Slides from Training Session for the Austin Online Marketing Club on March 13, 2013. The two-hour training session shared what WordPress is, a tour of the dashboard and interface, and tips and tricks to get the most out of WordPress.

1. Basics of WordPress
Austin Online Marketing Club
March 13, 2013

2. Where to Find Me
• Twitter
– Me: @tommy_landry
– Business: @ReturnOnNow
• LinkedIn:
www.linkedin.com/in/tommylandry/
• Email: tommy@returnonnow.com
• Website: http://ReturnOnNow.com
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3. Table of Contents
• Facts about WordPress
• CMS Market Share
• Installing WordPress
• WordPress Basics
• Tell Us Your Problems
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4. Facts About WordPress
• Content Management System
– Definition: Web-based applications for
creating & managing the content of a website
– Empowers non-techies to publish content
• Open Source (PHP)
• Top 2 Code Bases: PHP & .NET
• Extensible via Plugins
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5. WordPress: Most Widely Used
CMS
Market Share
The rest, 26.0%
WordPress,
54.5%
Blogger, 3.7%
Drupal, 7.2%
Joomla, 8.6% Source: w3techs.com
NOTE: ~35% of websites use a CMS
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6. Installing WordPress: 3 Top
Options
• One-Click Install
– Find a host that offers it if you can
• Fantastico
– 3rd part solution for hosts without one-click
• Manually
– Not as easy as some say (see next slide)
– Not recommended for marketers without
technical knowledge
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8. WordPress Basics
• Directing Your Domain
• Accessing The Dashboard
• Basic Settings Configuration
• Pages vs. Posts
• Managing Menus
• Plugins
• Themes / Appearance
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9. Directing Your Domain
• Look for “A” Record
• Change to IP Where Your Site is Hosted
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10. The WordPress Dashboard
• Domain.com/wp-admin
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11. Tour
• Let’s move over to WordPress now
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12. Top 6 Plugin Types All Sites
Need
• SEO
• Analytics Integration
– Sometimes included in SEO Plugins
• XML Sitemap Generator
– Often included in SEO Plugins
• Caching
• Contact Forms
• Comment Spam Blocker (Akismet)
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13. Top Free Ping Services
• Top Two By A Long Mile
– www.pingomatic.com
– www.pingler.com
• Other Good Options
– www.blogbuzzer.com
– www.ping.in
– www.pingmyblog.com
– www.autopinger.com
– www.feedshark.brainbliss.com
– www.pingates.com
– www.pingoat.com
– www.pingates.com
– ping.feedburner.com
– api.my.yahoo.com/rss/ping
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14. Thank You! Stay in touch…
• Twitter
– Me: @tommy_landry
– Business: @ReturnOnNow
• LinkedIn:
www.linkedin.com/in/tommylandry/
• Email: tommy@returnonnow.com
• Website: http://ReturnOnNow.com
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