Six interesting trends in user experience: Polite design, Design for women, Responsive design, E-commerce website design, Emotionally-intelligent design and Wow! Factor.
1. Presentation delivered
on October 25, 2012
CYNTHIA
SAVARD SAUCIER
UX specialist
@CynthiaSavard
@TP1
The Cupcake Effect
Or, how clever use of current trends can turn a âmuffin siteâ into a
âcupcake siteâ
7. The base is content.
Even the most
attractive websites will
have little value without
content!
1. The base
8. Clippy is the best
example of âimpoliteâ
design.
1.1 Polite design
9. Impolite design
Clippy claims to know what you want to do.
He monitors your actions, but does not remember your preferences.
Even if you close his window, he keeps coming back.
Heâs the guest that never knows when to leave, no matter how many
times you ask him to...
10. Despite
25,000 hours
of user testing,
Mr. Clippy was such a spectacular
failure,his demise was part of the
SALES PITCH
for Microsoft XP.
Whitworth, B., 2005
11. What should be done:
1. Ask permission
2. Offer a choice
3. Explain the options
4. Respect the final choice
14. As the CEO
She is responsible for 58% of online purchases
80% of product purchases
She-conomy.com 2009
15. However...
1% believe that electronics manufacturers have their needs
in mind when developing products.
believe that brands only consider the female market for
71 % cleaning and beauty products.
Consumer Electronics Association (CEA)
16. This leads to catastrophes like:
A rain cape and a shoulder bag, you say?
18. Tech tips?
In the Tech Tips section
of the Della website,
we ïŹnd the following
âtipsâ:
Find recipes
Counting calories
Guided meditations
Wow, they got everything right!
19. For more information,
How to speak to women
check the reference
section at the end of
this presentation.
1. Human vs. text
2. Scenarios vs. characteristics
3. Different navigation
4. Function vs. emotion
20. Certain industries use
personas - which is
Warning!
great - but we must
avoid the classic âbusy
mom on the goâ
persona. Avoid using stereotypes.
Rather, choose an
ARCHETYPE.
21. Point #4 is my own
personal addition to the
Buchanan test
Holly Buchanan test.
1. Do you feature a woman outside of the home?
2. Do you feature a women in a role other than âmotherâ?
3. Is she NOT doing yoga?
4. Is she eating something other than salad or yogurt?
Congratulations!
25. This study was
published by the
The 100 most profitable
excellent website for
Smashing Magazine.
websites online
were analyzed.
26. Although you can have
between four and eight
steps, without
impacting optimization
On average,they have
5 STEPS
of the purchase
process.
in the purchase process.
27. Today,
81 %
of companies think that
their e-newsletter is
ESSENTIAL.
28. Dear 81% of companies,
Thank you for sending me one more email
each day that I have no intention of
ever reading.
Sincerely,
Everybody
29. 24 %
require clients to create
an account profile.
Can you imagine being asked for a password every time you order
chicken nuggets at McDonaldâs?
32. Why?
Why is the purchase
process still not user-
friendly in 2012?
1. Itâs hard to improve.
2. Itâs not exciting to design.
3. It works for the companies.
52. An emotionally intelligent interaction is any state (or
change in state) of a website/app where the messaging or
functionality includes attention to details that create a
user experience that feels organic and human. These
interactions can be a big experience (like when an entire
website is down), or a very small experience (such as when
an error state on a form element appears). They can be
derived from different elements, including messaging
and copy, color and design, and responsiveness to user
inputs and system outputs. Combining each of these
crafted experiences creates soul and personality for a
website. And itâs that emotional connection with users
that builds lasting loyalty, and raving fans.
http://uxdesign.smashingmagazine.com/2012/03/28/give-your-website-soul-with-emotionally-intelligent-interactions/