Power Promoting 2 By Tom Shay

Slide 1:F I N A N C I A L M A N A G E M E N T S K I L L S T R A C K

Slide 2:Tom Speaking Professional Certified Shay, CSP

Slide 3:

Slide 4: Advertising • A necessary evil? • Why is a low return on the advertising investment acceptable? • Example from a mass merchant: – 8% of sales come from advertising – 4% of advertising shoppers purchase a non sale item

Slide 5: Promoting • Spend $20 through advertising to get someone to first shop with you • Spend less than $4 to get that first time shopper to return

Slide 6: The value of a customer’s name and repeat business • The beginning of our promoting…

Slide 7:

Slide 8: Most people attending a seminar will see several ideas that they can utilize in their business. Unfortuna