There is a plethora of platforms, thousands of hits, millions of dollar$ but how do you stand out the crowd??
Join Jill & Megan as we explore and dissect successful and…not so successful crowdfunding campaigns from a marketing perspective.
• Content strategy
• Successful reward structure
• The art of the update
• Brand power
About the Presenters:
Jill Howard Allen received her BA in Marketing from the University of Wisconsin, Whitewater. She has 20+ years of experience in marketing including Southwest & Southwest.com launching their corporate booking tool, SWABIZ. & Ding!.
Megan Knedler attended Iowa State University and Arizona State University for her BA in Marketing and MBA. She has both agency and brand experience building campaigns valued at over $110 million annually. Her research includes consumer behavior (gender & generational), user experience & strategic marketing for startups & entrepreneurs.
2. Getting to know your presenters:!
• University of WI!
• 20+ years experience!
• Launched Southwest Airlines Social
Media, SWABIZ & Ding!!
• Live in a world of rainbows &
unicorns – They like me here!
• Professional squirrel spotter!
• Iowa State & Arizona State!
• Brand advocate w/agency
experience!
• Geeks out over case studies &
market research!
• Momma bear to Harper & Anders!
JILL! MEGAN!
3. What it takes to win.!
!
!
Bottom line: PREPARATION !
!
4. Let’s break it into steps.!
1. Iden'fy
your
IP.
2. Protect
your
IP
3. Pick
a
pla8orm.
4. Raise
social
capital.
5. Develop
your
pitch.
5. Identify your IP.!
Never. Never. Never. (one more time) !
NEVER. Start to crowdfund before you’ve
identified & protected your intellectual
property. !
6. TIP
What is Intellectual Property?!
PATENTS!
TRADEMARKS!
COPYRIGHTS!
TRADE!
SECRETS!
IDEAS!
SKETCHES!
13. Typical Campaign Elements!
!Your brand!!
!Video!
!Rewards!
!Pictures!
!Updates!
!Comments!
Social Links!
Information- who are
you? what is the $$
for?!
Emails!
20. Seriously?... Try again?!
• Lessons learned!
• New plan of action!
• New cause!
• New business !
!opportunity!
21. The new plan.!
• Pre-Selling!
• HEAVY PR!
– Social Presence!
– Local media!
• Partnering!
• Get it in writing!
• New rewards structure!
• SCHEDULE!