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Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)
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Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)
1.
Superbowl Ads: are
young people paying attention?
2.
it’s that time
of year again
3.
but only 1%
actually trust ads!
4.
5.
is it time
to face facts?
6.
she sees 170,000 marketing messages by
her 17th birthday flickr © jonathan-grado
7.
her brain gates
out 95% of the information flickr © helgabj
8.
ATTENTION is your biggest COST flickr © hervoices
9.
http://www.google.com/trends/explore#q=gangnam%20style Google Search Trends: “Gangnam
Style” www.GrahamDBrown.com awareness is not a sustainable way to build brands
10.
when the Superbowl’s
over… it’s back to business as usual
11.
…sharing brand experiences
12.
sharing feelings not brand
stories
13.
Your brand is what
people say about you when you’re not in the room - Jeff Bezos, CEO Amazon
14.
pic © GoPro GoPro:
does not use ad agency to promote brand
15.
Apple: <1% of
revenues spent on Advertising!
16.
flickr © kozan so,
is it time to stop the ad agency circus?
17.
if you want
to influence youth in 2015, don’t advertise…
18.
Youth don’t wake
up thinking about BRANDS anymore... flickr © commonbond
19.
…but why spoil
the party?