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eCall : NEW EUROPEAN REGULATION
IMPACTS AND ISSUES FOR INSURANCE COMPANIES,

CAR MANUFACTURERS AND SUPPLIERS ?

Arbeitstreffen

Leipziger Gesprächskreis „Assistance“
Antoine Trarieux IMA Group
Düsseldorf , December 3rd 2013
Last legislative and regulatory update on
pan-European eCall deployment

Position in different European State Members

+1 million vehicules

Return of experience : IMA’s feedback over 10-years
experience as an eCall Service Provider
10 european countries

Expected changes or opportunities for stakeholders in
the automotive market

Summary
Groupe IMA - eCall européen -- 11/2013
Last legislative and regulatory update on pan-European eCall deployment

eCall : What are we talking about ?
Directive 2010/40 UE «the provision for an interoperable EU-wide eCall » (emergency call service) »(article 3).

Public
« eCall PSAP »
or private

Accident

Emergency
services

Real time traffic information
01. eCall now
Groupe IMA - eCall européen -- 11/2013
Last legislative and regulatory update on pan-European eCall deployment

Retrospective on the eCall project…
Regulatory evolution

Automotive market evolution
Development of connected car with or
without eCall

EP
Resolution

eSafety

MoU
eCall

ITS Action
Plan

ITS
Directive
2010/40
UE

2012/2056
INI

Source :SBD 02-2011 Mobile World Congress_

01. eCall now
Groupe IMA - eCall européen -- 11/2013
Last legislative and regulatory update on pan-European eCall deployment

ITS 2010 Directive

4 priority areas
including
«Road safety and security applications»

6 priority actions
including
« … the harmonized provision for an
interoperable EU-wide eCall … »
and also
« … the provision, where possible, of
road safety related minimum universal
traffic information … »

01. eCall now
Groupe IMA - eCall européen -- 11/2013

European Market in 2010

• PSA : « BTA Autonomous Telematics Box » =

An eCall for the lifecycle of the vehicle …
no recurrent fees

• Volvo « On Call », a package of services

eCall, bCall, SVT, remote services…

• BMW announces« Assist advanced eCall »

• Toyota (US) « Safety Connect »

• Mercedes (US) « mbrace »
Last legislative and regulatory update on pan-European eCall deployment

A comprehensive normative set
Situation end 2011

112 eCall

ETSI

TPS eCall

EN 15722 MSD

Technical specifications
(telecommunication )

EN 16102 TPS eCall

EN16072 PE eCall
Op Reqts
EN 16062 PE HL
App Protocols

ETSI TS 124.008
…

This normative part (CEN & ETSI) covers pan-European emergency call according to two standards
(CEN = TC278 WG15 )

• 112eCall : a single « voice and data » channel + direct link to the public safety answering point (PSAP)
• TPS eCAll : data channel via SMS (or GPRS) different from vocal one + filtering before dispatching
to PSAP

01. eCall now
Groupe IMA - eCall européen -- 11/2013
Last legislative and regulatory update on pan-European eCall deployment

Three main actions deployed by EU Commission
Situation as per June 13th 2013

DG Connect

MNOs

DG MOVE

State Members

DG ENTR

Car
manufacturers

 Recommandation

 Delegated Regulation

 Project: Type

2011/750/UE

(UE) 305/2013

approval

PSAP requirements

requirements for the
deployment of the

 eCall synonymous

 eCall « flag »

 Project of decision

eCall … 2013/0165

2013/0166

of 112 eCall

June 13 th 2013

June 13th 2013
 New types M1 N1

> 2 regulatory measures dedicated to

the deployment of a mandatory eCall
based on 112 standard before October
2015 (co decision)

01. eCall now
Groupe IMA - eCall européen -- 11/2013
Last legislative and regulatory update on pan-European eCall deployment

Some remaining questions :

PSAP

Car Manufacturers

Filtering and directing of eCall

Type approval regulation (modifies Dir 2007/46)

Questions :

Questions :

- SM public safety organization ?

- New vehicles or new types only ?

- Who receives the first call ?

- Existing TPS private eCalls ?

- What about « filtered » calls ?

