Panelists will address the practical application of XML production methods including evaluating your list, how and when to chunk and tag, and working with authors and editors. (Laura Dawson, LJNDawson)

1. Tagging and Chunking
Best Practices

2. Laura Dawson
LJNDawson
Laura Dawson is founder and CEO of

LJNDawson, a digital publishing consulting
firm
 Dawson is a 22-year industry veteran
specializing in book industry technology
issues, having held positions at Doubleday,
Barnes & Noble.com, SirsiDynix, and Muze
 LJNDawson helps book industry
organizations strategize their digital
initiatives, implement new programs, and
position services for marketing
 LJNDawson’s recent clients have included
Ingram Books, Audible, LibreDigital, McGraw-
Hill, Capstone Press, and Chuckwalla

3. Tagging

4. Types of Tags

5. Who Tags What When

6. How to Tag

7. Chunking

8. What Is Chunking?

9. How Low Can You Go?

10. When Do You Stop?

11. Practical Applications