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TotalYouthResearch.com: Youth Trends Presentation 2015

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Total Youth Research
Total Youth Research

TotalYouthResearch.com: Youth Trends Presentation 2015

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YOUTH MEGATRENDS 2015 flickr © nestorlacle www.TotalYouthResearch.com 33 PART 1/3 FREE download inside!
Thanks for checking out my presentation Don’t forget to LIKE & SHARE Check out how you can get this PRESENTATION FREE on the last slide Graham Brown TotalYouthResearch
flickr © missyho www.TotalYouthResearch.com are you ready for the shift?
flickr © kk www.TotalYouthResearch.com or will you get left behind?
because here comes... www.TotalYouthResearch.com
..the 33 youth megatrends of 2015 www.TotalYouthResearch.com
flickr © pascalmarmaris www.TotalYouthResearch.com an insight into the mind of the next generation
CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com
www.TotalYouthResearch.com featured in this presentation: 1. Access vs Ownership 7. The Disconnected Generation 2. Analog by Design 8. Emotion and Logic 3. Asynchronicity 9. The End of Segmentation 4. The Youth Attention Economy 10. Fandoms 5. Brand Experience 11. Influence 6. Dark Social
flickr © virtue-arts www.TotalYouthResearch.com #1 access vs ownership
this generation doesn’t want to own it all www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=carsharing interest in carsharing grows www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=car%20insurance interest in car insurance declines www.TotalYouthResearch.com
flickr © norai-koeln www.TotalYouthResearch.com #2 analog by design
the digital native is a myth www.TotalYouthResearch.com
analog is primary communication flickr © macabrephotograher www.TotalYouthResearch.com
flickr © brlnpics123 www.TotalYouthResearch.com #3 asynchronicity
hyperconnected www.TotalYouthResearch.com
always connected or connecting www.TotalYouthResearch.com
The Average American sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado www.TotalYouthResearch.com #4 the youth attention economy
forget about awareness www.TotalYouthResearch.com
In youth marketing today... ATTENTION is your biggest COST flickr © hervoices www.TotalYouthResearch.com
c flickr © ciadefoto www.TotalYouthResearch.com #5 brand experience
goodbye branding hello brand experience www.TotalYouthResearch.com
Youth will soon forget what your brand said but they’ll always remember how you made them FEEL flickr © instantvantage www.TotalYouthResearch.com
Agree, disagree, find something interesting? Share and tweet using #33youth
flickr © kaizat www.TotalYouthResearch.com #6 dark social
a whole world of social off your marketing radar www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=snapchat google search: Snapchat www.TotalYouthResearch.com
flickr © meralcrifasi www.TotalYouthResearch.com #7 the disconnected generation
less connected than you think www.TotalYouthResearch.com
this is generation lonely www.TotalYouthResearch.com
CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com
flickr © renneville www.TotalYouthResearch.com #8 emotion and logic
listening to youth is a waste of time www.TotalYouthResearch.com
Youth buy on EMOTION and justify with LOGIC flickr © melle_oh www.TotalYouthResearch.com
flickr © lizhaslam www.TotalYouthResearch.com #9 the end of segmentation
traditional models of segmentation are falling apart www.TotalYouthResearch.com
www.TotalYouthResearch.com K-Pop arrives in France
flickr © martinaphotography www.TotalYouthResearch.com #10 fandoms
they’re all nerds now www.TotalYouthResearch.com
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=fanfic google search: Fanfic www.TotalYouthResearch.com
flickr © pedrosimoes7 www.TotalYouthResearch.com #11 influence
your brand story doesn’t matter any more www.TotalYouthResearch.com
What Youth Say = Your Brand flickr © ripton www.TotalYouthResearch.com
95% of youth marketing is just a BLUR flickr © frosch50 www.TotalYouthResearch.com
Did you enjoy that? I hope you got some ideas and inspiration from my presentation Please SHARE and LIKE this presentation to inspire more people Graham Brown TotalYouthResearch
Agree, disagree, find something interesting? Share and tweet using #33youth
CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

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