- Waiting for a Delegated act !
(DG Enterprise & Industry)

Directive 2010/40/EU : Principles for deployment and specifications of ITS
… Support backward compatibility – ensure, where appropriate, the capability for ITS systems to work
with existing systems that share a common purpose, without hindering the development of
new technologies; …

01. eCall now
Groupe IMA - eCall européen -- 11/2013
Last legislative and regulatory update on
pan-European eCall deployment

Position in different European State Members

Return of experience : IMA’s feedback over 10-years
experience as an eCall Service Provider

Expected changes or opportunities for stakeholders in
the automotive market

Groupe IMA - eCall européen -- 11/2013
State Members position

Belgium situation



Interrogation of authorities on the current regulatory approach



Risk of degradation of service provided by the PSAP



eCall is not a priority subject regarding other road safety issues

Belgium would privilege an outsourcing of 112 eCall
and already has a centralized technical infrastructure for
emergency management

02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013
State Members position

German Position
Regrets that already existing TPS solutions are not taken into account
(backward compatibility)


Orientation of manually triggered eCalls to PSAP or to private TPS
providers ?




Continuity of TPS services must be guaranteed

Arguments in support of TPS
- Linguistic aspects (cross boarder activity)
- Integration of additional data linked to the vehicle

- Integration of additional data provided by passengers

Source : Objection DE Règlement délégué (EU) Nr …/… from the European commission Feb 25th 2013
02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013
State Members position

United Kingdom situation


Already existing centralized emergency call reception (BT999)



UK (as well as FR) didn’t sign the 2004 MOU on eCall



British ITS players, positions :
-

-

No specific need in the UK
An already existing aftermarket telematics activity (duty of care)
« Let the market play (TPS)= no need for regulation on this topic »

Source :
The Dpt for Transport eCall – The case for Deployment
in the UK
Oct. 2006

02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013
State Members position

French Position


Support eCall as an useful system for road assistance



eCall can’t only be considered as an emergency call system



Routing all eCall to 112 will create saturation of PSAP organization



French PSAP doesn’t want to receive nor being responsible for manual eCall



Low results with fatalities reduction (estimated 0.5%)



Enhancing road safety by avoiding driver distraction

02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013
State Members position

What about other state members ?


25 State Members signed the 2004 MoU on eCall

 Several experimentations are running (112 eCall) in 15 European countries

HeERO I project (Jan. 2011 – Dec. 2013) = 9 countries
HeERO II project (Jan. 2013 – Dec. 2014) = + 6 countries
Results of HeERO I expected by the end of this year.



Remaining questions :

Estonian position march 2013 : (7195/13 ADD 1)
Estonia shares the overall goals by the Eur. Commission, but

• Uncertainty regarding the deployment costs
• HeERO2 is not concluded

• Might cause unnecessary financial burden for the SM

02. POSITION IN DIFFERENT SM
Groupe IMA - eCall européen -- 11/2013
Last legislative and regulatory update on
pan-European eCall deployment

Position in different European State Members

Return of experience : IMA’s feedback over 10-years
experience as an eCall Service Provider

Expected changes or opportunities for stakeholders in
the automotive market

Groupe IMA - eCall européen -- 11/2013
Lessons from 10 years of practicing eCall?

IMA : 10 years of connected services eCall or bCall
2003 First launch of eCall service FR DE BE … 2013 on 10 markets

R&D projects

1998

2003

2006

2008

2010

2012

A few 2012 figures…

(Over 1,5M roadside assistance cases)

120 000 flows from box or mobile apps « Insurance market»
60 000 eCall bCall flows « Car Manufacturers»
More than 4 000 real emergencies routed to PSAP after filtering
!
03. IMA EXPERIENCE
Groupe IMA - eCall européen -- 11/2013

2013

2015
Lessons from 10 years of practicing eCall?

Operational impacts

Automatic eCalls
reality

Manual eCall reality

Link
Between the car,
Frequency

the driver

Missing link

rate

70 %

with

Higher than

No need

services :

C.E.

of

Impact

emergency

assessment

services

03. IMA EXPERIENCE
Groupe IMA - eCall européen -- 11/2013

Insurance,
towing ,
car repair…

Discomfort
Fainting

Good

Various

Samaritan

needs

calls

and their
environment
Lessons from 10 years of practicing eCall?

eCall is not only an « emergency » topic (German market)
* Source : ADAC Aktuelles aus dem Verkehr
Ausgabe 2013

3 600*
fatalities

eCall Target

Emergency
Services

69 000*
serious
injuries
320 000*
Minor
injuries

Insurance
and
2 400 000
car
accidents

eCall triggering ?

car repair

43 000 000 VP

2013 : Assistance companies alarm about taking into account eCall impact on insurance and assistance activities
03. IMA EXPERIENCE
Groupe IMA - eCall européen -- 11/2013
Lessons from 10 years of practicing eCall?

