shopping and design.
GEOGRAPHIC CLOSE COST OF
ISSUE SEASON DISTRIBUTION CIRC. DATE PG
July 2009 Culinary OR, CA, WA, ID 331,000 3/20/2009 $15,937
August 2009 Culinary OR, CA, WA, ID 331,000 4/20/2009 $15,937
September 2009 Culinary OR, CA, WA, ID 331,000 5/20/2009 $15,937
October 2009 Culinary OR, CA, WA, ID 331,000 6/21/2009 $15,937
* Availability subject to change without prior notice
** 2010 issue dates to be confirmed after updated edit calendars released (late '09)

Budget Travel
Arthur Frommer's Budget Travel magazine is published monthly except for combined issues in
December/January and July/August by Newsweek Budget Travel. It’s a newer travel magazine
showing solid and steady growth. It has a low overall cost, combined with strong circulation
that makes it an efficient buy.
Jul/Aug 2009 Culinary OR, CA, WA, ID 125,000 4/1/2008 $4,556
Sep 2009 Culinary OR, CA, WA, ID 125,000 6/1/2008 $4,556
Oct 2009 Culinary OR, CA, WA, ID 125,000 7/1/2008 $4,556
March 2010 Outdoor Rec. OR, CA, WA, ID 125,000 12/1/2008 $4,736
April 2010 Outdoor Rec. OR, CA, WA, ID 125,000 1/1/2009 $4,736
May 2010 Outdoor Rec. OR, CA, WA, ID 125,000 2/1/2009 $4,736

Golf Digest
This monthly magazine is edited for golf enthusiasts at all levels of ability - from beginners to
low-handicap players to help them improve their play and enjoy the game more. Regular
features in the magazine include golf travel, health & fitness, player profiles, and course
rankings, such as quot;America's 100 Greatest Golf Courses,quot; the game's oldest ranking.
March 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 11/20/2008 $10,641
April 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 12/18/2008 $10,483
May 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 1/18/2009 $10,483

670 Hawthorne SE, Suite 240, Salem, OR 97301, phone: 503.378.8850, fax: 503.378.4574, www.traveloregon.com
OREGON. WE LOVE DREAMERS.

Planned Co-op Partner Media Space Rates – Draft Version (subject to change)

Gourmet
The ultimate resource for people who are passionate about today's culinary culture. Food, wine,
restaurants, and travel are the essential ingredients for some of life's best experiences—and
only Gourmet brings these to life in an unrivaled environment of modern luxury and classic
style.

July 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 4/1/2008 $10,478
August 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 5/1/2008 $10,478
September 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 6/1/2008 $10,478
October 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 7/1/2008 $10,478

The New Yorker
The New Yorker reports and reflects on the world at large with wit, sophistication, and
originality. With its distinctive coverage of culture and art, fiction and non, business and
politics, science and technology, The New Yorker offers its community of dedicated readers a
unique perspective on current ideas and evolving issues, weekly.
July 2009 Culinary OR, SF, SAC, LA, SEA, NYC 372,000 5/15/2008 $25,783
August 2009 Culinary OR, SF, SAC, LA, SEA, NYC 372,000 6/15/2008 $25,783
September 2009 Culinary OR, SF, SAC, LA, SEA, NYC 372,000 7/15/2008 $25,783

National Geographic Adventure
National Geographic Adventure is the ultimate guide to the adventure lifestyle. It serves and
inspires people who have a passion for the outdoors, enjoy mental and physical challenges, and
are interested in learning about the cultural and natural resources that make travel destinations
unique. The Magazine’s readers are market trendsetters who thrive on new experiences and
lead values-driven lives. Its editorial mission supports National Geographic's corporate
mission to inspire people to care about the planet.
March 2010 Outdoor Rec. National 625,000 11/23/2008 $8,663
April 2010 Outdoor Rec. National 625,000 12/23/2008 $8,663
May 2010 Outdoor Rec. National 625,000 2/1/2009 $8,663

670 Hawthorne SE, Suite 240, Salem, OR 97301, phone: 503.378.8850, fax: 503.378.4574, www.traveloregon.com
OREGON. WE LOVE DREAMERS.

