1. Putting the Love
back into Links
TOM ANTHONY

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Tom Anthony
SEO Consultant @ Distilled
Twitter:!! @TomAnthonySEO
Google+:! gplus.to/TomAnthony
Email:! ! tom.anthony@distilled.net
Blog:!! ! tomanthony.co.uk

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1997: Google ‘discovers’ links.

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Does Google still trust links?

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LI NKS
LINKS

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http://www.seomoz.org/article/search-ranking-factors

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What are Google
waiting for?

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Link Profile Tool: dis.tl/link-profiler

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Link Profile Tool: dis.tl/link-profiler

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Link Profile Tool: dis.tl/link-profiler

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(Koala?)
When is the Link Panda
update coming?

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What SEO Techniques Should We Stop Using In 2012?
http://edgyseo.com/seo/seo-tips-2012/

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“We have changed the way in which we evaluate links; in particular, we
are turning off a method of link analysis that we used for
several years.”
- Google Search Blog
http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html

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“We don’t normally pre-announce changes but there is something we are working in
the last few months and hope to release it in the next months or few
weeks... ...too many keywords on a page, or exchange way too many links or go well
beyond what you normally expect. We have several engineers on my team working on
this right now.”
- Matt Cutts

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De-indexed:
20,000 - 30,000 domains
=
~100,000,000 links

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Link Network De-Indexation Panda 3.4
Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/

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dis.tl/link-cleanup

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Putting the love
back into links...

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Posts I’ve written
across the web
Google Webmaster Tool can give insight into future ranking factors.

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Social Shares affect sites/pages rather than links.

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AuthorRank will originate from the Social Graph but links will also help.

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X =
AuthorRank PageRank AuthoredPageRank
Author’s will enhance the power of their links according to their AuthorRank

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X www.seomoz.org
= 19
2.5 7.6
X www.distilled.net
= 9.1
1.4 6.5
Trusted authors will augment links more than lesser known authors.

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Google+ isn’t a black box to Google, as Twitter was.

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• Become a trusted author.
• Targeting trusted authors for links.

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where
to
who

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Author
Hot or Not?
Social
Following
Where else
they write

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Author
Hot or Not?
Social
Social Social Profiles Following
Following
Where else
they write

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Introducing...
Author
Crawler

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Download the tool:
dis.tl/author-crawler
Follow me:
@TomAnthonySEO
gplus.to/TomAnthony