What should be the trend (European consumer)
« eCall 2.0 » an eCall open over safety services

Peace of mind 24/7
Real time traffic
Information
Assistance

• Benefit from a real peace of mind

• Being warned in case an accident occurs
in my traffic area
• Being assisted in case of break or incident
• Benefit from an accident management
• Being linked with the relevant PSAP in case of emergency

03. IMA EXPERIENCE
Groupe IMA - eCall européen -- 11/2013
Last legislative and regulatory update on
pan-European eCall deployment

Position in different European State Members

Return of experience : IMA’s feedback over 10-years
experience as an eCall Service Provider

Expected changes or opportunities for stakeholders in
the automotive market

Groupe IMA - eCall européen -- 11/2013
Expected changes for the automotive market

Insurance companies

Subscription ?
Claims/Accident Management?
Termination?
• Connected services will change insurers / policy holders relationships
May 2013 Vertone consulting:
« 35% insurance cies have loyalty programs
80% of other brands ! »
France and Europe

•

eCall «crash notifier»: Who will be linked to the Policy holder in case of damage accident ?

•

Expected Convergence in services : UBI box, OBD devices, fleet solutions, etc

Connected mobility: an opportunity of conquest
through access to new services
•

04. TOMORROW
Groupe IMA - eCall européen -- 11/2013

and increase of consumer loyalty
Expected changes for the automotive market

For assistance companies
•

eCall process : Identification, Localization, Qualification, Filtering or Transmission
= assistance operators everyday life !

•

emergency Call specificities :
- High level of quality of service (Average Answering and Treatment Time).
« Send the right help to the right place with the right priority »

- Compliance with precise technical standards (technical chain availability > 99%)

« raising of emergency Calls meets an underlying trend for
« cocooning » and being protected from everything…

Any time anywhere through any device !
It will face the reality of economic burdens for Car
manufacturers, as well as State Members or single consumers…

04. TOMORROW
Groupe IMA - eCall européen -- 11/2013
Expected changes for the automotive market

Car manufacturers
•

1 mandatory standard on new types of vehicle (M1N1) with « inband
modem » technology

•

TPS in conformance with consumer choice

•

Emergency Call or « SOS » will become a « must-have » in services

•

An asset for those already involved

•

A new opportunity for « non-compliant » systems (Ford Sync…)

Q : Merging or not of eCall and other connected platforms in the car?
Q : What about additional services (fencing…)?
04. TOMORROW
Groupe IMA - eCall européen -- 11/2013
Expected changes for the automotive market

Automotive suppliers
250 million passenger cars in Europe : 20 M new cars each year
New types of car cycle  2,5M cars concerned in year one
 10 M cars in year four etc

•

New demand for aftermarket solutions

•

New market for retrofitting of the park

•

Trend = Evolution of existing solutions
(fleet management, PAYD, eco-drive, …)

 Premium service with « eCall inside » ?

A real opportunity to extend the package of services
in direction of aftermarket
04. TOMORROW
Groupe IMA - eCall européen -- 11/2013
eCall, mandatory introduction will
create a new demand from consumers
to safety and quietness
eCall, a new market
for « SOS / emergency services »
for aftermarket devices

For Assistance Cies, beyond eCall
a new range of connected services
should be proposed taking into account
that Y generation no more use vocal link
to send a message … even for us !

October 2015 ? A very short notice
for an expected deployment
CONCLUSION
Groupe IMA - eCall européen -- 11/2013
Thank you
for your
attention !