Travel Oregon Digital Advertising Sales Overview

In January, 2009 Travel Oregon will test a digital display advertising program on
www.TravelOregon.com. This three month test program will be restricted to eleven (11) of
the most high-traffic areas of the site and be sold on a quarterly basis.

Content Page Unit Size 2008 Estimated # of
Traffic spots
Explore Oregon 728 x 90 400,000 4
Explore Oregon/Oregon Coast 300 x 250 315,000 3
Explore Oregon/Southern Oregon 300 x 250 140,000 1
Explore Oregon/Portland Metro 300 x 250 150,000 1
Explore Oregon/Mt Hood 300 x 250 145,000 1
Columbia
Explore Oregon/Willamette Valley 300 x 250 127,000 1
Explore Oregon/Central Oregon 300 x 250 97,000 1
Explore Oregon/Eastern Oregon 300 x 250 83,000 1
Experiences Landing 300 x 250 108,000 1
Seasonal Offerings Landing 728 x 90 97,000 1
Travel Tools Landing 300 x 250 100,000 1

RATES:
• Advertising Rates are based on a flat monthly fee of $400 per position
offered in quarterly increments.

• Print advertisers in any of Travel Oregon’s publications (Travel Oregon magazine,
Oregon Trip Planner and the Kids Guide) will be eligible for the package rate of $300 per
month.

GUIDELINES:
• Advertisers should be a legitimate tourism related business such as a destination
marketing organization, local chamber of commerce tourism department, attraction,
lodging property, restaurant, recreation related business, arts and culture related
organizations, etc.
• Travel Oregon reserves the right to refuse any advertising contract from a category
not approved or recognized as a legitimate tourism related business.
• Advertising positions will be offered on a quarter-by-quarter basis. One advertiser
cannot book the entire year in advance.
• At the beginning of each quarter all advertising positions will be made available.
Previous advertisers will not have the right of first refusal for any positions.
• An email blast will go out through the Travel Oregon list-serve to announce that ad
positions are available prior to the beginning of each quarter.
• The advertising positions will be locked in on a first come, first serve basis upon
receipt of a signed contract.
• Travel Oregon has the right to revisit this policy, cost structure and availability of
inventory during the course of the year based on demand.
• While the advertiser has creative control of the individual ad units, Travel Oregon
retains all rights to ensure that all ads don’t compromise the integrity of the brand.

TRAVEL OREGON – INTERACTIVE OPPORTUNITIES

TravelOregon.com Listings/Editorial
What Opportunity Investment? How Can I Get in?

ATTRACTIONS Allows consumers to look at FREE! Contact Bryant Marban,
Oregon’s attractions, from Antiques, Bryant@TravelOregon.com
to History Heritage and Family Fun or call 503.378-4577
to Breweries & Wineries

Detail
(What info is available on the detail
page?)
Location information
- Photo
- Description
- Near by map: Shows nearby
events, dining, and
places to stay

EVENTS Allows consumers to look at - FREE Contact OFEA – Jill Ingalls,
Oregon’s unique events – from fairs jingalls@oregonfestivals.org
and festivals to rodeos and plays - Events/DMOs
that are OFEA Or contact Bryant Marban,
Detail partners and are Bryant@TravelOregon.com
(What info is available on the detail part of the print or call 503.378-4577
page?) publication get
Location information added value
- Photo
- Description
- Near by map: Shows nearby
attraction, dining, and places to stay

PLACES TO Allows consumers to search and All lodging Contact OLA – Lori Little
STAY view lodging options in the state – properties in at lori@oregonlodging.com,
be it campgrounds, RV parks or Oregon receive a 503.682.4422
hotels/motels free basic listing
(location, phone OR
Detail etc.)
(What info is available on the detail Enhanced listing Visit:
page?) (photos, http://www.oregonlodging.
- Location information description etc.) com/
- Photo are available
- Description starting at a cost
Page 1 of 5


