The document provides tips for generating great ideas. It recommends striving for quantity in idea generation, deferring judgment, and seeking new combinations. Specific techniques include using your imagination without limiting responses, letting ideas incubate with a fresh perspective, and conducting solo or group brainstorming sessions. The process involves defining a problem statement, identifying constraints and goals, then visualizing and capturing ideas through diagrams, mockups and storyboards to converge on a solution. In the end, the document notes how the World Wide Web has changed lifestyles through the power of ideas.

1. How to think of a Great Idea?
Tom Praison
Developer @ Yahoo!
@tompraison

2. What is the most resilient
parasite? Bacteria? A
virus? An intestinal worm?
An idea. Resilient... highly
contagious.
Once an idea has taken
hold of the brain it's almost
impossible to eradicate
”Cobb” - Inception(2010)

3. What’s an Idea?

4. An Idea is anything which
changes our lifestyles.
The way we live, think and work

5. An Idea

6. Bright Idea

7. Green Idea

8. Business Idea

9. Broken Idea

10. Small Idea

11. Big Idea

12. Many Ideas

13. No idea

14. Generating Ideas

15. 1. Strive for Quantity
2. Defer Judgment
3. Seek New
Combinations
4. Use your imagination

16. 1. Strive for Quantity
Innovation scholars
predict that it takes 3,000
raw ideas for 1 successful
idea.

17. 2. Defer Judgment

18. Seek new combinations
• New combinations from existing parts.
• Put old things to a new uses.
• Take an element and make it bigger or smaller.

19. Use your imagination
• Avoid the common response zone.
• More ideas force you to use your imagination.
• Let ideas incubate. Re-visit with a new
perspective.

20. 1. Use Positive Judgment
2. Consider Novelty
3. Stay Focused
4. Redirect Yourself

21. BRAINSTORMING

22. Brainstorming - Solo
1. Exhaust all options
2. Sketch or Draw
3. Avoid Disruptions
4. Keep a journal
5. Do what works for you

23. Brainstorming - Group
1. Set a time limit
2. Keep groups small
3. Stay on track
4. Give everyone a chance
5. Don’t criticize

24. STOP – LETS GET TO A
SOLUTION

25. Convergence
Business User
Goals Consideration
Problem
Constraints
Definition
Hack

26. Idea Visualization

27. Workflow Diagrams

28. Wireframes

29. Paper Mockups

30. Storyboards

31. Recapitulation
• Conduct a quick brainstorm by yourself or in a
group
• Define a problem statement
• Identify constraints, target users, business
goals
• Visualize and capture ideas by using
wireframes, mockups, storyboards

32. Final Story of WWW

33. Look how WWW has changed our lifestyle

34. Thank You