Credit pictures : Photothèque Groupe IMA - Shutterstock

IMA Assistance

Silvia Stelzer
Leitung Vertrieb und Marketing
IMA Deutschland GmbH
Triebstr. 32
D-80993 München

antoine.trarieux@ima.eu

s.stelzer@imadeutschland.com

Antoine Trarieux
Director
Connected Services

CONCLUSION
Groupe IMA - eCall européen -- 11/2013

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2013 december ima's overview over the eCall mandatory deployment

  • 1. eCall : NEW EUROPEAN REGULATION IMPACTS AND ISSUES FOR INSURANCE COMPANIES, CAR MANUFACTURERS AND SUPPLIERS ? Arbeitstreffen Leipziger Gesprächskreis „Assistance“ Antoine Trarieux IMA Group Düsseldorf , December 3rd 2013
  • 2. Last legislative and regulatory update on pan-European eCall deployment Position in different European State Members +1 million vehicules Return of experience : IMA’s feedback over 10-years experience as an eCall Service Provider 10 european countries Expected changes or opportunities for stakeholders in the automotive market Summary Groupe IMA - eCall européen -- 11/2013
  • 3. Last legislative and regulatory update on pan-European eCall deployment eCall : What are we talking about ? Directive 2010/40 UE «the provision for an interoperable EU-wide eCall » (emergency call service) »(article 3). Public « eCall PSAP » or private Accident Emergency services Real time traffic information 01. eCall now Groupe IMA - eCall européen -- 11/2013
  • 4. Last legislative and regulatory update on pan-European eCall deployment Retrospective on the eCall project… Regulatory evolution Automotive market evolution Development of connected car with or without eCall EP Resolution eSafety MoU eCall ITS Action Plan ITS Directive 2010/40 UE 2012/2056 INI Source :SBD 02-2011 Mobile World Congress_ 01. eCall now Groupe IMA - eCall européen -- 11/2013
  • 5. Last legislative and regulatory update on pan-European eCall deployment ITS 2010 Directive 4 priority areas including «Road safety and security applications» 6 priority actions including « … the harmonized provision for an interoperable EU-wide eCall … » and also « … the provision, where possible, of road safety related minimum universal traffic information … » 01. eCall now Groupe IMA - eCall européen -- 11/2013 European Market in 2010 • PSA : « BTA Autonomous Telematics Box » = An eCall for the lifecycle of the vehicle … no recurrent fees • Volvo « On Call », a package of services eCall, bCall, SVT, remote services… • BMW announces« Assist advanced eCall » • Toyota (US) « Safety Connect » • Mercedes (US) « mbrace »
  • 6. Last legislative and regulatory update on pan-European eCall deployment A comprehensive normative set Situation end 2011 112 eCall ETSI TPS eCall EN 15722 MSD Technical specifications (telecommunication ) EN 16102 TPS eCall EN16072 PE eCall Op Reqts EN 16062 PE HL App Protocols ETSI TS 124.008 … This normative part (CEN & ETSI) covers pan-European emergency call according to two standards (CEN = TC278 WG15 ) • 112eCall : a single « voice and data » channel + direct link to the public safety answering point (PSAP) • TPS eCAll : data channel via SMS (or GPRS) different from vocal one + filtering before dispatching to PSAP 01. eCall now Groupe IMA - eCall européen -- 11/2013
  • 7. Last legislative and regulatory update on pan-European eCall deployment Three main actions deployed by EU Commission Situation as per June 13th 2013 DG Connect  MNOs DG MOVE  State Members DG ENTR  Car manufacturers  Recommandation  Delegated Regulation  Project: Type 2011/750/UE (UE) 305/2013 approval PSAP requirements requirements for the deployment of the  eCall synonymous  eCall « flag »  Project of decision eCall … 2013/0165 2013/0166 of 112 eCall June 13 th 2013 June 13th 2013  New types M1 N1 > 2 regulatory measures dedicated to the deployment of a mandatory eCall based on 112 standard before October 2015 (co decision) 01. eCall now Groupe IMA - eCall européen -- 11/2013
  • 8. Last legislative and regulatory update on pan-European eCall deployment Some remaining questions : PSAP Car Manufacturers Filtering and directing of eCall Type approval regulation (modifies Dir 2007/46) Questions : Questions : - SM public safety organization ? - New vehicles or new types only ? - Who receives the first call ? - Existing TPS private eCalls ? - What about « filtered » calls ? - Waiting for a Delegated act ! (DG Enterprise & Industry) Directive 2010/40/EU : Principles for deployment and specifications of ITS … Support backward compatibility – ensure, where appropriate, the capability for ITS systems to work with existing systems that share a common purpose, without hindering the development of new technologies; … 01. eCall now Groupe IMA - eCall européen -- 11/2013
