1. ExporTech™
Proven Results for Export Growth
October 23, 2013
Top Floor Technologies / Taking Your Website Global
New Berlin, Wisconsin
Roxanne Baumann, Director Global Engagement, WMEP

2. Next Generation Mfg Survey :
 <50% of manufacturers believe Global
Engagement is important.
 75% of manufacturers rate their progress as
furthest from world-class.
 9 out of 10 manufacturers rate export sales
growth as furthest from world-class.
2010 NEI – National Export Initiative – Double Exports in 5 years.

3. Betting your business on 5%?
The New Realities:
95% of consumers
are outside the
US.
Majority of middle
class growth is
outside the US.

4. 2013 WI Economic Future Study:
Exports Not On Radar
 37% of WI Mfrs have NO STRATEGY or PLAN
 Only 41.5% felt export was important to
success over next 5 years.
 Only 17.9% felt they made progress towards
world class.
 Only 12.9% felt they had sufficient talent in
place.
 Only 20.2% had a greater than 25% increase
in exports over the past 3 years.

5. Why Export?
 Growth – Successful exporters grow 2.4 times faster; and
fail less often than non-exporters.
 Product Life Cycle – revitalize products at end of their
cycle in fresh markets.
 Risk Mitigation – better manage economy fluctuations.
 JOBS!!
• Exporters grow jobs 4x faster than non-exporters.
• Export is job multiplier.
• Exporters offer better opportunities for advancement
• Exporters are 8.5% less likely to go out of business.
©WMEP 2012

6. The CEO conversation …Growth?
Increase the Top Line
Reduce Cost

7. Maybe I’ll……
Do nothing?
Do it alone?

8. I need
a
plan!

9. Roger Bensinger, Prolitec

10. What Are My Options?
Hire a
consultant?
20-25K
ROI?
Will it work?
ExporTech?
< $2,500
Our team learns,
buys-in, and gets
proven results.

11. ExporTech™ Model

12. Rick Kettler, The Wagner Company

13. CEO Roadblocks Answered
• ExporTech fast tracks you
Getting My Arms
to the best export markets
Around It
with an outcome, resultsbased roadmap that grows
How would I do it…
exports and drops $$ to
even if I wanted to?
your bottom line.
How long before I • ExporTech has a proven
ROI averaging 900K in 9
get my ROI?
months.
Unknown timeline • Averages 1.5 jobs created
makes me fearful of • Averages 5 jobs retained
investment!

14. CEO Roadblocks Answered
Are the markets
really there for my
products?
• ExporTech helps you sharpen
your value proposition.
• ExporTech focuses on market
research to identify your top 34 countries for your products;
with least risk; greatest ROI.
• Wishing & hoping; dabbling &
It’s nice when
reacting only goes so far.
these surprise
international orders • ExporTech provides helps you
craft a strategy to fast track
arrive. Wish that
you to customers and profits!
would happen
And you get a coach, too!
more!

15. CEO Roadblocks Answered
There are a lot of • ExporTech removes your risks
with a solid plan.
unknown risks
• Connects you to the
here.
Wisconsin export community.
I don’t want to lose • Experts vet your plan, to avoid
costly mistakes.
any money!
Hmmm…….
What’s the ROI
Again?
• ExporTech companies are
averaging 900K in 9 months
• ExporTech companies are
adding average 1.5 new jobs.
• ExporTech companies are
retaining average 5 jobs

16. Future ExporTech™ events:
Place
Dates
Appleton, FVTC
Nov 12th, Dec 3rd, Jan 7th
Waukesha, WCTC
Dec 5th, Jan 9th, Feb 6th,

17. ExporTech™ contacts:
Joni Geroux
Outreach Program
Manager
UW-Stout
Manufacturing
Outreach Center
gerouxj@uwstout.edu
(715) 232-5270 office
(715) 225-3446 cell
Roxanne Baumann
Director Global
Engagement
WMEP
baumann@wmep.org
262 442 8279 cell
Follow me on Twitter
@RoxanneBaumann