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Practical Implication
of MA (Meeting Architecture) Theories

     The encounter before, during and
           after the encounter

              © Kenes Group 2011
Meet The Kenes Group
•   Est. 1965. A pioneer in the concept & development of PCO and AMC
    services

•   Business                                       55 Core Clients
          • Congresses
          • Corporate, Seminars, Incentives          32 International Congresses
          • Associations Management                  18 European Congresses
          & Consulting                               3 Asia Pacific Congresses
          • Media & marketing services               16 of them are Kenes AM (Association
          • E-Learning                               Management)
          • Education management

•   Average yearly performance
•   More than 50 international events worldwide
•   Over 55,000 participants
•   500 multi-lingual, multi-national employees in 15 locations worldwide
•   Ranked among the 2 biggest Global Congress Organisers
•   Only Global Organiser Specializing solely in Medical meetings

                               © Kenes Group 2011
Meeting Architecture Theory
• Meetings have the potential to create
  significantly greater value for stakeholders
  through better design of content and format.
• Meetings provide value for stakeholders through
  the actions of the participants and meetings are
  therefore designed to reinforce or change
  participant behaviour.
• Meeting Architecture is the task of designing the
  meeting experience, its content, format and
  content
                  © Kenes Group 2011
Our Definition of MA
• Meeting Architecture, Kenes style, is a concept that
  aims at changing the way meetings are taking place.
• Meeting Architecture calls for a change which make
  meetings themselves innovative and the results
  significant.
• Meeting Architecture is not a trend, but a reply to
  the various needs of our clients for better knowledge
  exchange, enhanced learning and more effective
  networking opportunities.

                   © Kenes Group 2011
What our clients are expecting
• “Bring the excitement back into Science”
• Facilitation of serendipitous encounters
• Small meetings within larger meetings
• Participants to influence content
• More opportunities for younger participants
  to contribute
• Opportunities to plan
• More choices
• Access to content
                © Kenes Group 2011
The Encounter?
•   Face to Face?
•   Virtual?
•   Before the Congress?
•   During the Congress?
•   After the Congress?




                  © Kenes Group 2011
Practical Implemenation?




      © Kenes Group 2011
© Kenes Group 2011
Social Networks - Facebook




        © Kenes Group 2011
Bespoke Networks




  © Kenes Group 2011
Personal Planner




  © Kenes Group 2011
®
Chance to Meet




   © Kenes Group 2011
POKEN




Poken is your 'Social Business Card.' It's aneasy way to share your contact details
                  and online social networks in the real world.
                            © Kenes Group 2011
SPOTME




          Spotme is a devise to network,
          communicate and build relationships at
          conferences.




© Kenes Group 2011
INTERACTIVE VOTING
®
Kpad
®
Q4U
© Kenes Group 2011
Practical Implication of MA (Meeting Architecture) Theories - The encounter before, during and after the encounter by Michael Foreman
   E-learning tool                         Generates revenue
   Accessible educational value            Engages wide range of
   Enhances benefits to participants        stakeholders

                        © Kenes Group 2011
© Kenes Group 2011
So What is the Meeting Architects
                  Role?
Facilitate Encounters
                        Facilitate Networking   Facilitate Education




                        © Kenes Group 2011
Meeting architecture my congress, my
 association and my field by creating:

• More ways for delegates, members and peers to
  meet each other
• More channels of communication before during and
  after the meeting
• Real and virtual communities that encourage
  attendance and engagement
• Wider opportunities for sponsorship and revenue
• Renewed excitement for the meeting


                © Kenes Group 2011
Thank You!


     Michael Foreman
     mforeman@kenes.com
     +44(0)207-3838030
              © Kenes Group 2011

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Practical Implication of MA (Meeting Architecture) Theories - The encounter before, during and after the encounter by Michael Foreman

  • 1. Practical Implication of MA (Meeting Architecture) Theories The encounter before, during and after the encounter © Kenes Group 2011
  • 2. Meet The Kenes Group • Est. 1965. A pioneer in the concept & development of PCO and AMC services • Business 55 Core Clients • Congresses • Corporate, Seminars, Incentives 32 International Congresses • Associations Management 18 European Congresses & Consulting 3 Asia Pacific Congresses • Media & marketing services 16 of them are Kenes AM (Association • E-Learning Management) • Education management • Average yearly performance • More than 50 international events worldwide • Over 55,000 participants • 500 multi-lingual, multi-national employees in 15 locations worldwide • Ranked among the 2 biggest Global Congress Organisers • Only Global Organiser Specializing solely in Medical meetings © Kenes Group 2011
  • 3. Meeting Architecture Theory • Meetings have the potential to create significantly greater value for stakeholders through better design of content and format. • Meetings provide value for stakeholders through the actions of the participants and meetings are therefore designed to reinforce or change participant behaviour. • Meeting Architecture is the task of designing the meeting experience, its content, format and content © Kenes Group 2011
  • 4. Our Definition of MA • Meeting Architecture, Kenes style, is a concept that aims at changing the way meetings are taking place. • Meeting Architecture calls for a change which make meetings themselves innovative and the results significant. • Meeting Architecture is not a trend, but a reply to the various needs of our clients for better knowledge exchange, enhanced learning and more effective networking opportunities. © Kenes Group 2011
  • 5. What our clients are expecting • “Bring the excitement back into Science” • Facilitation of serendipitous encounters • Small meetings within larger meetings • Participants to influence content • More opportunities for younger participants to contribute • Opportunities to plan • More choices • Access to content © Kenes Group 2011
  • 6. The Encounter? • Face to Face? • Virtual? • Before the Congress? • During the Congress? • After the Congress? © Kenes Group 2011
  • 7. Practical Implemenation? © Kenes Group 2011
  • 9. Social Networks - Facebook © Kenes Group 2011
  • 10. Bespoke Networks © Kenes Group 2011
  • 11. Personal Planner © Kenes Group 2011
  • 12. ® Chance to Meet © Kenes Group 2011
  • 13. POKEN Poken is your 'Social Business Card.' It's aneasy way to share your contact details and online social networks in the real world. © Kenes Group 2011
  • 14. SPOTME Spotme is a devise to network, communicate and build relationships at conferences. © Kenes Group 2011
  • 20. E-learning tool  Generates revenue  Accessible educational value  Engages wide range of  Enhances benefits to participants stakeholders © Kenes Group 2011
  • 22. So What is the Meeting Architects Role? Facilitate Encounters Facilitate Networking Facilitate Education © Kenes Group 2011
  • 23. Meeting architecture my congress, my association and my field by creating: • More ways for delegates, members and peers to meet each other • More channels of communication before during and after the meeting • Real and virtual communities that encourage attendance and engagement • Wider opportunities for sponsorship and revenue • Renewed excitement for the meeting © Kenes Group 2011
  • 24. Thank You! Michael Foreman mforeman@kenes.com +44(0)207-3838030 © Kenes Group 2011