  • 9. Last legislative and regulatory update on pan-European eCall deployment Position in different European State Members Return of experience : IMA’s feedback over 10-years experience as an eCall Service Provider Expected changes or opportunities for stakeholders in the automotive market Groupe IMA - eCall européen -- 11/2013
  • 10. State Members position Belgium situation  Interrogation of authorities on the current regulatory approach  Risk of degradation of service provided by the PSAP  eCall is not a priority subject regarding other road safety issues Belgium would privilege an outsourcing of 112 eCall and already has a centralized technical infrastructure for emergency management 02. POSITION IN DIFFERENT SM Groupe IMA - eCall européen -- 11/2013
  • 11. State Members position German Position Regrets that already existing TPS solutions are not taken into account (backward compatibility)  Orientation of manually triggered eCalls to PSAP or to private TPS providers ?   Continuity of TPS services must be guaranteed Arguments in support of TPS - Linguistic aspects (cross boarder activity) - Integration of additional data linked to the vehicle - Integration of additional data provided by passengers Source : Objection DE Règlement délégué (EU) Nr …/… from the European commission Feb 25th 2013 02. POSITION IN DIFFERENT SM Groupe IMA - eCall européen -- 11/2013
  • 12. State Members position United Kingdom situation  Already existing centralized emergency call reception (BT999)  UK (as well as FR) didn’t sign the 2004 MOU on eCall  British ITS players, positions : - - No specific need in the UK An already existing aftermarket telematics activity (duty of care) « Let the market play (TPS)= no need for regulation on this topic » Source : The Dpt for Transport eCall – The case for Deployment in the UK Oct. 2006 02. POSITION IN DIFFERENT SM Groupe IMA - eCall européen -- 11/2013
  • 13. State Members position French Position  Support eCall as an useful system for road assistance  eCall can’t only be considered as an emergency call system  Routing all eCall to 112 will create saturation of PSAP organization  French PSAP doesn’t want to receive nor being responsible for manual eCall  Low results with fatalities reduction (estimated 0.5%)  Enhancing road safety by avoiding driver distraction 02. POSITION IN DIFFERENT SM Groupe IMA - eCall européen -- 11/2013
  • 14. State Members position What about other state members ?  25 State Members signed the 2004 MoU on eCall  Several experimentations are running (112 eCall) in 15 European countries HeERO I project (Jan. 2011 – Dec. 2013) = 9 countries HeERO II project (Jan. 2013 – Dec. 2014) = + 6 countries Results of HeERO I expected by the end of this year.  Remaining questions : Estonian position march 2013 : (7195/13 ADD 1) Estonia shares the overall goals by the Eur. Commission, but • Uncertainty regarding the deployment costs • HeERO2 is not concluded • Might cause unnecessary financial burden for the SM 02. POSITION IN DIFFERENT SM Groupe IMA - eCall européen -- 11/2013
  • 15. Last legislative and regulatory update on pan-European eCall deployment Position in different European State Members Return of experience : IMA’s feedback over 10-years experience as an eCall Service Provider Expected changes or opportunities for stakeholders in the automotive market Groupe IMA - eCall européen -- 11/2013
  • 16. Lessons from 10 years of practicing eCall? IMA : 10 years of connected services eCall or bCall 2003 First launch of eCall service FR DE BE … 2013 on 10 markets R&D projects 1998 2003 2006 2008 2010 2012 A few 2012 figures… (Over 1,5M roadside assistance cases) 120 000 flows from box or mobile apps « Insurance market» 60 000 eCall bCall flows « Car Manufacturers» More than 4 000 real emergencies routed to PSAP after filtering ! 03. IMA EXPERIENCE Groupe IMA - eCall européen -- 11/2013 2013 2015
  • 17. Lessons from 10 years of practicing eCall? Operational impacts Automatic eCalls reality Manual eCall reality Link Between the car, Frequency the driver Missing link rate 70 % with Higher than No need services : C.E. of Impact emergency assessment services 03. IMA EXPERIENCE Groupe IMA - eCall européen -- 11/2013 Insurance, towing , car repair… Discomfort Fainting Good Various Samaritan needs calls and their environment
