We've all been lured by the Siren of making money in our sleep. We are bombarded with offerings of “blueprints” that will help us get rich quick. Now let’s talk about reality…
There’s no magic wand, but there are business concepts that scale easier than others. You can make money while you’re awake and while you sleep, if your model is right and you market it properly.
This material was originally presented to the Austin Online Marketing Club on April 9, 2014.
Make Money Online: What Makes A Good Business Model?
1. Make Money Online
What Makes a Good Business Model?
How to Scale Without Breaking the Bank
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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2. About Tommy Landry
President, Return On Now
Specialty: Internet Marketing
SEO, SEM, Content, Social, Websites, Online Advertising, Web
Analytics, Metrics
20+ Years Marketing
13 Years SEO
9 Years SEM
Lifetime of Content & Social
4/11/2014
Copyright 2009-2013, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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3. Where to Find Me
Twitter
Me: @tommy_landry
Business: @ReturnOnNow
LinkedIn: www.linkedin.com/in/tommylandry/
Email: tommy@returnonnow.com
Website: http://ReturnOnNow.com
Facebook: https://www.facebook.com/ReturnOnNow
Google+: https://plus.google.com/+Returnonnow/
4/11/2014
Copyright 2009-2013, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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4. Table of Contents
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
4
Business Concept
Typical Advice
What Actually Works
Components
How to Know A Model Is Scalable
The 5 Best Scalable Models
Online Marketing Overview
5. Business Concept – Typical Advice
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
5
Chase Your Passion: Envisioned
Image Source poiphotography on
Flickr under Creative Commons
Attribution License
“It isn’t work if you love
what you’re doing”
6. Business Concept – Typical Advice
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Chase Your Passion: Reality
Image Source Keith Tyler on Flickr
under Creative Commons
Attribution License
Image Source Alina Sofia on Flickr
under Creative Commons
Attribution License
7. Business Concept – Typical Advice
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Work Hard and
Success Will Come:
Envisioned
Image Source NCDOT on Flickr
under Creative Commons
Attribution License
8. Business Concept – Typical Advice
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Image Source procsilas on Flickr
under Creative Commons
Attribution License
Work Hard and
Success Will Come:
Reality
9. A Hard Pill…
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Provide
Real,
Lasting
Rlief
Image Source:
http://www.bls.gov/bdm/entreprene
urship/entrepreneurship.htm
10. Business Concept – What Works
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
10
Solve a
Problem /
Fill a Need
That You
Are
Uniquely
Positioned
To Fix
Provide
Real,
Lasting
Relief
11. Business Concept – Components
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Overall
Offering
Products &
Services
Target
Audience(s)
Distribution
Strategy
Uniqueness
12. What is Scalable? How to Know?
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Value is built on process
Wealth is NOT an event
Repeatable Processes =
Sellable Assets
Step 1
Step 2
Step 3
13. What is Scalable? How to Know?
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Breadth of Impact
Help A Few People A Lot, Or A Lot Of People A Little
Margin = What They Will Pay For The Value You Provide
Profit = Margin * Volume
Examples to $1M
500 people pay $2,000 each for a training program
200K people pay $5 each for money management app
14. What is Scalable? How to Know?
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Value CANNOT Be Tied to Time
Time = Limited Resource
No Scaling On Limited Resources
Not a Job, A Business
To Provide More Value…
Buy More Time Via Outsourcing, Contractors, or Partner
Build a More Efficient Process
15. 5 Most Scalable Models
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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16. • Buy Once, Rent Many Times
• All Upside After Breakeven on Rentals
5 Scalable Models: 1. Rentals
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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17. • Other Less Obvious Rental Businesses
• Licensing / Royalties
• Patents
• Music
• Design / Cartoons / Comics / Animations
• Photography
• Co-working Spaces
• Self-storage Facilities
5 Scalable Models: 1. Rentals
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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18. 5 Scalable Models: 2. Content
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Write once, sell many times
Incremental cost / unit is low
19. • Other Types of Content Businesses
• Website premium subscription
• ebooks
• Online training courses
• Data / Research / Analysis
• Music
5 Scalable Models: 2. Content
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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20. 5 Scalable Models: 3. Human Resources
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
20
Solve a problem using people to do it
Remove the trouble of managing resources for your client
Examples:
Virtual Assistants
Staffing Companies
Marketing Agencies
Content Generation Businesses
Consultants
21. 5 Scalable Models: 4. Software
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Build once, sell as many times as possible
Very low variable cost – deliver digitally to save money
Examples: Apps, SaaS Platforms, eCommerce Systems
22. 5 Scalable Models: 5. Distribution
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Business of getting products from manufacturers to consumers
Examples: Franchising, Online Mega Stores, Direct Selling TV
24. Demand Gen vs. Lead Gen
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Demand Generation
Goals: build awareness, create a buzz, and raise your public profile
Position yourself to drive business
Elements: Branding, traditional advertising, reputation mgt., PR, etc.
Lead Generation
Goals: identify prospects, engage them, and close a sale
Focused on capturing leads, working them, and generating revenue
Elements: SEM, display advertising, email marketing
25. Online Marketing Focus
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Diversify
Traffic Sources
SEO
SEM
Content Marketing
Social Media
Display
Native Advertising
Build a
List
Build a List First
Use Email Marketing to
Nurture and Harvest the
List
26. How to Build a List?
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Get the traffic to your site, then what?
Landing Pages
Page where traffic will “land” and you aim to convert them to a lead or
customer
There is a whole science behind conversion optimization (for another day)
Squeeze Pages
Special types of landing pages where you promise something of value to
“squeeze” an opt in out of the viewer
Typically a hard sell and only asking for basic info (name, email address)
27. How NOT to Build a List?
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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Purchasing Lists
Trickery
Scraping Websites
Harvesting From Groups, Meetups,
Social Media, or other Opt-In Services
Just say NO to SPAM
All Marketers Should Read the Details
of the CAN-SPAM Act of 2013
Image Source namestartswithj89
on Flickr under Creative Commons
Attribution License
28. What to do with “The List”
4/11/2014
Copyright 2009-2014, Austin Return On Now Internet
Marketing LLC. All Rights Reserved.
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• Send An Immediate
Autoresponder
• Get a Double Opt-In if
You Can
• Set Expectations, Build
Trust
Welcome
Message
• Time-Limited Workflow
of Messages
• Increase Urgency With
Each
• Know When to Pull Back
Marketing
Automation • After MA, Move Contact
to Ongoing List
• Send Newsletters and
Intermittent Offers
• Use Discretion! Watch
the Volume.
Ongoing
Offers
29. Types of Offers: Get Creative!
4/11/2014
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Marketing LLC. All Rights Reserved.
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Your Services
Affiliate Offers
Partner / JV Deals
Promote Events / Sites
Consultations or Trainings
Image Source webseology on
Deviant Art under Creative
Commons Attribution License