- Near by “mashup” map: Shows [Oregon Lodging
nearby attractions, events and Association
places to dine members have
- Amenities (33 amenities; 15 opportunities to
searchable – e.g. “WIFI & Pet bundle costs with
friendly hotels in Bend”) Destinations
Guide]

TRIPS WE Suggested trip ideas from Detail Contact Mo Sherifdeen at
LOVE Oregonians & Scenic byways (What info is mo@traveloregon.com or
available on the call 503.378.8850
detail page?)
- Narrative
Itineraries that
provide
consumers guided
road trip
ideas.
- Distance
- Starting point
- Best time to
drive
- “Good for”
guide (children,
teens, families,
couples, outdoor

OUTDOORS Guide to outdoor recreation in Free! Contact Mo Sherifdeen at
Oregon; allows users to search by mo@traveloregon.com or
activity (e.g. hiking) and location Who Provides call 503.378.8850
(Portland) Data
Wildernet.com,
Detail Oregon State
(What info is available on the detail Parks, Oregon
page?) State Marine
-Location Board
-Description
-Near by “mashup” map: Shows
nearby attractions and
places to stay

PLACES TO Allows consumers to search by Free Bryant Marban,
DINE location, cuisine type and amenities Bryant@TravelOregon.com
Page 2 of 5


We’re looking for or call 503.378-4577
Detail “unique” and
(What info is available on the detail “memorable”
page?) Oregon dining
-Name/location info experiences.
-Description Factors
-Cuisine Type contributing
-Price range ($-$$$ etc.) include food
-Good for: fine dinning, quality, menu
casual/family dinning, Quick selection, use of
services local foods,
and carryout, Bar & tavern service, ambience
entertainment and value.
-Near by “mashup” map: Shows Examples of
nearby events and places to stay places
currently on the
list are: Foley
Station (La
Grande), Higgins
Restaurant
(Portland) and
Adam’s Place
(Eugene).

Page 3 of 5

Online Editorial & Marketing Opportunities

TRAVEL Our consumer E-newsletter aims to FREE! Contact:
OREGON E- keep Oregon top-of-mind through
NEWSLETTER feature stories and editorials, unique Emily Watson at
escape ideas, suggested itineraries EmilyW@MediAmerica.net
and special promotions and or 503.223.0304
contests. The e-newsletter
is sent monthly to approximately Or
150,000 subscribers.
Mo Sherifdeen at
Storylines for future issues ‘in-the- mo@traveloregon.com or
works’ are solicited from our call 503.378.8850
partners throughout the state and
accepted throughout the year.

Deadline: Submissions for each
issue are due one month prior to
issue date.

TRAVEL What is your favorite part of FREE! Mo Sherifdeen at
OREGON Oregon? If you have a story to tell, mo@traveloregon.com or
BLOG we’d love to hear it! We strive to Writer’s guidelines call 503.378.8850
provide authentic first person found at:
narratives of what it’s like to live,
work and travel Oregon, in order to http://blog.travel
bring the Oregon experience to life. oregon.com/blog
gers-wanted/
Additionally, if you know of any
local blogger who’re writing great
stories…LET US KNOW. We’d
love to feature them.

GO SEE GoSeeOregon.com is a social FREE for all
OREGON network site for Oregon visitors and editorial use.
residents.
Pay
Benefit:
-Build credibility for Oregon by
showcasing objective reviews from
travelers;

-Allows customers to get
personalized recommendations
Page 4 of 5


based on lifestyle by likeminded
customers

Opportunities:
-Editorial: Content syndication by
region or city

-Editorial: Placement of trip ideas

-Targeted advertiser program

Page 5 of 5

12/09 Travel Oregon Partnering Opportunities Handouts

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12/09 Travel Oregon Partnering Opportunities Handouts