  • 18. Lessons from 10 years of practicing eCall? eCall is not only an « emergency » topic (German market) * Source : ADAC Aktuelles aus dem Verkehr Ausgabe 2013 3 600* fatalities eCall Target Emergency Services 69 000* serious injuries 320 000* Minor injuries Insurance and 2 400 000 car accidents eCall triggering ? car repair 43 000 000 VP 2013 : Assistance companies alarm about taking into account eCall impact on insurance and assistance activities 03. IMA EXPERIENCE Groupe IMA - eCall européen -- 11/2013
  • 19. Lessons from 10 years of practicing eCall? What should be the trend (European consumer) « eCall 2.0 » an eCall open over safety services Peace of mind 24/7 Real time traffic Information Assistance • Benefit from a real peace of mind • Being warned in case an accident occurs in my traffic area • Being assisted in case of break or incident • Benefit from an accident management • Being linked with the relevant PSAP in case of emergency 03. IMA EXPERIENCE Groupe IMA - eCall européen -- 11/2013
  • 20. Last legislative and regulatory update on pan-European eCall deployment Position in different European State Members Return of experience : IMA’s feedback over 10-years experience as an eCall Service Provider Expected changes or opportunities for stakeholders in the automotive market Groupe IMA - eCall européen -- 11/2013
  • 21. Expected changes for the automotive market Insurance companies Subscription ? Claims/Accident Management? Termination? • Connected services will change insurers / policy holders relationships May 2013 Vertone consulting: « 35% insurance cies have loyalty programs 80% of other brands ! » France and Europe • eCall «crash notifier»: Who will be linked to the Policy holder in case of damage accident ? • Expected Convergence in services : UBI box, OBD devices, fleet solutions, etc Connected mobility: an opportunity of conquest through access to new services • 04. TOMORROW Groupe IMA - eCall européen -- 11/2013 and increase of consumer loyalty
  • 22. Expected changes for the automotive market For assistance companies • eCall process : Identification, Localization, Qualification, Filtering or Transmission = assistance operators everyday life ! • emergency Call specificities : - High level of quality of service (Average Answering and Treatment Time). « Send the right help to the right place with the right priority » - Compliance with precise technical standards (technical chain availability > 99%) « raising of emergency Calls meets an underlying trend for « cocooning » and being protected from everything… Any time anywhere through any device ! It will face the reality of economic burdens for Car manufacturers, as well as State Members or single consumers… 04. TOMORROW Groupe IMA - eCall européen -- 11/2013
  • 23. Expected changes for the automotive market Car manufacturers • 1 mandatory standard on new types of vehicle (M1N1) with « inband modem » technology • TPS in conformance with consumer choice • Emergency Call or « SOS » will become a « must-have » in services • An asset for those already involved • A new opportunity for « non-compliant » systems (Ford Sync…) Q : Merging or not of eCall and other connected platforms in the car? Q : What about additional services (fencing…)? 04. TOMORROW Groupe IMA - eCall européen -- 11/2013
  • 24. Expected changes for the automotive market Automotive suppliers 250 million passenger cars in Europe : 20 M new cars each year New types of car cycle  2,5M cars concerned in year one  10 M cars in year four etc • New demand for aftermarket solutions • New market for retrofitting of the park • Trend = Evolution of existing solutions (fleet management, PAYD, eco-drive, …)  Premium service with « eCall inside » ? A real opportunity to extend the package of services in direction of aftermarket 04. TOMORROW Groupe IMA - eCall européen -- 11/2013
  • 25. eCall, mandatory introduction will create a new demand from consumers to safety and quietness eCall, a new market for « SOS / emergency services » for aftermarket devices For Assistance Cies, beyond eCall a new range of connected services should be proposed taking into account that Y generation no more use vocal link to send a message … even for us ! October 2015 ? A very short notice for an expected deployment CONCLUSION Groupe IMA - eCall européen -- 11/2013
  • 26. Thank you for your attention ! Credit pictures : Photothèque Groupe IMA - Shutterstock IMA Assistance Silvia Stelzer Leitung Vertrieb und Marketing IMA Deutschland GmbH Triebstr. 32 D-80993 München antoine.trarieux@ima.eu s.stelzer@imadeutschland.com Antoine Trarieux Director Connected Services CONCLUSION Groupe IMA - eCall européen -- 11/2013